Phakathi kokuzalwa kombono kanye nokufezeka kwephrojekthi, kunesiteji esichaza ikusasa lanoma iyiphi inkampani: ukubulawa. Akukhona ukuhlela okuqinile okunquma impumelelo, kodwa kunalokho ikhono lokuguqula isu libe yisenzo sansuku zonke. Ukuhlela kubalulekile, kodwa ukusebenza ngokungaguquki kudingekile. Yilokhu kuziphatha okuhlukanisa amabhizinisi ajwayelekile nalawo akhula kakhulu.
Isinyathelo sokuqala sokwenza noma isiphi isinyathelo siphile ukusungula ukucaciseleka kwamasu. Amaqembu adlala ezingeni eliphezulu kuphela uma eqonda kahle izenzo nezinto ezibalulekile. Ukuze izinqubo zibe ngokwemvelo, uhlelo kudingeka lube lula, lube nomgomo, futhi lulinganiseke—into evumela umuntu ngamunye ukuthi azi kahle ukuthi anganikela kanjani, alethe ini, kanye nendlela yokukala inqubekelaphambili.
Ngokucaca okuqinisekisiwe, okusekela ngempela ukusebenza okuphezulu yisigqi. Isenzo esiqhubekayo asiwona umphumela wezikhathi ezinzima, kodwa ukungaguquguquki. Izinhlangano ziyakhula lapho zithola ukuqondanisa ngezikhathi ezithile, imijikelezo yemigomo emifushane, nokubuyekezwa okuvamile ukuze kulungiswe ukuchezuka ngaphambi kokuthi kube okungahlehliseki. Ukukhula okusimeme kuvela ekhonweni lokuphumelela, lokuhluleka, nokulungisa ngokushesha.
Nokho, alikho iqhinga eliqhubekayo ngaphandle kobuholi obulungiselelwe ukuqhubekisela iqembu phambili. Umholi oqhuba kahle akagxili emisebenzini, kodwa ususa imigoqo, ubeka izinto eziza kuqala, futhi ugcina iqembu ligxilile; ngamanye amazwi, ziqondisa, zenze lula, futhi zivule amandla. Le ndlela yakha indawo lapho wonke umuntu azi ukuthi yini okufanele ayenze futhi azizwe elondekile ngokwanele ukuba enze okuthile. Ukugxila kungenye into ebalulekile; izinkampani zilahlekelwa umfutho lapho ziqongelela izinhlelo ezingaqediwe. Kudingekile ukukhetha okubalulekile, ukususa amandla angadingekile, namandla aqondile kulokho okuhambisa ngempela inaliti yesu, okudlula ukuphathwa kwesikhathi futhi, ngaphezu kwakho konke, isiyalo semizwa.
Enye into ebalulekile ukusetshenziswa okukhaliphile kwamamethrikhi. Izinkomba aziwona ama-bureaucracy; zinikeza isiqondiso, futhi lapho zichazwe kahle, zibonisa ukuthi isu liyasebenza yini, zinciphisa umsindo, futhi zisheshise ukuthathwa kwezinqumo. Izinkampani eziqapha izinombolo ngendlela efanele zingalindela amathrendi, zilungise indlela, futhi zisheshise umthelela wokuhlela kwazo.
Okokugcina, ukugcina ukusebenza okuqhubekayo kudinga ukuzivumelanisa nezimo. Isu lesu kufanele lisebenze njengesiqondiso, kodwa hhayi njengesibopho esiqinile. Isimo siyashintsha, sidinga ukuvela, futhi inkampani idinga ukulungisa izenzo zayo ngokushesha. Ukuvuthwa kokusebenza kulele ekulinganiseni isiyalo nokuvumelana nezimo, ukulandela uhlelo, kodwa ukulungisa inkambo noma nini lapho iqiniso likudinga. Ukukhula okungaguquki akuveli ezikhathini ezihlukene zomzamo, kodwa kusukela kunqubo eyenza isenzo singagwemeki. Lapho ukubulawa kuba isiko, ukwanda kuyeka ukuba isifiso sokuvelela futhi kuba indlela.
U-Ycaro Martins unguchwepheshe ekwandiseni namabhizinisi asebenza kahle kakhulu, i-CEO kanye nomsunguli we-Maxymus Expand, inkampani egxile ekwakhiweni kwamasu, ukusheshisa, kanye nokukhula kwemisebenzi yezohwebo ezigabeni ezihlukahlukene. Ngesipiliyoni seminyaka engaphezu kwengama-20 kwezamabhizinisi, usezakhele umsebenzi oqinile onobuhlakani obusha kanye nokwenza kahle kwezokuphatha. Ngobungcweti bakhe, uletha emakethe indlela yokusebenza nengqondo yenguquko nokwanda. Umsunguli we-Vaapty, enye yezinkampani ezinkulu esigabeni sokuxhumanisa izimoto ezweni enemisebenzi yokuhweba engaphezu kuka-R2.6 billion. Ngo-2025, uzojoyina, njengomeluleki kanye nomtshali-zimali, uhlelo lwe-Anzol de Ouro, isinyathelo se-FCJ Group, umxhasi osemthethweni wesizini ye-10 ye-Shark Tank Brasil, umbukiso omkhulu wezamabhizinisi kanye nokuqamba okusha eLatin America.
