Esikhathini sedijithali esiphila kuso, ukumaketha ngevidiyo kuvele njengelinye lamasu anamandla kumabhizinisi abo bonke osayizi nemikhakha. Ngokukhula kwesidingo sokubandakanya okuqukethwe okubukwayo kanye nokuncipha kwesikhathi sokunaka kwezithameli, amavidiyo asephenduke ithuluzi elibalulekile lokuheha, ukuheha, nokuguqula abangaba amakhasimende.
Enye yezinzuzo eziyinhloko zokumaketha kwevidiyo yikhono layo lokudlulisa imilayezo eyinkimbinkimbi ngendlela ecacile nefingqiwe. Ngokuhlanganisa izinto ezibukwayo, ezilalelwayo, nezokulandisa, amavidiyo angakwazi ukuxhumana nolwazi ngempumelelo kakhulu kunombhalo noma izithombe ezimile. Lokhu kubaluleke kakhulu emhlabeni lapho abantu bematasa kakhulu futhi benesikhathi esincane sokusebenzisa okuqukethwe.
Ngaphezu kwalokho, amavidiyo anamandla amakhulu okuhamba ngegciwane. Uma okuqukethwe kuheha, kufundisa, noma kujabulisa, abantu kungenzeka babelane ngakho ezinkundleni zokuxhumana, ngaleyo ndlela bandise ukufinyelela komlayezo. Lokhu kungadala ukwanda okukhulu kokuchayeka komkhiqizo kanye nokukhiqizwa okuholayo.
Enye inzuzo yokumaketha kwevidiyo ukuguquguquka kwayo. Kunamafomethi evidiyo amaningana angasetshenziswa, kuye ngezinjongo zenkampani. Amavidiyo achazayo, okokufundisa, ubufakazi bekhasimende, izithombe zenkampani ezingemuva kwesigcawu, ukusakazwa bukhoma, nama-webinars kuyizibonelo ezimbalwa nje. Ifomethi ngayinye inikeza ithuba eliyingqayizivele lokuxhumana nezithameli eziqondiwe futhi unikeze inani.
Ukuze usebenzise isu elisebenzayo lokumaketha amavidiyo, kubalulekile ukuchaza ngokucacile izinjongo nezithameli eziqondiwe. Lokhu kuzosiza ekunqumeni uhlobo lokuqukethwe okufanele kudalwe, ithoni yezwi okufanele ithathwe, kanye namashaneli okusabalalisa afaneleka kakhulu. Kubalulekile futhi ukutshala kumathuluzi wekhwalithi namakhono okukhiqiza, ngaphakathi noma ngokusebenzisana nochwepheshe abakhethekile.
Elinye iphuzu elibalulekile ukuthuthukisa amavidiyo ezinkundla ezahlukene. Isiteshi ngasinye sinezidingo zaso eziqondile, njengobude besikhathi esifanele, ifomethi, usayizi wefayela, kanye nemikhuba ehamba phambili ye-SEO. Ngokulungisa amavidiyo enkundla ngayinye, izinkampani zingakhuphula ukusebenza kwazo futhi zithole imiphumela engcono.
Ngaphezu kwalokho, kubalulekile ukukala nokuhlaziya ukusebenza kwevidiyo. Amamethrikhi afana nokubukwa, izinga lokugcinwa, ukuzibandakanya, ukuchofoza, nokuguqulwa kufanele kuqashelwe eduze ukuze kuqondwe ukuthi yini esebenzayo nokuthi yini edinga ukuthuthukiswa. Lolu lwazi lubalulekile ekucwengisiseni isu nokwenza izinqumo ezinolwazi.
Esimeni sanamuhla, ukuziba ukumaketha kwevidiyo kusho ukuphuthelwa yithuba elibalulekile lokuxhumana nezithameli futhi uthuthukise ukukhula kwebhizinisi. Izinkampani ezamukela leli su futhi zilisebenzise ngobuchule nangokungaguquguquki kungenzeka zivelele emakethe encintisanayo.
Ukutshala imali ekukhangiseni ngevidiyo akuseyona inketho, kodwa kuyisidingo ezinkampanini ezifuna ukuhlala zibalulekile futhi zibandakanya ababukeli bazo ngempumelelo. Ngokwakha okuqukethwe okuyiqiniso, okubalulekile, nokubandakanyayo, amabhrendi angakha ubudlelwano obuhlala njalo namakhasimende awo futhi aqhubekisele amabhizinisi abo imiphumela ebonakalayo.
Ngakho-ke, uma ungakakufaki ukumaketha kwevidiyo esu lakho, manje yisikhathi sokuqala. Qala ngokuchaza izinhloso zakho, ukuqonda izethameli zakho, ukutshala imali ekukhiqizweni kwekhwalithi, futhi ulungele ukuvuna imivuzo yaleli thuluzi lokuxhumana elinamandla. Ikusasa lokumaketha liyabonakala, futhi amavidiyo asenhliziyweni yalolu shintsho.
