Indawo yemakethe eku-inthanethi iyinkundla yedijithali exhuma abathengi nabathengisi, okubavumela ukuthi benze ukuthengiselana nge-inthanethi. Lezi zinkundla zisebenza njengabalamuli, zihlinzeka ngengqalasizinda ukuze abathengisi ngabanye noma izinkampani zinikeze imikhiqizo yazo noma amasevisi kwinani elikhulu lamakhasimende angaba khona. Ezinye izibonelo ezidumile zezimakethe eziku-inthanethi zifaka i-Amazon, i-eBay, iMercado Libre, ne-Airbnb.
Umlando:
Izimakethe eziku-inthanethi zavela ngasekupheleni kwawo-1990 ngokufika kwe-e-commerce. Esinye sezibonelo zokuqala nesiphumelele kakhulu kwakuyi-eBay, eyasungulwa ngo-1995, eyaqala njengendawo yendali eku-inthanethi ukuze abathengi bathengiselane izinto. Njengoba i-inthanethi ifinyeleleka kakhudlwana futhi nokwethenjwa kwe-e-commerce kwanda, kwavela izimakethe eziningi, ezihlanganisa imikhakha eyahlukene namamodeli ebhizinisi.
Izinhlobo zezimakethe eziku-inthanethi:
Kunezinhlobo ezimbalwa zezimakethe eziku-inthanethi, ngayinye enezici zayo kanye nezithameli eziqondiwe:
1. Izimakethe ezivundlile: Lezi zinikeza inhlobonhlobo yemikhiqizo evela ezigabeni ezihlukene, njenge-Amazon ne-Mercado Libre.
2. Izimakethe ezime mpo: Lezi zigxile endaweni ethile noma umkhakha othile, njenge-Etsy yemikhiqizo eyenziwe ngezandla noma yakudala, noma i-Zalando yemfashini.
3. Izimakethe zesevisi: Lezi zixhuma abahlinzeki besevisi kumakhasimende, afana ne-Fiverr yama-freelancers noma i-Uber ngezinkonzo zokuhamba.
4. Izimakethe ze-P2P (ontanga-kuya-kontanga): Lokhu kuvumela abathengi ukuthi bathengiselane imikhiqizo noma amasevisi ngokuqondile, njenge-eBay noma i-Airbnb.
Izinzuzo:
Izimakethe eziku-inthanethi zinikeza izinzuzo ezimbalwa kubo bobabili abathengisi nabathengi:
1. Ukufinyelela okunwetshiwe: Abathengisi bangafinyelela izethameli eziningi kakhulu kunalokho obekungenzeka ngesitolo esingokoqobo.
2. Ukufaneleka: Abathengi bangathola kalula futhi bathenge imikhiqizo noma amasevisi noma nini, noma kuphi.
3. Izinhlobonhlobo: Izimakethe ngokuvamile zinikeza ukukhetha okubanzi kwemikhiqizo noma amasevisi, okuvumela abathengi ukuthi bathole lokho abakufunayo.
4. Ukwethemba: Izinkundla ezimisiwe zinikeza amasistimu odumo nokuvikelwa kwabathengi, okwandisa ukwethenjwa kokwenziwe.
5. Izindleko ezincishisiwe: Abathengisi bangonga ezindlekweni zokusebenza, njengerenti yendawo ebonakalayo nezisebenzi.
Izinselelo:
Ngaphandle kwezinzuzo zazo, izimakethe eziku-inthanethi nazo ziletha izinselelo ezithile:
1. Ukuncintisana: Njengoba abathengisi abaningi behlinzeka ngemikhiqizo efanayo, kungase kube nzima ukugqama nokuheha amakhasimende.
2. Izimali ezikhokhwayo: Izingxenyekazi ngokuvamile zikhokhisa izinkokhelo ekuthengisweni, okunganciphisa amamajini enzuzo yabathengisi.
3. Ukuncika kwenkundla: Abathengisi bangancika kakhulu endaweni yemakethe, banciphise ikhono labo lokwakha olwabo uhlobo.
4. Izinkinga zekhwalithi: Ukuqinisekisa ikhwalithi nobuqiniso bemikhiqizo kungaba inselele, ikakhulukazi ezimakethe ezinabathengisi abaningi.
Ikusasa lezimakethe eziku-inthanethi:
Njengoba i-e-commerce iqhubeka nokukhula, izimakethe eziku-inthanethi kulindeleke ukuthi zande kakhulu futhi zibe yinkimbinkimbi. Amanye amathrendi okulindeleke ukuthi alolonge ikusasa lezimakethe ahlanganisa:
1. Ukwenza kube ngokwakho: Ukusetshenziswa kwedatha nobuhlakani bokwenziwa ukuze kuhlinzekwe ukuzizwisa kokuthenga komuntu siqu.
2. Ukuhlanganiswa kwe-Omnichannel: Ukuhlanganisa ukuzizwisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi ukuze udale uhambo lokuthenga olungenazihibe.
3. Izimakethe eziyisipesheli: Ukuvela kwezimakethe eziningi kugxile ezindaweni ezithile noma emiphakathini ethile.
4. Ukuhwebelana Kwembulunga yonke: Ukunwetshwa kwezimakethe zibe izimakethe zamazwe ngamazwe ezintsha, okuxhumanisa abathengisi nabathengi emhlabeni wonke.
Isiphetho:
Izimakethe eziku-inthanethi ziguqule indlela esithenga ngayo nesithengisa ngayo imikhiqizo namasevisi, zinikeza ukunethezeka okungakaze kubonwe ngaphambili, ukuhlukahluka, nokufinyeleleka. Njengoba ukuthuthuka kwezobuchwepheshe kanye nemikhuba yabathengi ithuthuka, izimakethe kulindeleke ukuthi ziqhubeke nokudlala indima ebalulekile kwezentengiselwano nge-inthanethi kanye nomnotho womhlaba. Nakuba izinselele zisekhona, ikusasa lemakethe ye-inthanethi libukeka lithembisa, ngokuqamba okusha namathuba ahlala evela.
