I-Veste SA , inkampani yase-Brazil esebenza ngokukhethekile ngezingubo zokugqoka nezinsiza ezisezingeni eliphezulu, umnikazi wemikhiqizo ethi Le Lis, Dudalina, John John, Bo.Bô, kanye ne-Individual, ihlanganise i-WhatsApp njengenye yeziteshi zayo eziyinhloko zokuthengisa nezobudlelwane namakhasimende. Lesi sinyathelo size ngemva kokwethula i-Whizz, i-ejenti yezobunhloli yokwenziwa evela kwa -OmniChat , inkundla ehamba phambili yezingxoxo zezentengiselwano kanye Nomhlinzeki Wezixazululo Zebhizinisi le-WhatsApp (BSP). Isixazululo sithuthukise ukusebenza kwenkampani kwamakhasimende, sahlanganisa ukuxhumana, sanciphisa isikhathi sokuphendula, futhi sandisa kakhulu ukuguqulwa.
Njengoba inezitolo zenkampani ezingu-175 futhi ikhona ezinkulungwaneni zabathengisi bemikhiqizo eminingi, i-Veste SA yaziwa ngokuhlinzeka ngolwazi lokuthenga oluphambili. Ngokusheshisa kwedijithali ngesikhathi sobhubhane, i-WhatsApp yaba yindawo yamasu okuxhumana nabathengi. Inselele kwakuwukwandisa isevisi yamakhasimende ngaphandle kokulahlekelwa isici sokuthinta komuntu semikhiqizo. Ngaphambi kokubambisana ne-OmniChat, isitolo ngasinye sasixhumana ngokuzimela namakhasimende, izinqubo zahlukaniswa futhi kunzima ukuzikala. Ngaphezu kwalokho, isikhathi sokulinda esimaphakathi esingaphezu kwemizuzu emihlanu senze izinga lokuguqulwa lehle lisuka ku-15% laya ku-2%.
"Inselelo enkulu kwaba wukuhlela isiteshi esasishesha, esinwebekayo, futhi ngesikhathi esifanayo sigcina ubunikazi bemikhiqizo yethu. Yilapho i-Whiz ibonakale iyisixazululo esifanele," kuchaza uPedro Corrêa, umqondisi wezobuchwepheshe, i-CRM, kanye ne-e-commerce e-Veste SA.
Nge-Whizz, inkampani yaqala ukunikeza isevisi yamakhasimende engu-24/7, ekwazi ukuphatha izinkulungwane zokusebenzisana ngesikhathi esisodwa ngenkathi ilondoloza ithoni ethile yezwi yomkhiqizo ngamunye. Ukuhlanganiswa neplathifomu ye-VTEX kuqinise isu le-omnichannel, ukuhlanganisa i-e-commerce kanye nezitolo ezibonakalayo kokuhlangenwe nakho okungenazihibe. Phakathi kukaJanuwari noMashi 2025, imiphumela ibibalulekile: uhlobo lukaJohn John lubhalise ukusebenzisana okungaphezu kuka-1,600 ngesilinganiso sokuguqulwa esimaphakathi esingu-26%.
Ukuqaliswa kwama-chatbots ahlakaniphile kugcwalise umsebenzi wamaqembu, kuthuthukisa izinyathelo zokusebenza nokwandisa ukusebenza kahle. E-Dudalina, isibonelo, umthamo wezicelo zenkonzo yamakhasimende owenziwe ngesandla wehle ngo-20%, kuyilapho ukukhiqiza kweqembu kukhule phakathi kuka-30% no-40%, futhi amaphuzu okwaneliseka kwamakhasimende akhuphuke ngo-5%. Ama-bots adalwe nge-Whiz aphendula imibuzo evame ukubuzwa, athumele ama-invoyisi ngokuzenzakalelayo, futhi ahlinzeke ngezibuyekezo zesimo se-oda, okukhulula isikhathi sokuthi abathengisi bazinikele ensizakalweni yamakhasimende yomuntu siqu.
Okunye okugqamile isu lokubuyisa izinqola zokuthenga ezilahliwe nge-WhatsApp ka-John John, ephumelele ukudlula ukumaketha nge-imeyili, ngokukhuphuka kwamanani avuliwe ngo-8% kanye nokwenyuka kwezinga lokuguqulwa ngo-15%. Phakathi kuka-Okthoba noDisemba 2024, imikhankaso ezenzakalelayo nge-OmniChat ibuyise izinkulungwane zama-reais emalini engenayo, iqinisa indima ye-AI njengomshayeli wokukhula.
Onyakeni owodwa nje wokusebenza ne-Whizz, i-Veste SA izuze ukukhuphuka kwesevisi ngo-40%, ukukhula ngo-200% ekwanelisekeni kwamakhasimende, kanye nemisebenzi yokuthengisa ezenzakalelayo ezinkampanini ezibalulekile. "I-Whizz inokufudumala komuntu, iphimbo, kanye nesitayela sokuxhumana somkhiqizo ngamunye. Lokhu bekubalulekile ekwandiseni ukwaneliseka kwamakhasimende ethu kanye nokuthuthukisa ukuthengisa," kugqamisa u-Risoneide Silva, uMphathi Wokusebenza Nobudlelwano e-Veste SA.
Ku-Rodolfo Ferraz, Inhloko Yezentengiso kwa-OmniChat, impumelelo ye-Grupo Veste ibonisa amandla eqiniso obuhlakani bokwenziwa uma busetshenziswa ngenhloso namasu. "Icala le-Grupo Veste liwabonisa kahle amandla e-AI lapho esetshenziswa ngendlela yomuntu. I-Whiz ayilona nje ithuluzi elizenzakalelayo, kodwa i-ejenti ehlakaniphile eqonda ikhasimende, ehlonipha ubunikazi bomkhiqizo ngamunye, futhi iguqule izingxoxo zibe ukuthengisa kwangempela. I-Veste ikwazile ukukala ukusebenza kwayo ngaphandle kokulahlekelwa ukuthintwa komuntu, futhi lelo yikusasa lokuthengisa okudijithali," usho kanje.
