Uhlelo lwe-ESPM Lwezokuxhumana Nokukhangisa, isikole esihamba phambili nesiphathimandla kwezokumaketha okugxile kwezamabhizinisi kanye nokusungula, simemezela uhlelo lwesibili lwe-Creator Economy. Uhlose ukuvusa inkhulumomphendvulwano phakathi kochwepheshe bemakethe, umcimbi usuzisungule njengenye yezinkundla eziholayo zenkulumompikiswano mayelana nomthelela wedijithali, abadali bokuqukethwe, namamodeli ebhizinisi amasha kwezokuxhumana zanamuhla. Umhlangano uzoba ngoMeyi 5 emahholo e-ESPM, ikakhulukazi abafundi be-ESPM.
"Siphila esikhathini lapho ukukhangisa kuhlale kuchazwa kabusha ngobuchwepheshe obusha, izinkundla, nokuziphatha. Umnotho Womdali uvela njengokubonisa okuqondile kwalolu shintsho. Ukunikeza lolu hlobo lwenkulumompikiswano ngaphakathi kwenyuvesi kuqinisekisa ukuthi abafundi bethu bahamba phambili ekucabangeni nasekusebenzeni kochwepheshe, "kusho u-Katherine Sresnewsky, umxhumanisi we-Program Communication and Adverti.
Kulo nyaka, cishe amagama angu-40 aqinisekisiwe, okuhlanganisa amabhrendi, izinkundla, ama-ejensi, abaxhumanisi, nabadali. Phakathi kwazo:
- Imikhiqizo nezinkundla: Masterchef, Duolingo, Magalu, TikTok, Meta, YouTube, Google
- Ama-ejensi namaqoqo: Mynd, Jaffé, PodPah
- Ukubonisana namafemu namathonya: MField, Troppe, YouPix, Creator Economy Experience (Victor Cabral)
- Osomaqhinga Bedijithali: Bruna Fadel, Renato Tuma, Sara Zimmermann
- Abathonya kanye nosomabhizinisi: Giulia Costa, Christian Figueiredo and Zoo, Sheila Magalhães, Rodrigo Mussi, Amanda Meirelles (CEO of Med Influence), John Drops, Toguro, phakathi kwabanye.
- Ochwepheshe Bethonya: Keolane Mendes
Uhlelwe ngezindikimba ezintathu ezinkulu, umcimbi wethula ukulandelana kwamathrendi, imikhondo, kanye nokucabanga okungokoqobo kwesimanje nekusasa Lomnotho Womdali:
- Inkathi Entsha Yethonya: Abadali Njengabaholi Bezethameli
- I-Artificial Intelligence kanye Nekusasa Lokuqukethwe
- Ngale Kokuqukethwe: Ibhrendi, Ibhizinisi, kanye Nokusebenza Kwabadali
U-Renata Alcalde, umhleli womcimbi, ugcizelela ukuthi lolu hlelo lugcizelela ukubaluleka kokuxhumanisa imakethe nemfundo yasenyuvesi. "Umnotho Womdali ususukile ekubeni umkhuba waya ekuzihlanganiseni njengohlelo olusha lokuxhumana kwedijithali nebhizinisi. Ngokuletha lesi sihloko endaweni yenkulumompikiswano yezemfundo, siqinisekisa ukuzibophezela kwe-ESPM ekuqeqesheni ochwepheshe abakulungele ukusebenza ezindaweni ezishintsha njalo," kusho umxhumanisi wohlelo lwe-Creator Economy Postgraduate at Arenas - Umqondisi Wezokuxhumana Nebhizinisi we-ESPM we-ESPM.
Imeya iphinde igcizelele ukuthi sibona ukuvela kwezindawo ezintsha, izindima, namamodeli omsebenzi adinga ingoma, amasu, nobuciko. "Ngalezi zinguquko, amathuba amaningi aphinde avulekele abafundi bethu-hhayi nje kuphela njengabachwepheshe bemakethe, kodwa njengabalingiswa abathintekayo kulo mnotho omusha wethonya," uphetha.
