Ubuchwepheshe bungaba umsizi onamandla ekuthuthukisweni kwebhizinisi. Lokhu kwaboniswa ubudlelwano obunesu obuphakathi kwe-NAOS—inkampani edumile ye-dermocosmetics engumnikazi wemikhiqizo ye-Bioderma, Institut Esthederm, ne-Etat Pur—kanye ne-Interplayers, isikhungo . Izindlela ezintsha zobuchwepheshe kanye namasu amasha okwethembeka kwamakhasimende kuholele ekwenyukeni kwama-242% ekuthengisweni kwe-NAOS phakathi nezinyanga eziyi-12. Le nqubekelaphambili ifinyelelwe ngokuqalisa ukuthuthukiswa okuphawulekayo ohlelweni lwe-MyNAOS Club.
I-NAOS ithwale kanzima ukuze ithwebule idatha ebalulekile ekuthengeni okwenziwa ngokuqondile emashalofini ekhemisi, okukhawulele ikhono lokubona amakhasimende athembekile nokwenza okunikezwayo kube ngokwakho. Ukuze kuxazululwe le nkinga, imithetho emisha yebhizinisi nokuhlanganiswa kwezobuchwepheshe kwasetshenziswa. Lokhu kunikeze amandla umbono obanzi nohlangene wokuthengisa, okuqinisekisa ukusebenza kahle kohlelo lokwethembeka.
Ukujulisa ukuxhumana komphakathi ne-NAOS, i-Interplayers isebenzise izixazululo ezintsha zokuhlanganisa ngempumelelo idatha yokuthengisa evela eziteshini eziningi. Leli khono lokuqapha nokuklomelisa konke okuthengiwe likukhulise kakhulu ukubandakanyeka kwabathengi kanye nokuthengisa okucishe kuphindwe kathathu uma kuqhathaniswa nonyaka odlule. "Ngokubambisana kweqembu lethu kanye nokushintshela ku-Interplayers, sikwazile ukuthuthukisa ulwazi lwabasebenzisi futhi sandise kakhulu ukuthengisa kwethu," kusho uGustavo Queiroz, i-CRM kanye noMdidiyeli Wokusebenza Kwedijithali kwa-NAOS.
Uhlelo olusha lwamaphuzu luhehe inani elibalulekile lamalungu amasha, lukhula futhi lubandakanya isisekelo samakhasimende. Ngokuqaliswa kwethuluzi elisha le-CRM, i-NAOS ikwazile ukuhlukanisa futhi iguqule izenzo zokumaketha ngokuzenzakalelayo ngendlela ekhiqizayo, okuholele ekuhlangenwe nakho komuntu siqu kubathengi. U-Oscar Basto Jr., Umqondisi we-B2B2C kanye Nezokudayisa kwa-Interplayers, uyaphawula: "Ubambiswano ne-NAOS bekuwumsebenzi oyinselele kodwa ovuza kakhulu. Sisebenzise imithetho emisha yebhizinisi nokuhlanganiswa kwezobuchwepheshe okungathuthukisanga nje ukusebenza kahle kohlelo lokwethembeka kodwa futhi kwanikeza okuhlangenwe nakho kokuthenga okwanelisa kakhudlwana kumakhasimende. Siyaziqhenya ngemiphumela esiyizuzile futhi sibheke phambili ekuqhubekeni kwalo mgudu ophumelelayo."
Ukubaluleka kwezinhlelo zokwethembeka ezinqumweni zokuthenga abathengi kugqanyiswe ocwaningweni lwakamuva. Isibonelo, ngokuya nge-Global Customer Loyalty Report 2024, u-70% wabathengi kungenzeka bancome umkhiqizo uma unohlelo oluhle lokwethembeka. Uma sisetshenziswe kahle, lesi sici sinyusa ukuthengiswa, sithuthukisa ukugcinwa kwamakhasimende, kanye nokuzibandakanya kukonke. Ngakho-ke, ukubambisana okufana nalokhu kubonisa ukuthi ubuchwepheshe nokusebenzisana kwamasu kungashintsha kanjani ukukhula kokuthengisa, ukubeka izinga elisha emakethe yokunakekelwa kwezempilo.
