I-IAB Brasil, ngeKomidi layo Lokuphepha Lomkhiqizo, yethule Umhlahlandlela Wokufaneleka Komkhiqizo Nokuvimbela Ukukhwabanisa, ucwaningo okuhloswe ngalo ukuqondisa abakhangisi, ama-ejensi, izinkampani zobuchwepheshe kanye nezinkampani zemidiya mayelana nendlela yokuvikela nokuqinisekisa ukuxhumana okuphumelelayo nokuvikelekile endaweni yedijithali. Lolu wuhlelo lwesibili lomhlahlandlela, olubuyekeza okubalulekile kusukela ngo-2021.
Umbhalo uchaza ukubaluleka Kokufaneleka Komkhiqizo kanye Nokuphepha Komkhiqizo ngesithunzi somkhiqizo, ukuvikelwa, kanye nokuphatha. Ngokwedatha ehlanganiswe umhlahlandlela, u-69% wabathengi mancane amathuba okuba bathenge umkhiqizo uma umkhiqizo uhlotshaniswa nolwazi olunganembile.
Umhlahlandlela uyithuluzi elibalulekile lemikhiqizo yokuxhumana ngokuphepha. Inhloso yayo ukuhlinzeka imakethe ngamathuluzi adingekayo ukuze isebenze ngokuphepha, ngokuzibophezela, futhi ngokuhambisana nomthetho ezindaweni ezidijithali.
Uhlelo lwango-2024 lugqamisa izici ezibalulekile zokuthobela imithetho, ukuvimbela ukukhwabanisa, kanye nokusetshenziswa kobuchwepheshe obusha, njengobuhlakani bokwenziwa nokufunda komshini, ekuthuthukiseni izindlela zokuphepha nokuvumelana nomkhiqizo. Ngokuthuthuka kwalawa mathuluzi, izixazululo zokuthola ukukhwabanisa ziya ngokuya ziba yinkimbinkimbi, okuvumela amabhrendi ukuthi ahambisane nezinguquko endaweni yedijithali.
Umhlahlandlela uphinde unikeze isahluko sokulwa nokukhwabanisa kwedijithali, isexwayiso mayelana nezingozi nokulahlekelwa okungalethwa ithrafikhi engavumelekile ekutshalweni kwezimali kokukhangisa kwedijithali. Ngokusho kwe-IAB Brazil, kuyadingeka ukusebenzisa izindlela zokuhlunga eziqinile kanye nezinkundla zokuqinisekisa eziqinisekisa ukubonakala nokusebenza kwemikhankaso. Ukuze ulande umhlahlandlela, finyelela isixhumanisi .
