Ukuthenga ngekhodi ye-QR, izikhangiso namaphromoshini alethwa ngenkundla yezokuxhumana, noma ngisho ukuthengisa okuqalwe ngokuqondile kulezi zindawo kanye nemikhankaso eholwa abagqugquzeli... Ukuthengisa kunenguquko ephelele - futhi akukho ukubuyela emuva. Ukuziphatha kwabathengi kushintshe kakhulu eminyakeni yamuva, futhi lokhu kuguquka kulindeleke ukuthi kushube. Lokhu kungenxa yokuthi, enhliziyweni yalolu shintsho, amandla amathathu akha ikusasa lomkhakha: ubuchwepheshe, ukwenza kube ngokwakho, kanye nokusetshenziswa okuqaphelayo. Ngokuhlangene, lezi zindlela zichaza kabusha amaphethini okuthenga futhi ziphoqa izinkampani nemikhiqizo ukuthi icabange kabusha amasu azo okuwina nokugcina amakhasimende - izimpahla ezibalulekile emakethe encintisanayo.
Yebo, ubuchwepheshe buye baba nomthelela walezi zinguquko. Kusukela kubuhlakani bokwenziwa kuye kokuzenzakalela, okuhlanganisa izinkundla zedijithali kanye nokweqiniso okungathandwa kwabathelisi esikubona, izinto ezintsha zakamuva zenze ulwazi lokuthenga lufinyeleleke kakhulu, lusheshe, futhi lusebenze kahle kakhulu, into eye yathakaselwa umphakathi. Ngokusho kwe-Opinion Box, u-86% wabathengi ukholelwa ukuthi izici ezintsha zithuthukisa inqubo yokuthenga. Ezinkampanini, izinzuzo nazo ziyabonakala ezinombolweni: inhlolovo eyenziwe yi-Brazilian Society of Retail and Consumption ibonisa ukuthi abathengisi abangu-74% babhalise ukukhuphuka kwemali engenayo ngokwamukelwa kobuchwepheshe obusha. Uma ucabanga ngekusasa elingabonakali likude kangako, okulindelekile okokuthuthukisa izixazululo eziyinkimbinkimbi nakakhulu, njengabasizi ababonakalayo, ama-algorithms wokubikezela, nezitolo ezingenakheshi.
Ukwenza kube ngokwakho kuwukubonakaliswa okuqondile kwalokhu kuthuthuka okuqhubekayo kwezobuchwepheshe. Ngokusetshenziswa kwedatha enkulu nezibalo eziqagelayo, amabhrendi namuhla ayakwazi ukuqonda kangcono imikhuba yabathengi bawo futhi anikele ngemikhiqizo namasevisi ngokuya ngokuqondana nalokho abakuthandayo. Njengomphumela, amathuluzi afana nezinhlelo zokwethembeka, izinhlelo zokusebenza, nomlando wokuthenga kuba imithombo ebalulekile yolwazi evumela ukusebenzisana okugomelayo. Umphumela? Ubudlelwano obuseduze phakathi kwemikhiqizo nabathengi kanye nokwethembeka okukhulu. Ngenxa yalokhu okungenzeka, imakethe yedatha enkulu ekuthengisweni, okulindeleke ukuthi ifinyelele ku-US $ 6.38 billion ngo-2024, ingafinyelela ku-US $ 16.68 billion ngo-2029, ngokusho kukaMordor Intelligence.
Kodwa ukwenza kube lula nokwenza kube ngokwakho akusanele. Njengoba abathengi benaka kakhulu imithelela yezemvelo nenhlalo ekuthengeni kwabo, ukusimama kuzuze izinga elisha lokubaluleka emhlabeni wokuthengisa. Namuhla, izinkampani ezamukela izinqubo zemvelo, obala ochungechungeni lokuhlinzeka, nezinto ezigaywa kabusha zisethubeni elingcono lokuwina lesi sizukulwane esisha sabathengi. Lokhu kunyakaza, futhi, kusekelwa izinombolo. Ngokusho kwe-National Confederation of Commerce of Goods, Services and Tourism (CNC), u-58% wabathengi bazisa amalebula nezitifiketi zezenhlalo nemvelo.
Kodwa-ke, kufanele kugcizelelwe ukuthi ukuba "luhlaza" angeke kube nje ukukhuluma ngokukhangisa. Ngolwazi olufinyelelekayo oluya ngokuya lufinyeleleka, abathengi bangakwazi ukuhlonza kalula imikhiqizo efuna kuphela ukugibela igagasi lokumaketha kwemvelo ngaphandle kokushintsha imikhuba yabo. Ukuze ugweme isicupho sokugeza okuluhlaza futhi uqinisekise ukwethembeka, izinkampani zidinga ukwenza izenzo zangempela nezilinganisekayo ezihamba ngale kwamagama nje.
Ngakho-ke, inselele enkulu namuhla, ukuthola ukulingana okuhambisanayo phakathi kwalezi zinsika ezintathu zamasu. Imikhiqizo ekwazi ukuhlanganisa izinto ngempumelelo, idale ulwazi olusha futhi olunomthwalo wemfanelo wokuthenga, izophuma phambili emakethe eba ngokuncintisana kakhulu cishe nsuku zonke. Ikusasa lokuthengisa alikona nje ukuthengisa okwengeziwe ngenxa yekhwalithi yomkhiqizo noma isevisi. Nakuba konke lokho kusabalulekile, ukunikeza izixazululo ezihambisana nokulindelwe kanye nezifiso zomthengi wesimanje kudlala indima efanele ngokulinganayo. Empini yamanje yomphakathi, ubuchwepheshe, ukwenza kube ngokwakho, kanye nokusimama kungamakhadi amathathu amacilongo alabo abafuna ukugqama.
