I-Interactive Advertising Bureau (IAB) Brazil imemezele ikilasi eliyinhloko elinesihloko esithi "Ukusetshenziswa Okusebenzayo kwe-AI Ekhiqizayo Ekukhangiseni Kwedijithali." Umcimbi oku-inthanethi, ohlelelwe umhla lu-1 ku-Agasti kusukela ngo-10:00 AM kuya ku-12:00 PM, uzohlanganisa abaphathi abadumile embonini yokukhangisa ukuze baxoxe ngokuthi i-Artificial Intelligence iguqula kanjani ukudalwa kanye nokwenziwa kwemikhankaso yokukhangisa.
Ikilasi eliyinhloko lizodingida izihloko ezibalulekile njengokwenziwa ngokwezifiso kokuqukethwe kokukhangisa okuthuthukisiwe, okukhulu kanye nokusetshenziswa kwedatha enembile ukwandisa ukusebenza kahle nemiphumela yemikhankaso. Ifomethi eku-inthanethi izovumela ochwepheshe abavela kulo lonke elaseBrazil ukuthi bafinyelele ulwazi olunikezwa yizikhulumi.
Phakathi kwabahlanganyeli abaqinisekisiwe kukhona uMarcondes Farias, uMqondisi Wokumaketha Komkhiqizo kwaMicrosoft Brazil naseMexico; uLui Lima, umqondisi wokudala kwaTalent kanye noprofesa eMiami Ad School; uLucas Reis, umongameli we-ABMP kanye noSihlalo we-VP weZygon AdTech & Data Solutions; uLeo Villanova, i-CEO yeVillanova Digital; kanye noPatrícia Souza, uMphathi Wezwe kwaChannel Factory.
Isikhulumi ngasinye siletha ulwazi oluningi emikhakheni yaso, kusukela kubuchwepheshe kanye nokuklama kuya ekukhangiseni kwedijithali kanye nokuhlaziywa kwedatha. Ubuchwepheshe baso obuhlangene buthembisa ukunikeza umbono ophelele nosebenzayo ngokusetshenziswa kwe-AI ekukhangiseni kwedijithali.
Lo mcimbi uyithuba eliyingqayizivele lochwepheshe bemboni lokuvuselela ulwazi lwabo ngezitayela zakamuva kanye namasu e-AI asetshenziswa ekukhangiseni kwedijithali.
Ukuze uthole ulwazi olwengeziwe kanye nokubhaliswa, labo abanentshisekelo bangafinyelela ikhasi elisemthethweni le-masterclass ngesixhumanisi esinikezwe yi-IAB Brasil.
