I-WhatsApp isizisungule njengethuluzi lebhizinisi elibalulekile lamabhizinisi amancane naphakathi nendawo (ama-SME) emhlabeni wonke, ehlala eqaphela imikhuba yabantu nokuphila kwansuku zonke ukuze kwakheke izixazululo ezintsha. Kodwa-ke, kufanele sazi ukuthi ukusungulwa kwalolu hlelo lokusebenza oludumile akuphikisi izinselele ezibalulekile i-Grupo Meta esabhekene nazo, ikakhulukazi mayelana nokuvikeleka kwedatha nobumfihlo.
Kulo nyaka, uhlelo lwesithathu lwe-WhatsApp Conversations, olugqugquzelwe yi-Meta, lwamukele izivakashi ezingu-1,200 e-São Paulo kanye nabasebenzisi abangaphezu kuka-80,000 ngokusakaza bukhoma, okuhlanganisa abaholi kwezokumaketha, ukukhangisa, nobuchwepheshe, ukuze kuxoxwe ngamathrendi azololonga ikusasa lohlelo lokusebenza.
Ngesikhathi somcimbi, u-Maren Lau, i-Regional VP kanye neNhloko ye-Latin America e-Meta, uthe izwe lethu linesibalo sesihlanu ngobukhulu emhlabeni futhi u-90% wama-Brazilians asebenzisa imiyalezo esheshayo kumakhalekhukhwini wabo. Leli qiniso lembula ukubaluleka kwe-WhatsApp ezinkampanini zaseBrazil futhi ngokuphambene nalokho, okwandisa isidingo sokuqonda umthelela wayo esimweni sebhizinisi.
Enye yezinto ezintsha eziqanjiwe ezethulwe engqungqutheleni kwakuyi-Meta Verified for WhatsApp, isinyathelo esihlose ukunikeza ibheji yokuqinisekisa yamabhizinisi amancane ku-WhatsApp Business futhi isivele izuze ukwethenjwa ngabasebenzisi abayizigidi ezingu-200 emhlabeni wonke, ngokusho kukaNikila Srinivasan, Ukuphathwa Komkhiqizo we-VP kwaMeta. Isici, esizosetshenziswa e-Brazil, India, Indonesia, nase-Colombia, sinamandla okukhulisa ukuzethemba kwabathengi futhi siqinise ukwethembeka kwama-SME, sidale indawo ephephile nesobala kakhudlwana yokusebenzelana kwebhizinisi.
Esinye isici esisha esibalulekile ukuhlanganiswa kwePix ku-WhatsApp Business. Isetshenziswa kakhulu e-Brazil, le ndlela yokuthenga ngokushesha inweba futhi inikeze izinketho zokukhokha kubathengi namabhizinisi, ithuthukisa i-e-commerce.
Ngale kokucutshungulwa kwenkokhelo, uhlelo lokusebenza luhlinzeka nge-API esemthethweni yemikhiqizo ukuze ixhumane ngazinye namakhasimende esikalini. Lokhu kungenzeka ngenxa yezingxoxo ezizenzakalelayo kanye nokwesekwa komuntu siqu kwe-API, okuthuthukisa ukuzizwisa kwesevisi yamakhasimende futhi kukhuphule ukusebenza kahle. Ukuthuthukiswa kwamakhono okuhlaziya kuzophinde kusetshenziswe ukuze kuhlinzekwe idatha enembe kakhudlwana ngokuziphatha komsebenzisi nezintandokazi, okuvumela izinkampani ukuthi zenze imikhankaso eqondiswe kakhulu futhi zikhuphule amanani okuguqulwa.
Konke kungahamba kahle, inqobo nje uma izingozi ezihlobene nethuluzi zingabhekwana nazo.
Ngaphandle kwamathuba amaningi ahlinzekwa yizinto ezintsha ze-WhatsApp, kubalulekile ukubhekana nokukhathazeka okuhlobene nokuvikeleka kwedatha kanye nobumfihlo bomsebenzisi. Esimeni sedijithali esithambekele kakhulu ekusongelweni nge-inthanethi, ama-SME kufanele athathe izinyathelo zokuphepha futhi athathe izinyathelo ezisebenzayo ukuze avikele imininingwane eyimfihlo ezingxoxweni zawo.
Ukuqinisekisa izinombolo zefoni zebhizinisi, isibonelo, kugqamisa ukuba semthethweni kwemisebenzi yezentengiso, ikakhulukazi ukuvimbela ukukhwabanisa okungenzeka ngesikhathi sokukhokha. Ngaphezu kwalokho, ukunaka imikhawulo ekuqoqweni kwedatha yekhasimende ngesikhathi sokuhlaziya ukwenza kube ngokwakho i-WhatsApp futhi kuyisinyathelo esibalulekile sokuvimbela imininingwane ebucayi ukuthi ivezwe ngokungafanele.
Njengoba uhlelo lokusebenza luqhubeka nokushintsha nokwethula izici ezintsha, kubalulekile ukuthi i-Meta Group nabanye ababambiqhaza ku-ecosystem bangacabangi nje kuphela amandla okuhweba kodwa nemithelela yomphakathi kanye nesibopho senkampani. Ubumfihlo bomsebenzisi, ukuvikeleka kwedatha, nokungenzeleli endaweni yebhizinisi kufanele kubekwe phambili phakathi kokuqanjwa kabusha kwezobuchwepheshe, kuqinisekiswe ukuthi osomabhizinisi abancane nabo bangazuza kuhlelo lokusebenza ngendlela eqhubekayo nelungile.
