ULwesihlanu Olumnyama lwalo nyaka lukhulise umnotho waseBrazil, ukuthengisa, kanye nenkundla yezokuxhumana. Ngokwenhlolovo ye -STILINGUE ka-Blip , inkundla yeziteshi eziningi egxile ekudaleni ulwazi lwedijithali phakathi kwemikhiqizo nabathengi ngokulalela komphakathi kanye nobuhlakani bokwenziwa, kube nokuthunyelwe okungu-117,218 phakathi kuka-1 no-30 Novemba, okwenziwe ngabasebenzisi abangaphezu kuka-35,914. Inani lezingxoxo likwazi ukufinyelela kubantu abangaphezu kwebhiliyoni elingu-1.
Isonto leBlack Friday libone inani eliphakeme kakhulu lokuthunyelwe, nezingxoxo ezingama-46,500. Izinkulumo ezinjengokuthi "Ngithengile," "Ngivikelekile," "Ngitholile," nokuthi "Ngiqedile ukuthenga" zivele kokuthunyelwe okungu-1,297. Ukuqapha kuboniswe ngoLwesihlanu, Novemba 28, njengosuku olunokuthunyelwe okuningi: 14,200.
Ekuhlaziyeni, i-Black Friday 2025 ibekwe kuhlobo oluhle, kanti kuphela u-1.5% wezinkulumo ezithathwa njengezingezinhle, okubonisa ukukhungatheka kwabasebenzisi be-inthanethi ngezintengo eziphakeme zokunikezwayo . Ngokuphathelene namazwana mayelana nokuthunyelwa, iphethini iyafana: phakathi kwe-3,200 okukhulunywe ngayo ngendaba, ngaphezu kwe-60% yayinethoni enhle futhi i-2% kuphela egxeka izindleko eziphezulu.
"Sibone ushintsho olucacile ekuziphatheni oluholela kuze kube yidethi. Ekuqaleni kwenyanga, abathengi bebenengqondo kakhudlwana, bezobuchwepheshe, futhi begxile ekuqondeni inani langempela lezinto ezinikezwayo. Ngeviki lokugcina likaNovemba, eduze noLwesihlanu Olumnyama, ingxoxo yasuka kulokho okulindelekile kuya esinqumweni sokuthenga. Ngokulalela komphakathi, amabhrendi angakwazi ukulandelela lokhu kunyakaza, aqonde izisusa zezethameli, futhi alungise amasu abo abe indima elalelayo yengxoxo yomphakathi ngokunemba kakhudlwana. ukuqonda,” kusho uMenedjan Morgado, iMarketing Insights Manager kwa-Blip.
Imikhiqizo eshiwo kakhulu kanye nezinto
Ucwaningo lubonise ukuthi imikhiqizo eyishumi eshiwo kakhulu kwakuyi -Amazon, Mercado Livre, Shopee, Magalu, Casas Bahia, Americanas, AliExpress, Carrefour, Samsung, kanye ne-Apple. Mayelana nezigaba, "i-electronics nemidlalo" ibe nokukhuluma okungu-3,198 (6.9%), "izitolo ezinkulu neziphuzo" okuthunyelwe okungu-2,165 (4.7%), "imfashini nobuhle" amazwana angu-1,875 (4.0%), "ikhaya/ifenisha" izingxoxo ezingu-975 (2.1%), "indawo yokuvakasha/i-7%), "uhambo lwasemakhaya/7%)" izinto zikagesi" ukusebenzisana okungu-693 (1.5%), kanye "namasevisi edijithali/okubhaliselwe" 689 okubalula (1.5%).
Uma kuziwa ekuthengeni, izimakethe ziheha umthamo omkhulu kakhulu wenhloso yokuthenga. Ezincwadini ezimemezela inhloso noma ukuqedwa kokuthenga, u-15% ucaphuna i-Amazon, i-Mercado Livre, i-Shopee, i-Magalu, noma i-Americanas njengesiteshi esisetshenzisiwe. Ukusetshenziswa kwamawebhusayithi nezinhlelo zokusebenza ezisemthethweni kuvela ku-8.6%, kuyilapho i-Instagram ne-WhatsApp isebenza njengamaphoyinti abalulekile wokusekela, lapho abathengi baqinisekisa khona okunikezwayo, babuze imibuzo, futhi bafinyelele izixhumanisi.
Izitolo ezibonakalayo zihlala zibalulekile ekuthengeni okusheshayo noma ezintweni ezithengiswayo (3.5%). Itimu ethi "isaphulelo" igcwele isonto langoLwesihlanu Olumnyama: u-44.9% wazo zonke izinhlolovo zikhuluma ngezintengo, amaphromoshini, noma amanani ku-reais.
STILINGUE methodology by Blip
Ukwenza ukulalela komphakathi okuphelele, ukuqapha kwenziwa kuzo zonke izinkundla zokuxhumana ezifana no-X (owayekade eyi-Twitter), i-Instagram, i-Facebook, i-YouTube, izingosi zezindaba, i-Reclame Aqui (iwebhusayithi yesikhalazo sabathengi base-Brazil), i-Bluesky, amabhulogi, nezindatshana. Izilinganiso eziveziwe zibonisa umthamo wokushiwo ohlobene nomcimbi; okungukuthi, umthamo wokushicilelwe wawucatshangelwa kuphela ngokusekelwe kumagama ahlobene ne-Black Friday (njengezifinyezo) futhi zasetshenziswa njengesihlungi. Inombolo yabasebenzisi abahlukile nayo ibaliwe.
