Eminyakeni embalwa edlule, abathengi babevame ukuthenga ngokuthatheka, ngaphandle kocwaningo oluningi, bethembe ukukhangisa ngokungaboni. Manje, cabanga ngalowo mthengi ngo-2025. Baqhathanisa izintengo ngesikhathi sangempela, bafunde izibuyekezo, bafuna ukulethwa okusheshayo, futhi, kunangaphambili, bafuna ukwazi umthelela wezenhlalo nezemvelo walokho abakuthengayo. Hhayi-ke, amatafula asephendukile. Futhi imakethe iyazivumelanisa nezimo—noma isalela emuva.
Usuku lwabathengi, olugujwa ngoMashi 15, akusesona nje izaba zokuphromotha nemikhankaso yokumaketha. Sekuphenduke i-barometer yobudlelwano babathengi, egqamisa isimo esishintsha njalo. Ngokusho kweNational Confederation of Commerce (CNC), ukuthengiswa kwedijithali kukhule ngo-12% ngo-2024, kanti ukuthengisa ngokomzimba kukhule ngo-3% kuphela. Lokhu kuqinisa ebesikwazi kakade: labo abangekho kwidijithali bayalahlekelwa.
Elinye iqiniso elithokozisayo livela ku-Brazilian Electronic Commerce Association (ABComm). Cishe u-78% wabathengi bashiya izinqola zabo zokuthenga ngaphambi kokuqeda umsebenzi (2023). Isizathu? Umuzwa ongemuhle, izikhathi ezinde zokulethwa, nezintengo ezingahambisani nemakethe. Ngamanye amazwi, ukuwina ikhasimende akukaze kube nzima kangako, futhi ukulahlekelwa yibo akukaze kube lula kangako.
Futhi kukhona into ebaluleke nakakhulu: ukukhuphuka komthengi oqaphelayo. Ucwaningo lwe-Nielsen (2024) lubonisa ukuthi ama-73% abantu base-Brazilians bakhetha imikhiqizo enesibopho esicacile sezemvelo nesomphakathi. Ilebula "esimeme" ayisesona isihlukanisi; sekube yisidingo. Izinkampani ezingabonisi izinqubo ezinomthwalo wemfanelo zisengozini yokuxoshwa ngaphandle kwesandla.
Kusho ukuthini lokhu ngemakethe? Okulula: shintsha noma kungabi ndaba zalutho. Labo abatshala imali kwezobuchwepheshe, izinto ezisebenza kahle, kanye nemikhuba eqhubekayo bagibele leli gagasi. Isibonelo esihle ukukhuphuka kwezimakethe, ezinikeza izinketho eziningi endaweni eyodwa futhi inselele abathengisi bendabuko ukuthi bakhuphule amazinga abo wesevisi. Ngaleso sikhathi, izinkampani ezingazinaki lezi zinguquko zivaleleke kumodeli yebhizinisi eyandayo.
Okuhlangenwe nakho komthengi nakho kuyachazwa kabusha. Uma amabhrendi ake asho imithetho, manje abathengi baqhuba ukulandisa. Ama-chatbots , izinhlelo zokwethembeka eziqondene nawe, kanye nokulethwa okushesha kakhulu kudala lokhu ngokoqobo okusha. Kodwa kubalulekile ukuqaphela, njengoba ubuchwepheshe ngaphandle kokwenza abantu bungabangela ukungathembeki. Ukwenza kube ngokwakho kufanele kudlulele ngale kwezincomo ezisekelwe ku-algorithm—kumele kudale uxhumano lwangempela.
Ekugcineni, uSuku Lomthengi 2025 akufanele lukhunjulwe kuphela ngokombono wokusetshenziswa. Kufanele sicabange ngemakethe okudingeka ithuthuke ukuze ihambisane nezidingo ezikhulayo zabathengi, ukwaziswa, nabaqaphelayo. Umdlalo ushintshile, futhi yilabo kuphela abaqonda lokhu kuguquguquka okusha abazohlala ebhodini.
