Isingeniso
I-Marketing automation iwumqondo othole ukuhambisana okukhulayo endaweni yebhizinisi yesimanje. Ezweni lapho ukusebenza kahle nokwenza kube ngokwakho kubaluleke kakhulu empumelelweni yamasu okumaketha, okuzenzakalelayo kuvela njengethuluzi elinamandla lokuthuthukisa izinqubo, ukuthuthukisa ukusebenzelana kwamakhasimende, nokwandisa imbuyiselo yokutshalwa kwezimali (ROI) yemikhankaso yokumaketha.
Incazelo
I-Marketing automation ibhekisela ekusetshenzisweni kwesofthiwe nobuchwepheshe ukwenza imisebenzi yokuthengisa ephindaphindwayo, ukuhamba komsebenzi wokumaketha, kanye nokulinganisa ukusebenza komkhankaso. Le ndlela ivumela izinkampani ukuthi zilethe imilayezo yomuntu siqu nefanele kumakhasimende azo kanye namathemba eziteshini eziningi ngendlela ezenzakalelayo, ngokusekelwe ekuziphatheni, ezithandwayo, nokusebenzisana kwangaphambilini.
Izingxenye Ezibalulekile Ze-Marketing Automation
1. Ukumaketha kwe-imeyili okuzenzakalelayo
- Ukulandelana kwe-imeyili kucushiwe ngokusekelwe ezenzweni ezithile zomsebenzisi
- Imikhankaso eyenziwe ngokwezifiso yokukhulisa umthofu
Ama-imeyili okwenziwayo azenzakalelayo (iziqinisekiso ze-oda, izikhumbuzi, njll.)
2. Amaphuzu Okuhola kanye Nokufaneleka
- Ukwabelwa okuzenzakalelayo kwamaphuzu kubahola ngokusekelwe ekuziphatheni nasezicini.
- Ukufaneleka kokuhola okuzenzakalelayo kokubeka phambili imizamo yokuthengisa.
3. Ukuhlukaniswa kwezethameli
- Ukuhlukaniswa okuzenzakalelayo kwedathabheyisi yokuxhumana ngamaqembu ngokusekelwe kumibandela ethile.
- Ukwenza kube ngokwakho okuqukethwe nokunikezwayo kwezigaba ezahlukahlukene
4. Ukuhlanganiswa kwe-CRM
- Ukuvumelanisa idatha okuzenzakalelayo phakathi kwezinkundla zokumaketha nezinhlelo ze-CRM.
- Ukubuka kwekhasimende okuhlanganisiwe kokumaketha nokuthengisa
5. Amakhasi okufika kanye namafomu
- Ukudalwa kanye nokwenza kahle kwamakhasi okuhlala ukuze athathwe umthofu.
- Amafomu ahlakaniphile avumelana nezimo ngokusekelwe emlandweni wezivakashi.
6. Social Media Marketing
- Ukuhlela okuzenzakalelayo kokuthunyelwe kwezokuxhumana
- Ukuqapha nokuhlaziya ukuzibandakanya ezinkundleni zokuxhumana
7. Ukuhlaziya kanye Nemibiko
Ukukhiqizwa okuzenzakalelayo kwemibiko yokusebenza komkhankaso.
Amadeshibhodi esikhathi sangempela wamamethrikhi angukhiye wokuthengisa.
Izinzuzo Marketing Automation
1. Ukusebenza Ngempumelelo
- Ukuncishiswa kwemisebenzi eyenziwa ngesandla nephindaphindayo
- Ukukhulula isikhathi seqembu semisebenzi yamasu.
2. Ukwenza ngokwezifiso Ngesikali
- Ukuletha okuqukethwe okufanele kuklayenti ngalinye noma umuntu ongase abe khona.
- Okuhlangenwe nakho kwamakhasimende okuthuthukisiwe ngokusebenzisana komuntu siqu
3. I-ROI eyengeziwe
- Ukuthuthukisa umkhankaso ngokusekelwe kudatha nokusebenza.
- Ukwabiwa okungcono kwezinsiza zokumaketha
4. Ukuqondanisa phakathi Kwezokumaketha Nokuthengisa
- Iziqu zokuhola ezithuthukisiwe kanye nokubekwa phambili kwethimba labadayisi.
- Ukubuka okuhlanganisiwe kwefenisha yokuthengisa
5. Imininingwane Eqhutshwa Ngedatha
- Ukuqoqwa okuzenzakalelayo nokuhlaziywa kwedatha yokuziphatha kwamakhasimende.
– Ukuthatha izinqumo ezinolwazi kanye namasu
6. Ukungaguquguquki Ekuxhumaneni
- Ukugcina umlayezo ongaguquki kuzo zonke iziteshi zokumaketha.
- Qinisekisa ukuthi akukho mthofu noma ikhasimende elishaywa indiva.
Izinselelo Nokucatshangelwa
1. Ukuhlanganiswa Kwezinhlelo
- Isidingo sokuhlanganisa amathuluzi ahlukahlukene namapulatifomu
- Ukuhambisana okungenzeka kanye nezinkinga zokuvumelanisa idatha
2. Ijika Lokufunda
- Ukuqeqeshwa kuyadingeka ukuze amaqembu asebenzise ngempumelelo amathuluzi azenzakalelayo.
- Isikhathi sokulungiswa kanye nokwenza kahle kwezinqubo ezizenzakalelayo
3. Ikhwalithi Yedatha
Ukubaluleka kokugcina idatha ihlanzekile futhi isesikhathini sokuzenzakalela okusebenzayo.
- Isidingo sokuhlanzwa kwedatha njalo kanye nezinqubo zokucebisa.
4. Ibhalansi phakathi kwe-Automation kanye Nokuthinta Komuntu
- Ingozi yokubonakala ingenamuntu noma i-robotic uma ingasetshenziswanga ngendlela efanele.
- Ukubaluleka kokugcina izici zokusebenzisana kwabantu ezindaweni ezibucayi.
5. Ukuhambisana Nemithethonqubo
- Isidingo sokuthobela imithetho yokuvikela idatha efana ne-GDPR, CCPA, ne-LGPD.
- Ukuphatha izintandokazi zokuxhumana kanye nokuphuma
Imikhuba Engcono Kakhulu Yokusebenzisa
1. Incazelo Ecacile Yezinjongo
- Misa izinhloso eziqondile nezilinganisekayo zezinhlelo ezizenzakalelayo.
- Qondanisa izinhloso zokuzenzakalela namasu ebhizinisi jikelele.
2. Imephu Yohambo Lwekhasimende
- Ukuqonda izigaba ezahlukahlukene zohambo lwamakhasimende
- Khomba izindawo zokuthinta ezibalulekile zokuzenzakalela
3. Ukuhlukaniswa Okuphumelelayo
- Dala izingxenye zezethameli ngokusekelwe kudatha yabantu, ukuziphatha, kanye ne-psychographic.
- Yenza okuqukethwe kanye nemiyalezo ngokwezifiso ingxenye ngayinye
4. Ukuhlola Okuqhubekayo Nokuthuthukisa
Sebenzisa ukuhlola kwe-A/B ukuze wenze ngcono imikhankaso ezenzakalelayo.
- Bheka ama-KPI njalo futhi ulungise amasu njengoba kudingeka.
5. Gxila Kukhwalithi Yokuqukethwe
- Thuthukisa okuqukethwe okubalulekile nokubalulekile esigabeni ngasinye sefaneli.
- Qinisekisa ukuthi okuqukethwe okuzenzakalelayo kugcina ithoni yomuntu siqu neyiqiniso.
6. Ukuqeqeshwa Nokuthuthukiswa Kwethimba
Faka imali ekuqeqeshweni ukuze ukwandise ukusetshenziswa kwamathuluzi ezishintshayo.
- Ukugqugquzela isiko lokufunda okuqhubekayo nokuzivumelanisa nezimo.
Amathrendi Esikhathi esizayo ku-Marketing Automation
1. I-Artificial Intelligence kanye Nokufunda Ngomshini
Ukusetshenziswa kwama-algorithms e-AI ukubikezela ukuziphatha kwamakhasimende.
- Ukusebenzisa umshini wokufunda ukwenza umkhankaso uthuthuke
Ama-chatbots ayinkimbinkimbi nabasizi ababonakalayo besevisi yamakhasimende.
2. I-hyperpersonalization
- Ukusebenzisa idatha yesikhathi sangempela ukwenza kube ngokwakho granular ngokwedlulele.
- Okuqukethwe okunamandla okuvumelana ngokushesha nengqikithi yomsebenzisi.
Izincomo zomkhiqizo/zesevisi ezisuselwa ku-AI
3. Omnichannel Marketing Automation
Ukuhlanganiswa okungenamthungo phakathi kweziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi.
Okuhlangenwe nakho okungaguquki futhi komuntu siqu kuwo wonke ama-touchpoint.
Ukulandela ngomkhondo okuthuthukile kanye nesibaluli sokubuka okuphelele kohambo lwekhasimende.
4. Okuqukethwe Okuzenzakalelayo
- Ukukhiqiza okuqukethwe okuzenzakalelayo kusetshenziswa i-AI
- Ukuhlelwa okuzenzakalelayo nokusabalalisa okuqukethwe okufanele
Isikhathi sangempela, ukulungiselelwa kokuqukethwe okusekelwe ekusebenzeni
5. Voice Marketing Automation
Ukuhlanganiswa nabasizi bezwi njenge-Alexa ne-Google Assistant.
- Imikhankaso yokumaketha eyenziwe yasebenza ngezwi
Ukuhlaziya imizwa yezwi ukuze uthole imininingwane ejulile.
6. Predictive Automation
Ukulindela izidingo zamakhasimende nangaphambi kokuba baziveze.
Ukungenelela okusebenzayo okusekelwe kuzibalo eziqagelayo.
- Ukuthuthukisa isikhathi sokulethwa komlayezo wokumaketha.
7. I-Marketing Automation ene-Augmented and Virtual Reality
Okuhlangenwe nakho okuzenzakalelayo komkhiqizo obonakalayo
- Imikhankaso yokuthengisa egxilile yomuntu siqu
- Ukuqeqeshwa kwamakhasimende kanye nokugibela kusetshenziswa i-AR/VR
Isiphetho
I-Marketing automation iyaqhubeka nokuvela ngokushesha, iguqula indlela izinkampani ezisebenzisana ngayo namakhasimende azo kanye namathemba azo. Njengoba ubuchwepheshe buthuthuka, amathuba okwenza kube ngokwakho, ukusebenza kahle, nokuhlaziywa kwedatha ayakhula, kunikeze amathuba angakaze abonwe ezinhlanganweni ezaziyo ukusebenzisa amandla aphelele walawa mathuluzi.
Nokho, kubalulekile ukukhumbula ukuthi ukumaketha okuzenzakalelayo akuyona inhlamvu yomlingo. Impumelelo yayo incike esu elihlelwe kahle, okuqukethwe kwekhwalithi, idatha enembile, futhi ngaphezu kwakho konke, ukuqonda okujulile kwezidingo nezintandokazi zamakhasimende. Izinkampani ezikwazi ukulinganisa amandla okuzenzakalela nokuthinta komuntu okudingekayo ukuze kwakhiwe ubudlelwano bangempela yizona ezizuza kakhulu kulokhu kuguquguquka kokumaketha.
Njengoba siqhubekela ekusaseni elikhulayo ledijithali nelixhumene, ukuzimaketha okuzenzakalelayo ngeke kube nje inzuzo yokuncintisana, kodwa isidingo sezinkampani ezifuna ukuhlala zibalulekile futhi zisebenza kahle kumasu azo okubandakanya amakhasimende. Inselele nethuba kusekusebenziseni lawa mathuluzi ngendlela yokuziphatha, ngobuhlakani, nangendlela egxile kumakhasimende, njalo kuhloswe ukuletha inani langempela nolwazi oluphusile.
