Noma kunini lapho kuxoxwa ngokuthenga ku-inthanethi, akunakwenzeka ukugwema ukusho okuthile okwesabisa abathengi nabathengisi: ukukhwabanisa. Futhi akumangalisi, njengoba idatha evela embikweni othi "Isimo Sokukhwabanisa Nokuhlukumeza 2024" ibonisa ukuthi ukulahlekelwa okuvela kule mikhonyovu ye-inthanethi kulindeleke ukuthi kudlule amaRandi ayizigidi eziyizinkulungwane ezingu-343 ngo-2027. Nokho, njengoba nje izigebengu ziya ngokuya ziba nobuhlakani ekuthuthukiseni izinhlelo zobugebengu, izinkampani nazo zithathe izinyathelo ezinhle kakhulu zokuqinisekisa indawo ephephile kubathengi bazo. Ngakho-ke, singasho yini ukuthi i-2025 izoba unyaka lapho ukukhwabanisa kwe-e-commerce kuzokwehla?
Ucwaningo olwenziwa yi-BigDataCorp lubonise ukuthi inkomba yezokuphepha yedijithali ye-e-commerce yaseBrazil ifinyelele ngaphezu kuka-95% ekuqaleni kuka-2024 ngenxa yokusetshenziswa okungeziwe kwe-SSL (Secure Sockets Layer), esebenzisa ukubethela ukuvikela idatha yabasebenzisi be-inthanethi. Ngaphezu kwalokho, abathengi ngokwabo baqaphe kakhulu futhi bakwazi ukuhlonza kalula ukuthengiswa okuwumgunyathi. Ngokwenhlolovo ye-Opinion Box, u-91% wabasebenzisi sebevele bakushiyile ukuthenga ku-inthanethi ngoba basola imikhonyovu.
Okunye okubambe iqhaza ekulweni nokukhwabanisa yi-Artificial Intelligence. Ngokusetshenziswa kwayo okuhlangene nokuhlaziywa kwedatha nokufunda komshini, isibonelo, abathengisi abaningi bangakwazi ukuhlonza amaphethini emisebenzini evamile futhi benze okuthile lapho bethola ukuthenga okusolisayo. Ubuchwepheshe bungasekelwe ezintweni ezihlukahlukene ezifana nemvamisa, indawo okuthengwa kuyo, indlela yokukhokha esetshenziswa kakhulu, iphrofayela yekhasimende, njll.
Ngaphezu kwalokho, i-AI iyakwazi ukwenza iphrofayela yabasebenzisi abasolisayo, ivimbele ukufinyelela kwabo endaweni ye-e-commerce futhi ivimbele imikhonyovu yesikhathi esizayo. Kulokhu, ubuchwepheshe, futhi obuhlobene nokufunda komshini, buthembele olwazini oluhlukahlukene olufana nokuziphatha okuku-inthanethi nokuhlaziywa kwephrofayela, ikheli le-imeyili lokuqapha, ikheli le-IP, kanye nenombolo yocingo. Ngale datha, umthengisi uyakwazi ukulandelela izinhloso zalowo muntu, aqinisekise ukuthi kungenzeka yini ukwebiwa kobunikazi, ukugetshengwa kwe-akhawunti, kanye nomlando wokuzenzakalelayo.
Ngenxa yalolu hlu lwamathuba, inhlolovo ye-Association of Certified Fraud Investigators (ACFE) kanye ne-SAS ibonisa ukuthi u-46% wochwepheshe abamelene nokukhwabanisa e-Latin America sebevele basebenzisa i-AI nokufunda ngomshini emsebenzini wabo wansuku zonke. Ngaphezu kwalokho, ucwaningo olwenziwa yi-EY lubonisa ukuthi ubuchwepheshe bunemba cishe okungama-90% ekutholeni ugaxekile, uhlelo olungayilungele ikhompuyutha, nokungena kwenethiwekhi.
Ngenkathi idatha ephelele yenani lokukhwabanisa ku-e-commerce ngo-2024 ingakatholakali, njengoba sisesekuqaleni kuka-2025, 2023 sibone ukwehla okuphawulekayo okungama-29% kokuzama imikhonyovu kulawa mapulatifomu, ngokusho kwedatha evela kunhlolovo ye-X-ray Yokukhwabanisa yango-2024. Lokhu kuvusa ithemba, okubonisa ukuthi ubuchwepheshe buye babambisene futhi bunomthelela embonweni wethemba lomkhakha.
Ngale ndlela, singasho ukuthi ukulwa nokukhwabanisa endaweni ye-inthanethi kuya ngokuya kusebenza ngempumelelo, ngobuchwepheshe obuvimbela izenzo zezigebengu. Nakuba kubonakala kuyinselele impela, umbono ka-2025 muhle, ngokuzethemba okukhulu nokuvikeleka ngasohlangothini lwabathengisi. Nakuba kunzima ukuthola ukuthi ukukhwabanisa kuzokwehla ngempela yini kulo nyaka, siyaqiniseka ukuthi abadlali bayazibuyekeza ukuze imikhonyovu eku-inthanethi ibe yinto engokoqobo eyandayo, okunikeza ithuba lokuzizwisa kwamakhasimende okuhle kakhulu ezinkundleni.
