Abantu baseBrazil bahlangabezane nezinguquko ezibalulekile endleleni yokuphila eminyakeni yamuva nje, okuhlanganisa "ukufuduka emadolobheni," okuwukusuka emadolobheni amakhulu kuya emadolobheni amancane, ngokuyinhloko befuna izinga lempilo elingcono. Le nhlangano imise kabusha imakethe yokudayisa, idala isidingo esikhulayo sezixazululo ezisendaweni, ezisheshayo, nezifinyelelekayo, zonke ezihambisana nesitayela nokulindelwe yilezi zethameli ezintsha.
Ukudayiswa kwe-Hyperlocal, njengoba lesi senzakalo siye sabizwa ngokuthi, sisekelwe ekutheni bobabili abathengi namabhizinisi babheka lokho okuseduze, becabanga endaweni futhi babeke phambili lula kanye namathuba, ngokulandelana.
Kunezibonelo eziningi. Amaketanga amakhulu afana ne-Grupo Pão de Açúcar ne-Carrefour asevele etshala imali kumafomethi amancane eduze nemiphakathi, njenge-Minuto Pão de Açúcar ne-Carrefour Express. Iziqalo ezifana nenkampani yase-Swedish i-Lifvs, enezitolo ezizimele ezitholakala amahora angu-24 ngosuku, noma inkampani yase-Brazil i-Ame Go, eyenza ukuthenga nge-AI ne-Wi-Fi, kubonisa ukuthi kulula kangakanani ukushintsha ukuthengisa.
"Ikusasa lezokuthengisa lizohlukaniswa ngokwandayo futhi lixhumeke. Izitolo azidingi ukuba zibe zinkulu, kodwa kunalokho zishesha, zifaneleke, futhi zivumelane nezidingo zasendaweni," kugcizelela uCésar Baleco, oyi-CEO ye-IRRAH, iqembu lezobuchwepheshe eligxile ezinsombululweni zomkhakha wezokudayisa.
Ngaphandle kwamaketanga amakhulu atshale imali emabhizinisini endawo, ukuthengiswa kwe-hyperlocal nakho kuhambisana nokukhula kwamabhizinisi amancane eBrazil, amele iningi lezinkampani ezisanda kuvulwa. NgoSepthemba 2024, kwabhaliswa amabhizinisi amancane amasha angu-349,500, u-96% wengqikithi yama-CNPJ (izinombolo zentela yase-Brazilian) adalwe ngaleso sikhathi, ngokocwaningo olwenziwa ngu-Sebrae (Isevisi Yokusekela Amabhizinisi Amancane E-Brazil) ngedatha evela ku-Federal Revenue Service. Esambani esiqoqiwe sonyaka, kwavulwa izinkampani ezintsha eziyizigidi ezi-3.3, cishe izigidi ezi-3.2 zazo zakhiwe ama-MEIs (Individual Microentrepreneurs), amabhizinisi amancane namancane.
Ngokusho kuka-Baleco, lolu shintsho kungenzeka lugqame nakakhulu. Ngesikhathi sodlame, ama-72% abantu baseBrazil baqale ukubeka phambili amabhizinisi amancane, kanti ama-80% athi azoqhubeka nokweseka izikhungo zasendaweni, ngokusho kwe-Accenture.
"Ikusasa lezokuthengisa lilele ekubeni seduze, ukushesha, futhi ngaphezu kwakho konke, ukuxhumana," usho njalo, egcizelela ukuthi ubuchwepheshe abusamane nje bungumgqugquzeli kodwa buwumehluko wamasu walabo abafuna ukugqama kule fomethi yemakethe entsha.
Futhi izindlela zokusebenzisa le nzuzo ziningi. "Asikwazi ukukhohlwa ukuthi umthengi useduze, kodwa futhi uxhumekile, futhi, naphezu kokuthi kungenzeka ukuthi athenge kunalabo abaseduze, ubuso buvame ukuncintisana emhlabeni jikelele. Njengoba kunikezwe lokhu, kuyadingeka ukuthi abathengisi bendawo basebenzise ubuchwepheshe obukhona ukuze bavelele, "kusho i-CEO ye-IRRAH. Ucaphuna izibonelo eziwuphawu, njengendaba yomthengisi waseSweden i-Lifvs, isibonelo, eyakhetha izindawo zasemakhaya njengendawo yezitolo ezizisebenzelayo, enikeza izinketho eziningi emiphakathini ngaphandle kokufinyelela ezitolo ezinkulu. Iketango livule izitolo eziyi-19 ngefomethi yesitsha ezithuthwa ziyiswe endaweni yokusebenza futhi zivulwe ngohlelo lokusebenza.
Kodwa-ke, amabhizinisi endawo awadingi ukusebenzisa amasu anesibindi kangaka ukuze ahehe izethameli zawo futhi anqobe umncintiswano emhlabeni wezobuchwepheshe. Ngokusho kuka-Baleco, kukhona amathuluzi afinyelelekayo emakethe namuhla ukuthi, isibonelo, imikhankaso ezenzakalelayo kanye nenkonzo yamakhasimende, kanye nokudala okuncane, kungenza umehluko futhi kuqinisekise isipiliyoni esingalibaleki kumakhasimende.
"Cabanga umkhankaso wedijithali ukuheha abantu abangakasazi isitolo sakho. Unganikeza izaphulelo ezikhethekile ukuze ukhuthaze laba bantu ukuthi bavakashele indawo yakho, udale ithuba lokuwina. Kumakhasimende avele ejwayele ukuvakashela isitolo, umkhankaso ungawakhuthaza ukuthi abhalisele isiteshi sakho se-inthanethi ukuze athole izindaba, amaphromoshini, nezibuyekezo, okukhuthaza ukuthenga okuvamile. Amathuba okuthengisa ayanda!" uyachaza.
U-Baleco uchaza ukuthi iQembu le-IRRAH likhona emazweni angaphezu kuka-70, liqhuba umqondo wokuthengiswa kwe-hyperlocal. Inkampani isize amabhizinisi ukuthi enze umsebenzi wamakhasimende ngokuzenzakalelayo futhi axhumanise abathengi nezinkampani. Phakathi kwezixazululo zayo ezintsha kukhona i-GTP Maker, esebenzisa i-AI ukuze enze abasizi ababonakalayo; I-Dispara Aí, ethuthukisa imikhankaso ethuthukisa ukuthengisa; I-E-vendi, inkundla ye-e-commerce elungiselelwe i-WhatsApp; kanye ne-KIGI, i-ERP yamasu eguqula ukuphathwa kwezitolo kube i-ecosystem edidiyelwe ngokugcwele.
"Lobu buchwepheshe abugcini nje ngokuthuthukisa ukusebenza, kodwa futhi buye benza ukuthengisa kunamandla futhi kwakwazi ukuncintisana. Ukuhlanganiswa kokuqanjwa kabusha nokusondelana ngokungangabazeki kuwukhiye wempumelelo kulesi simo esisha," kuphetha uCésar Baleco.
