Incazelo:
Ikhasi lokubikezela, noma ikhasi okuyiwa kulo ngesi-Portuguese, yikhasi lewebhu elithile elidalwe ngenhloso yokwamukela izivakashi futhi liziguqule zibe umkhondo noma amakhasimende. Ngokungafani namakhasi ewebhusayithi avamile, ikhasi lokufika lakhiwe ngokugxila okukodwa, okuhlosiwe, ngokuvamile okuxhunyaniswa nomkhankaso othile wokumaketha noma ukukhushulwa.
Umqondo Oyinhloko:
Injongo eyinhloko yekhasi lokubikezela iwukuqondisa isivakashi esenzweni esithile, esifana nokugcwalisa ifomu, ukuthenga, noma ukubhalisela isevisi.
Izici Eziyinhloko:
1. Ukugxila Okukodwa:
- Igxile enjongweni eyodwa noma okunikezwayo.
- Yehlisa iziphazamiso nezixhumanisi zangaphandle.
2. Sula Ukubizelwa Esenzweni (CTA):
- Inkinobho evelele noma ifomu eliqondisa isivakashi esenzweni esifiswayo.
3. Okuqukethwe Okubalulekile Nokufingqiwe:
- Ulwazi oluqondile oluqondiswe kumnikelo noma umkhankaso.
Imibhalo emifushane nenhloso.
4. Idizayini Ekhangayo Nesebenzayo:
- Isakhiwo esihlanzekile nesinembile.
- Izinto ezibonakalayo ezihambisana nomlayezo.
5. Ifomu Lokuthwebula Umthofu:
- Izinkundla zokuqoqa imininingwane yezivakashi.
6. Ukusabela:
- Ivumelana nezimo kumadivaysi ahlukene namasayizi wesibuko.
Izinto Ezivamile:
1. Isihlokwana Esinomthelela:
- Isihloko esidonsa ukunaka futhi esiveza inani eliwumongo.
2. Isihlokwana:
- Yengeza isihloko ngolwazi olwengeziwe.
3. Izinzuzo zomkhiqizo/zesevisi:
- Uhlu olucacile lwezinzuzo eziyinhloko noma izici.
4. Ubufakazi bomphakathi:
- Ubufakazi, ukubuyekezwa, noma amalogo wekhasimende.
5. Izithombe noma Amavidiyo:
- Izinto ezibonakalayo ezikhombisa umkhiqizo noma isevisi.
6. Umuzwa Wokuphuthuma:
- Izinto ezikhuthaza isenzo esisheshayo (izinto zokubala, izipesheli ezinomkhawulo).
Izinhlobo zamakhasi okufika:
1. Isizukulwane Esiholayo:
- Gxila ekuthwebuleni imininingwane yokuxhumana.
2. Chofoza-Ngena:
- Iqondisa kabusha umsebenzisi kwelinye ikhasi, ngokuvamile ikhasi lokuthenga.
3. Cindezela Ikhasi:
- Inguqulo eyenziwe lula egxile ekuthwebuleni amakheli e-imeyili.
4. Ikhasi Lokuthengisa:
- Ikhasi elide elinolwazi oluningiliziwe oluhloselwe ukuthengisa okuqondile.
5. Ngiyabonga Ikhasi:
- Ngiyabonga ikhasi ngemuva kokuguqulwa.
Izinzuzo:
1. Ukuguqulwa Okunyukile:
- Ukunaka okugxilile kuholela emazingeni aphezulu okuguqulwa.
2. Umlayezo Oqondene nawe:
- Okuqukethwe kwenzelwe ingxenye ngayinye noma umkhankaso.
3. Ukuhlaziywa kokusebenza:
- Kulula ukulinganisa nokwenza imiphumela ibe ngcono.
4. Ukuhlolwa kwe-A/B:
- Amathuba okuhlola izinguqulo ezahlukahlukene ukuze uthuthukise ukusebenza kahle.
5. Ukwakha Uhlu Oluholayo:
- Isebenza kahle ekuthwebuleni ulwazi kumakhasimende angaba khona.
Izinselelo:
1. Ukudala Okuqukethwe Okuthonyayo:
- Isidingo sokuxhumana ngenani ngendlela ecacile nephoqayo.
2. Idizayini Elinganiselayo:
- Ukuthola ibhalansi phakathi kobuhle nokusebenza.
3. Ukuthuthukisa Okuqhubekayo:
- Isidingo sokulungiswa njalo okusekelwe kudatha.
4. Ukuhambisana Nomkhiqizo:
- Gcina ubunikazi bokubukwa bomkhiqizo kanye nephimbo lezwi.
Imikhuba Engcono Kakhulu:
1. Kugcine Kulula:
Gwema ulwazi oluningi noma izici ezibonakalayo.
2. Qinisekisa Ukuhambisana:
– Qondanisa okuqukethwe nalokho okulindelwe yisivakashi.
3. Lungiselela i-SEO:
- Faka amagama angukhiye afanelekile ukuze uthuthukise ukubonakala.
4. Sebenzisa ukuhlolwa kwe-A/B:
- Zama izinguqulo ezahlukene ukuze ubone ukuthi yini esebenza kahle kakhulu.
5. Qinisekisa Ukushaja Ngokushesha:
- Lungiselela izikhathi zokulayisha ukuze unciphise ukulahlwa.
Isiphetho:
Amakhasi okufika angamathuluzi abalulekile ekumaketheni kwedijithali yesimanje, asebenza njengezindawo okugxilwe kuzo emikhankasweni nezinhlelo zokuguqula. Uma ziklanywe kahle futhi zathuthukiswa, zingakhuphula kakhulu ukusebenza kahle kwemizamo yokumaketha, zithuthukise amazinga okuguqulwa futhi zinikeze imininingwane ebalulekile ngokuziphatha kwamakhasimende. Njengoba indawo yedijithali iqhubeka nokuvela, ukubaluleka kwamakhasi okufika njengamathuluzi okuguqula nawokubandakanya kulindeleke ukuthi akhule, okuwenza abe yinto ebaluleke kakhulu kunoma yiliphi isu eliyimpumelelo lokumaketha kwedijithali.
