Njengoba amasu okuhweba kwezenhlalo ethola ukuvelela emnothweni wabadali, amapulatifomu ayashesha ukwandisa izinhlelo zawo zokubambisana futhi angene emdlalweni wemakethe. I-Shopee, i-Amazon, i-TikTok, ne-YouTube ziveza amamodeli ahlukile—athinta abadali abafuna imithombo emisha yemali engenayo, izinhlobo ezifuna ukuguqulwa, kanye namabhizinisi abo.
emcimbini -Made in YouTube 2025 , i-YouTube yamemezela izibuyekezo ze-AI zokuthuthukisa ukudalwa kokuqukethwe epulatifomu kanye nokwandiswa kohlelo lwayo lokubambisana lomhlaba wonke eBrazil, okuhlanganisa namathuluzi okuthenga. Manje, abadali bangakwazi ukumaka nokwenza imikhiqizo itholakale ukuze ithengwe ngamavidiyo nangama-shorts, kuqedwe ukungezwani ohambweni lokuthenga lwabadali.
Ngalesi simemezelo, i-YouTube Shopping yethule ngokusemthethweni imisebenzi yayo eBrazil, ngokubambisana neMercado Livre kanye neShopee. Lokhu kufika kuphawula ukwanda okusebenzayo kohlelo lokubambisana lwepulatifomu kuleli lizwe, okuvumela abadali ukuthi bafake izixhumanisi zomkhiqizo ngqo kumavidiyo, ukusakaza bukhoma, ama-short, kanye nokuthunyelwe. Ukuze uhlanganyele, kubalulekile ukujoyina i-YouTube Partner Program (YPP), ube nababhalisile okungenani abayi-10,000, futhi uhlangabezane nemigomo ethile yokufaneleka echazwe yipulatifomu.
Ukuthenga ku-YouTube kufika eBrazil ngenkani.
Lolu hlelo lomhlaba wonke seluvele lunabadali abangaphezu kuka-500,000 kanye nokukhula okuphindwe kahlanu ku-GMV (Gross Merchandise Volume) uma kuqhathaniswa nonyaka odlule. Lolu hlelo ludala umthombo omusha wemali engenayo kubadali, ngaphezu kokukhangisa nokuxhaswa, futhi luthuthukisa ifomethi yamafilimu amafushane, ukusakaza bukhoma, kanye nokusebenzisana. Okuqukethwe kuthola ukubaluleka okukhulu ngokuxhunyaniswa nokubonakala komkhiqizo, okwandisa ukusebenza kanye nokuzibandakanya.
Ngaleli qhinga, i-YouTube iqala nokwenza imali ngokuthengisa ngqo - ngaphambilini, lapho umdali ekhangisa, ipulatifomu yayingenzi inzuzo ngqo. Manje, ukulandelela kulula futhi ibhizinisi liba yindawo yokuthenga.
Kumabhrendi, inzuzo isekuhleleni abadali njengesiteshi sokuthengisa, ngezilinganiso ezihambisanayo, imibiko, kanye nethuba lokufinyelela okungokwemvelo. Lokhu kusebenza kuthatha indawo "yesixhumanisi esijwayelekile ku-bio/incazelo" kanye nokulandelela kwe-UTM, kufushanisa uhambo lokuthenga futhi kuveze ngokucacile ukuthengisa.
Izinselele zihilela ukulungiselela amakhathalogi ahambisanayo, ukuchaza imithetho yekhomishini kanye neyokuthutha, kanye nokushiya umqondo wemikhankaso ehlukanisiwe ukuze uzicwilise ohlelweni lwezemvelo lapho ukuzijabulisa kudala ukwethembana, ukwethembana kudala ukuguqulwa, kanye nokuguqulwa kubuyela ku-algorithm, kanye nokwethenjelwa komthonya njengento ehlukanisayo.
Kwezentengiselwano ezibukhoma, ipulatifomu inikeza imodi yokuzijwayeza , evumela abasebenzisi ukuthi bahlole imishini kanye nokuxhumana ngaphambi kokuba basakaze bukhoma emphakathini. Kubadali abathuthukile, isici esisha ukusakaza okuvundlile nokuqondile ngasikhathi sinye, okuhambisana nezilaleli zendabuko kanye nabalandeli bama-shorts.
Uyini umehluko phakathi kwalokhu nezinye izinhlelo ezihambisanayo kanye nezimakethe?
Uhlelo oluhambisanayo lweShopee kanye neTikTok Shop lubeka phambili ukuhweba kwezenhlalo kanye nokusakaza bukhoma, lapho ukuphuthuma kuqhuba ukuguqulwa. Imikhiqizo izuza ngobuningi obusheshayo, kodwa ubunikazi bayo bungancishiswa ezindaweni ezilawulwa izaphulelo. Abadali banokungena okulula kanye nemali engenayo esheshayo, kodwa badinga ukuba khona okubukhoma okuqhubekayo noma ukukhiqizwa ngobuningi ukuze bagcine ukufinyelela.
I-Amazon Associates ilandela imodeli yakudala esekelwe kuzixhumanisi, inikeza ukusatshalaliswa okubanzi kodwa ukulawula okuncane kokudala. Kubadali, kukhona ukuguquguquka kanye nekhathalogi ebanzi, kodwa ngokuzibandakanya okuncane kunefomethi esebenzisana kakhulu.
Ukuthenga ku-YouTube kuncike ekuhlanganisweni kwemvelo, okuvumela abasebenzisi ukuthi bamake imikhiqizo ngqo kumavidiyo, ukusakaza bukhoma, kanye nama-shorts. Le pulatifomu inenzuzo yokuba nabadali nezithameli ezisunguliwe ezijwayele ukufuna izibuyekezo kanye nezifundo ngaphambi kokuthenga. Amakhomishini ahlotshaniswa nokuthengisa, okunikeza i-ROI ecacile yemikhiqizo, kodwa imali engenayo engabikezeleki kubadali ohlelweni olusha.
Ikhathalogi ye-YouTube isalokhu ilinganiselwe, ibeka phambili ukuhlanganiswa kwe-premium. Imikhiqizo ithola ukuvelela, kodwa inezinketho ezimbalwa kune-Shopee ne-TikTok, ezigxile emikhiqizweni engabizi kakhulu, ethengisa kakhulu. I-Amazon isalokhu inganqotshwa ngokuhlukahluka, kodwa ukunakwa kuncishisiwe phakathi kwezinkulungwane zabancintisana, futhi amakhomishini aphansi.
Yini engakaziwa ngokuthenga ku-YouTube eBrazil?
Akukho usuku lokuqaliswa oluqinisekisiwe, noma imininingwane mayelana namaphesenti ekhomishini abadali abazowathola noma ukuthi yibaphi abathengisi abazofanelekela ukubamba iqhaza. Izindlela zokufaneleka zeziteshi—kungakhathaliseki ukuthi kuzoba nesidingo sokubhalisa noma izigaba ezithile zokuqukethwe—nazo azikadalulwa.
Ku-Thruster's Creative Strategy vertical, besilokhu sisebenza ne-YouTube Shopping unyaka wonke. Kungenzeka ukuthengisa imikhiqizo yakho noma eyabantu besithathu. Ukuze uthengise imikhiqizo yakho, isiteshi kumele sibe kuhlelo lwe-YouTube Partner Program (YPP) , sibe nenani elincane lababhalisile noma sibe yisiteshi sabaculi esisemthethweni, singabi nezithameli ezichazwa ngokuthi "okuqukethwe kwezingane," futhi singabi nokuphulwa kwenqubomgomo. Ukuze uthengise imikhiqizo yabantu besithathu, ngaphezu kokuba ku-YPP, isiteshi sidinga ukuba nababhalisile abangaphezu kuka-10,000, singabi yisiteshi somculo, singahlotshaniswa namalebula okurekhoda noma abasabalalisi, futhi asikwazi ukwephulwa kweMihlahlandlela Yomphakathi.
*UDanilo Nunes, uprofesa, umcwaningi we-Creator Economy, kanye ne-CEO kanye noMsunguli we-Nudgy – i-ejensi yokuqala yaseBrazil egxile ekwakheni nasekukhuliseni izinhlelo zokudala ezigxile ekusebenzeni – ngokufinyelela kuzwelonke nakwamanye amazwe. Ungumqeqeshi ohamba phambili waseBrazil ku-Creative Strategy yochwepheshe bokudala abafuna ukwenza imisebenzi yabo ibe ngeyamazwe ngamazwe.
