I-iD \ , enye yezikhungo zokukhangisa ezithuthuke kakhulu ezweni, ihola we-Nike we-Black Friday, egxile eziteshini nakuhlelo lokusebenza lwedijithali. Phakathi komhla zingama-21 nomhla zingama-24 kuNovemba, uhlobo luzohlinzeka ngamakhuphoni anezaphulelo ezikhethekile emikhiqizweni ekhethiwe kumasegimenti amahlanu: I-Skateboarding, Running, Soccer, Training, ne-Basketball. Umkhankaso uzosabalalisa amakhodi okukhangisa ngesaphulelo sika-15% kuya ku-25%, noma izaphulelo ezigxilile zika-R$200 kuya ku-R$300 emikhiqizweni ekhethiwe.
Le phrojekthi izobandakanya ukubamba iqhaza kwabasubathi nabagqugquzeli ababambisene nomkhiqizo, abazokhiqiza okuqukethwe okukhethekile okuzokwabiwa ezinkundleni zokuxhumana. Lo mkhankaso uhlanganisa u-Kelvin Oliveira, umdlali webhola lezinyawo oyi-7-a-side; U-Pâmela Rosa, umpetha womhlaba we-skateboarding izikhathi ezimbili; U-Karol de Souza, umgqugquzeli ogxile ku-basketball; U-Almir Omncane, owafinyelela kowamanqamu kuma-Olympics ku-triple jump; kanye no-Ju Mamute, umgqugquzeli wokufaneleka.
Ukuze bathole ukufinyelela kumakhuphoni, abasebenzisi bazodinga ukulandela okuqukethwe kuma-akhawunti wenkundla yezokuxhumana wabagqugquzeli nabasubathi futhi bathole amakhodi okukhangisa, afihliwe kumavidiyo. Lawa makhodi angasetshenziswa kuphela kuhlelo lokusebenza lwe-Nike.
Ku-Camila M. Costa, i-CEO kanye nozakwethu kwa-iD\, ukukhuluma nezigaba ezahlukene zezemidlalo ngaphakathi komkhankaso kuyindlela eqondile yokukhuthaza abathengi. "Isihluthulelo somkhankaso siwukusebenzisa usuku lokuhweba, okwenza abathengi bazindle ngokuthi ezemidlalo zibalulekile kanjani ezimpilweni zethu. Ngakho-ke, ukusesha okungakaze kubonwe ngaphambili nokusebenzelana kanye nokuhlengwa kwamakhuphoni esaphulelo, ngokubamba iqhaza kwabasubathi nabanamandla, kuqinisa lo mlayezo," esho.
Ngaphezu kokubambiqhaza kwabadali bokuqukethwe, isu liphinde lihlanganise nokukhiqizwa kokuqukethwe kwe-UGC, okugxile ekwandiseni umkhankaso kuhlelo lokusebenza lwe-Nike.
Imininingwane yobuchwepheshe
Umkhankaso: I-Nike Black Friday
Umkhiqizo:
Izihloko Zohlelo Lokusebenza lwe-Nike: Ibhola likanobhutshuzwayo, iBasketball, i-Skateboarding, Ukuqeqeshwa,
Iklayenti Eligijimayo: Fisia – Umsabalalisi Osemthethweni We-Nike e-Brazil
Umqondisi Wezokumaketha: Gustavo Viana
I-Marketing CDM Umphathi Omkhulu: Mariana Pires
Umphathi Omkhulu Wezokumaketha: Thiago Lia;
Umxhumanisi Wezokukhangisa: Guilherme Salgueiro;
Umphathi Wokudala Womkhiqizo: Livia Pinheiro;
Ingcweti Yezobuciko Bomkhiqizo: André Ferros
I-Ejensi: I-
CEO ye-iD: Camila Costa
Umqondisi Webhizinisi Omkhulu: Alessandra Sant'Ana
Umqondisi Webhizinisi: Cristina Kuchiki
Imenenja Yebhizinisi: Carolina Vieira
Umqondisi Webhizinisi Omusha: Marina Fagionato
Umqondisi Omkhulu Wokusebenza: UThiago Carneiro
Umqondisi Omkhulu Wokudala: Sthefan Ko
Umqondisi Wezobuciko: Guga Diehl
Inhloko Yokuxoxa Indaba: Jorge Ponce Betti
Umqondisi Wokukhiqiza: UPaul Brandré
Umqondisi Wokukhiqiza: UPaul
Brandré USaraiva noMarisa Toledo General Strategy and Insights Director: Marco Sinatura
Umqondisi Wesu: Juliana Meirelles
Influence Director: Renato Santoliquido
Imenenja yesu: André Costa
Inhloko ye-BI: Priscila Sanita
BI Umqondisi: Eduardo Bernardo
Audiovisual Production Inkampani: Paranoid
Production Inkampani: Paranoid
la Fucel Ifilimu Umqondisi
Wezokukhiqiza I-Article U-Arsesto Umqondisi Omkhulu Wefilimu U-
Article Ukuphathwa Kwe-akhawunti Yenkampani: UFernanda Sousa kanye noKarina Vallesi
Ucwaningo Lokudala: Bruno Mota, Isabel Azevedo, Bruna Melo
Ukudidiyela Ukukhiqiza: Fernanda Hernandez
Umsizi Abaxhumanisi: Camila Aureliano, Dulce Fernandes kanye Juliana Romano
Umqondisi Wezithombe: Pedro de la Fuente
Umsizi Umqondisi
U- Umsizi2 U-Biceli Umqondisi
Idizayini Yemvunulo
kaGisela Takara Props Master: Rodrigo Silva dos Santos
Makeup/Izinwele: Simone Souza
Indawo Umkhiqizi: André Bustamante
Post-Production Coordination: Layssa Pascher
Assistant Coordinator: Igor Luis
Post-Production Assistants: Kaio
Color
Felipe la Franco Editor Ukulungiswa: Amafilimu e-Bleach
Ukukhiqizwa Komsindo: I-Cabaret
Musical Production: uMauro Kuschnir
Umqambi: André Henrique kanye noGuilherme Azem
Mixing: Gab Scatolin
Finalization: Mauro Kuschnir kanye noGab Scatolin
Isevisi yeKlayenti: Ingrid Lopes, Junior Freitas kanye noBarbara Russiano
Ukudidiyela: Chandra Lima, Mavi Vierallo D, Leonardo Vierallo D.
