Amabhizinisi edijithali akhula kancane ezweni, njengoba u-54% wabantu baseBrazil basebenzisa uhlobo oluthile lomkhiqizo wedijithali, ngokocwaningo olwenziwe yi-National Confederation of Retail Managers (CNDL). Le makethe, nokho, igcwele izingibe kosomabhizinisi. Ukuze uxwayise ngalezi zingozi futhi ubonise ukuthi ungazinqoba kanjani, i-Digital Manager Guru u- André Cruz ushicilele incwadi ethi "Umhlahlandlela Ongalungile Wezepolitiki Wosomabhizinisi Bedijithali" ka- DVS Editora .
Kuyo yonke le ncwadi, wethula izindlela ezingokoqobo zokwenza ibhizinisi ngokukhululeka emhlabeni obonakalayo, kuyilapho egwema amapulatifomu axhaphaza amabhizinisi futhi ehluleka ukukhiqiza imivuzo. Ngendlela eqondile nengahlungiwe, u-Cruz ugxeka ukuthi izinhlelo zokuthengisa "zokukhokha kuphela ukuze udayise" zibamba abasebenzisi bazo ezinkokhelweni ezihlukumezayo kanye nokuntuleka kokuzimela. Ngokusho kwe-CEO, ngokuthuthuka kwemakethe yedijithali, abaxhumanisi abaningi sebeqalile ukuzibeka njengabanikazi bamabhizinisi abanye abantu, bebeka imingcele ekulawuleni kwabo ukuthengisa, idatha, namakhasimende.
"Lokhu kuncika kumapulatifomu kudinga ukuphulwa, njengoba kuyinhlangano eguquguqukayo ethanda ukukhwabanisa kwedijithali, ikakhulukazi ngokusabalala 'kwezifundo zokuthengisa izifundo.' Kudalwe imakethe eyenza inzuzo ngokuthengisa amaphupho nezithembiso ezingamanga kulabo abafuna izindlela ezinqamulelayo futhi bawele ngenxa yenkohliso Ngaphandle kokuzimela, ochwepheshe abaningi bagcina besebenzela izintshisekelo zabanye, kuyilapho bebona imali yabo isengozini," kusho umbhali.
Le ncwadi yakhiwe izingxenye ezine. Okokuqala, umbhali unikeza ukubheka okubucayi kumodeli yebhizinisi yamapulatifomu endabuko. Ube esehlanganyela ngomkhondo wakhe oyimpumelelo njengomsunguli we-Digital Manager Guru, enye indlela engenzeleli futhi esobala kakhudlwana yalabo abafuna ukuzimela. Ube eseveza izindinganiso, izimiso, namasu abelokhu eqondisa amabhizinisi akhe, abese ephetha ngezeluleko ezisebenzayo kulabo abafisa ukukhula ngaphandle kokuthembela kubalamuli.
Ngesipiliyoni seminyaka engaphezu kwengu-20 emakethe yedijithali, u-André Cruz akagcini ngokugqamisa izinkinga zohlelo kodwa futhi wethula izixazululo nezinye izindlela zalabo abafuna ukuzimela nokukhula kwangempela. Inconyelwe osomabhizinisi bedijithali, abanikazi bamabhizinisi amancane, abakhiqizi bolwazi, ochwepheshe bezokuthengisa, nanoma ubani onentshisekelo yokuhlaziya inkanuko, lo mhlahlandlela ubalulekile ekufundeni kulabo abazisa okuqukethwe okuqondile, okungahlotshisiwe amaqiniso angakhululekile.
Umhlahlandlela Ongalungile Wezepolitiki Wosomabhizinisi Bedijithali isimemo sokuzindla kanye noguquko. Kuwubizo esenzweni kulabo abafuna ukubalekela ogibeni lomhlaba wedijithali futhi bakhe ibhizinisi elinenzuzo ngaphandle kokuthembela ezinkampanini zangaphandle. Ngolimi olufinyelelekayo nokuqukethwe okugcwele okuhlangenwe nakho kwangempela, le ncwadi iphuma phambili njengemanyuwali ebaluleke kakhulu kulabo abafuna ukugqashula emigoqweni yemakethe evamile futhi balawule ikusasa labo emhlabeni wedijithali.
Ishidi lobuchwepheshe
Isihloko: Umhlahlandlela Ongalungile Wezepolitiki Wosomabhizinisi Bedijithali – I-manifesto yokubekela inselelo uhlelo, ukushintsha umdlalo nokukhuphula izinga lebhizinisi le-inthanethi
Umshicileli: DVS Editora
Umbhali: André Cruz
ISBN: 978-6556951423
Amakhasi: 167
Intengo: R$ 74.00
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