Eminyakeni yamuva nje, i-WhatsApp iye yasuka ekubeni yisiteshi nje sokuxhumana phakathi kwabantu yaya endaweni efanele yokuxhumana phakathi kwemikhiqizo nabathengi. Ngalokhu kunyakaza, kuye kwavela izidingo ezintsha: uma amakhasimende efuna ukuxazulula yonke into lapho, kungani ungathengisi ngendlela ehlelekile endaweni efanayo?
Impendulo evame kakhulu kwakuyi-automation. Kepha lokho amabhizinisi amaningi e-e-commerce akubonile-ngezinye izikhathi ngemuva kwesikhathi-ukuthi i-automation ayifani nokuguqulwa.
Ubuhlakani bokwenziwa, uma busetshenziselwa kuphela ukusheshisa izimpendulo, abukhiqizi ukuthengisa. Kudingeka ukuthi uqhubekele phambili: hlela umsebenzi ohlanganisa umongo, ukwenza kube ngokwakho, kanye nobuhlakani bebhizinisi ukuze kuguqulwe izingxoxo zibe ngamathuba ebhizinisi langempela.
Ushintsho olusuka esiteshini sokusekela luye esiteshini sokuthengisa
EBrazil, i-WhatsApp iwuhlelo lokusebenza olusetshenziswa kakhulu. Kodwa amabhrendi amaningi asabuka isiteshi njengesandiso sesevisi yamakhasimende, hhayi injini yokuthengisa.
Ushintsho olukhulu lwenzeka lapho ushintsha umbuzo: esikhundleni sokuthi "ngikhonza kanjani kangcono?", siqala ukucabanga ngokuthi "ngingathengisa kanjani kangcono kulesi siteshi?"
Lokhu kushintsha kwesimo sengqondo kuvula indlela yokusetshenziswa kobuhlakani bokwenziwa njengethuluzi lokweseka ukuthengisa okuxoxisanayo, kungakhathaliseki ukuthi kwenziwa yiqembu labantu noma ama-agent azimele.
LIVE!, uhlobo olusungulwe kahle esigabeni semfashini yokufaneleka, lubhekane nesimo esiyinselele: isiteshi se-WhatsApp sesivele simelele ingxenye ebalulekile yokuxhumana kwamakhasimende, kodwa imodeli ayizange ilinganisele ngekhono elifunwa yibhizinisi.
Inkampani inqume ukuhlela kabusha isiteshi, yamukela indlela ye-AI-centric, egxile ezintweni ezimbili eziyinhloko:
- Sekela iqembu labantu ( abathengi bomuntu siqu ) ngobuhlakani, ukuphendula ngokushesha nangendlela yomuntu siqu;
- Yenza ingxenye yezingxoxo ngokuzenzakalelayo , ugcine ulimi lomkhiqizo futhi ugxile ekusebenzeni.
Ngalolu shintsho, LIVE! ikwazile ukukhulisa kakhulu umkhiqizo we-ejenti, yehlisa isilinganiso sezikhathi zokuphendula, futhi igcine ulwazi lwekhasimende luyinto eyinhloko—ngaphandle kokudela ukuguqulwa. Idatha ikhombisa ukukhula okungaguquki ekuthengisweni kwe-WhatsApp kanye nokuthuthuka kwamazinga wokwaneliseka.
Lezi zinkomba zigcizelela ukubaluleka kokungaphathi i-WhatsApp njengenye indawo yokuxhumana. Kungaba futhi kufanele kube isiteshi sokutholwa nokugcinwa kwamakhasimende esihlelekile, inqobo nje uma sisekelwa idatha, isu, nobuchwepheshe obusebenzayo.
I-AI Enenjongo: Akuyona i-hype noma isimangaliso
Ubuhlakani bokwenziwa ku-e-commerce bukude nesixazululo somlingo. Kudinga incazelo ecacile yenhloso, ukuhlelwa kolimi, ukuhlanganiswa kweplathifomu, futhi, ngaphezu kwakho konke, ukufunda okuqhubekayo. Impumelelo ayikho mayelana "nokuba ne-AI," kodwa imayelana nokusebenzisa i-AI ngenhloso.
Amabhrendi ahamba ngale ndlela ayakwazi ukukala ukusebenza kwawo futhi akhe ubudlelwano obungaguquki nobusebenza kahle nabathengi bawo.
I-WhatsApp manje isingaphezu kwesiteshi esisekelayo. Kulabo abakwaziyo ukuyihlela, ukuyihlola, nokuyilinganisa, ingaba enye yeziteshi eziyinhloko zokuthengisa zokuthengisa ezidijithali zaseBrazil.
