I-e-commerce yaseBrazil kulindeleke ukuthi ikhiqize u-R$26.82 billion ngoKhisimusi ka-2025, ngokusho kwe-Brazilian Association of Artificial Intelligence and E-commerce (ABIACOM). Lesi sibalo simele ukukhuphuka okungu-14.95% uma kuqhathaniswa no-2024, lapho umkhakha uqopha u-R$ 23.33 billion ekuthengisweni, okuqinisa uKhisimusi njengenkathi ebaluleke kakhulu ekhalendeni lokuthengisa ledijithali ezweni. Imininingwane ihlanganisa ukuthengiswa okuphelele kwe-e-commerce kusukela ngeviki le-Black Friday kuze kube nguDisemba 25.
Ngokocwaningo, ukwanda kokudayiswa kufanele kufinyelele ku-R$9.76 billion, ngaphezu kwe-R$8.56 billion eyaqoshwa ngonyaka odlule.
Inani lama-oda nalo lizokhuphuka: cishe izigidi ezingama-38.28 kulo nyaka, uma kuqhathaniswa nezigidi ezingama-36.48 ngo-2024. Isilinganiso senani le-oda lilinganiselwa ku-R$ 700.70, okuwukukhuphuka okukhulu uma kuqhathaniswa no-R$ 639.60 ngoKhisimusi odlule.
"Ukhisimusi uyinkathi ephakeme kakhulu ye-e-commerce yaseBrazil. Ukwenyuka kwemali engenayo kanye nenani le-oda elimaphakathi libonisa ukuthi abathengi bathembela kakhulu futhi bazimisele ukutshala izipho nesipiliyoni. Yisikhathi esihlanganisa imizwelo nokunethezeka, okunomthelela onamandla ekusebenzeni kwezitolo ze-inthanethi," kusho uFernando Mansano, umongameli we-ABIACOM.
Inhlangano igqamisa ukuthi umphumela omuhle uqhutshwa inhlanganisela yokusimama komnotho, isikweletu esikhulayo sabathengi, nokwamukelwa kokuthengisa okusha nobuchwepheshe besevisi. Ngaphezu kwalokho, izici ezinjengokuqiniswa kwamasu ama-omnichannel kanye nokuhlelwa kwezinto ezishesha kakhulu kufanele kuqinisekise ukulethwa okusheshayo ngisho nangezikhathi eziphakeme kakhulu.
"Amabhrendi anganikeza uhambo oludidiyelwe, kusukela ku-inthanethi kuya ngokomzimba, azophuma phambili. Abathengi bakwazisa ukunethezeka, ukwethenjwa, nokulethwa okusheshayo, ikakhulukazi uma kuziwa ezipho, "kwengeza uMansano.
Phakathi kwamasegimenti afunwa kakhulu, okulindelekile kuphezulu kwemfashini nezinsiza, amathoyizi, izinto zikagesi, ubuhle, nokuhlobisa kwasekhaya. I-ABIACOM incoma ukuthi abathengisi batshale imali emikhankasweni yomuntu siqu, okuhlangenwe nakho okusebenzisanayo, kanye nesevisi ephumelelayo yangemva kokuthengisa ukuze bakhe ukwethembeka kwamakhasimende ngesikhathi esimatasa kakhulu sonyaka.
"Ngaphezu kokuthengisa nje, uKhisimusi uyithuba lokuqinisa ubuhlobo nomthengi. Izinkampani ezitshala imali kumasu omuntu kanye nobuchwepheshe obuhlakaniphile zizoba nenzuzo ehlala njalo yokuncintisana, "kuphetha uMansano.
