Ngemuva koLwesihlanu Olumnyama, i-Cyber Monday ingenye yezinsuku ezilindelwe kakhulu ukuze abathengi bathenge imikhiqizo ngezaphulelo ezikhangayo. Ukwenzeka njalo ngoMsombuluko wokuqala ngemva kweholide le-Thanksgiving laseMelika, umcimbi uyithuba elihle lokonga imali ekuthengeni kokuphela konyaka.
Kodwa-ke, ngokungafani noLwesihlanu Olumnyama, iCyber Monday igxile kakhulu kwizaphulelo nezaphulelo zohwebo lwe-inthanethi.
Idalwe ngo-2005 yi-National Retail Federation yase-United States, usuku lwavela lokubhekana nokukhula kwe-e-commerce, okuvumela abathengi ukuthi baphinde bathenge imikhiqizo ngentengo ephansi ngaphandle kokushiya amakhaya abo, njengoba, ngaleso sikhathi, izaphulelo ze-Black Friday zazikhawulelwe ezitolo ezibonakalayo kuphela.
Umehluko omkhulu phakathi kwalezi zinsuku ezimbili, ngakho-ke, usesiteshini sokuthengisa: kuyilapho i-Black Friday ihlanganisa kokubili okuthengiswayo ngokomzimba nangokwedijithali, i-Cyber Monday igxile kwe-e-commerce.
Selokhu yasungulwa, iCyber Monday ibonakale iyimpumelelo enkulu kubantu baseMelika, inyusa cishe amaRandi ayizigidi ezingama-500 kuhlelo lwayo lokuqala. Ngo-2010, lolu suku lwalubhekwa njengosuku olukhulu lokuthenga ku-inthanethi e-United States, lwafinyelela ku-$1 billion ekuthengisweni, futhi kusukela lapho, amarekhodi aphulwa minyaka yonke, okwamanje adlula amaRandi ayizigidi eziyizinkulungwane ezingu-12.[1].
Yize udabuka e-United States, lo mcimbi usuphenduke umhlaba wonke kanti njengamanje uthathwe emazweni angaphezu kuka-28 (amashumi amabili nesishiyagalombili), okuhlanganisa neBrazil, osekuyingqophamlando yangempela kwezohwebo kuleli.
Kodwa-ke, nakuba le dethi imele ithuba elihle kubahlinzeki bomkhiqizo nabahlinzeki besevisi, ingase futhi ilethe izinselele kubathengi.
Kubahlinzeki, umehluko phakathi kwemicimbi ye-Black Friday neye-Cyber Monday usikisela isidingo sokudala amasu ahlukene okuthengisa nokuthengisa omcimbi ngamunye, okubhekela ukuziphatha kokuthenga kwamakhasimende, okungaba inselele nakakhulu endaweni yedijithali.
Ngakho-ke kudingekile ukugwema isilingo sokuphinda okunikezwayo okufanayo ngazo zombili izinsuku, ikakhulukazi njengoba umthengi wanamuhla uya ngokuya elalela futhi efuna ngenkani, efuna izaphulelo zangempela nezihlukene emcimbini ngamunye.
Ngakho-ke, amasu asekelwe ekuphindaphindeni okunikezwayo angalimaza isithunzi senkampani. Ngokufanayo, ukumaketha okukhohlisayo, njengokwenyusa amanani ngaphambi kweholide nokunikeza izaphulelo ezingelona iqiniso, kuyimbangela enkulu yokunganeliseki kwamakhasimende.
Ngakho-ke, ngokuxuba izinhlinzeko ze-Black Friday kanye ne-Cyber Monday, bethi ukukhushulwa akukaze kubonwe ngaphambili, noma ngokuzibandakanya ekukhangiseni okudukisayo, abahlinzeki bazifaka engozini enkulu yezomthetho.
Njengoba kwaziwa, umthetho wase-Brazilian, ikakhulukazi Ikhodi Yokuvikela Abathengi (CDC), icacile mayelana nemisebenzi yabahlinzeki kanye nokuvikelwa kwabathengi emikhubeni ehlukumezayo.
Ngaphezu kwalokho, umsebenzi wokwazisa nokuba sobala ungenye yezinsika zomthetho. NgokweKhodi Yokuvikelwa Kwabathengi (CDC), kuyisibopho somphakeli ukuqinisekisa ukuthi lonke ulwazi olunikezwa umthengi lucacile, lunembile, futhi lwanele mayelana nemikhiqizo noma amasevisi ahlinzekwayo. Lo msebenzi uhlanganisa izici ezibalulekile zomkhiqizo noma isevisi, njengencazelo efanele yalokho okunikezwayo, inkomba yamanani nezimo zokukhokha, kanye nolwazi olumayelana nanoma yimiphi imikhawulo noma imikhawulo yemititilizo.
Ngesikhathi semicimbi yokuthengisa efana neBlack Friday kanye neCyber Monday, umsebenzi wokubeka izinto obala uba ngobaluleke nakakhulu, ngoba phakathi kwamaphromoshini amaningi, kuvamile ukuthi abathengi babe nokungabaza ngobuqiniso bezaphulelo kanye nobuqiniso bezinto ezinikezwayo ezikhangisiwe.
Futhi imikhuba engalungile mayelana nalokhu, engxenyeni yabahlinzeki, ingakwazi ukukhiqiza unswinyo lokuphatha ngemizimba efana ne-PROCON, ngaphezu kwamacala afakwe ngabathengi ngokwabo, befuna isinxephezelo somonakalo wezinto ezibonakalayo ngisho nokuziphatha.
Ukunciphisa lezi zingozi, kubalulekile ukuthi abahlinzeki babuyekeze ngokucophelela imikhankaso yabo yokuphromotha, baqinisekise ukuthi izintengo ezinikezwayo zihambisana nezaphulelo zangempela nokuthi okunikezwayo phakathi kwe-Black Friday kanye ne-Cyber Monday kuhlukaniswa ngokucacile.
Le ndlela yamukela isimo sokubeka izinto obala nokuhambisana nemithetho yokuvikela abathengi, okubalulekile hhayi nje ekugcineni ukuzethemba kwemakethe kodwa futhi nokunciphisa ubungozi bezingxabano zomthetho.
Ngakho-ke, i-Cyber Monday yisikhathi esibalulekile sabahlinzeki bemakethe, ikakhulukazi emkhakheni we-e-commerce, kodwa futhi idinga ukuhlela ngokucophelela kwamasu. Kulokhu, ukwehlukanisa okunikezwayo kwemicimbi nokuqinisekisa ukuthi izaphulelo ziyasebenza kuyizinqubo ezibalulekile zokugcina ukuzethemba kwabathengi, kuyilapho kugwenywa ukumangalelwa okungaba khona kanye nezijeziso.
*U-Luíza Pattero Foffano unguchwepheshe we-Civil Procedure onolwazi kukho kokubili ukuqulwa kwamacala kanye nokubonisana ngaphakathi kobubanzi bomthetho webhizinisi. Ungummeli enkampanini yabameli i-Finocchio & Ustra Sociedade de Advogados.
U-Carolina Laubi Debes ungummeli ochwepheshe bezomthetho enkampanini yabameli i- Finocchio & Ustra Sociedade de Advogados.
*U-Mariana Gabrielloni Pó ungummeli ochwepheshe bezomthetho enkampanini yabameli i- Finocchio & Ustra Sociedade de Advogados.
