Akuyona imfihlo ukuthi uLwesihlanu Olumnyama selube olunye lwezinsuku ezibaluleke kakhulu ezitolo zaseBrazil, futhi izinkampani eziningi sezivele zisebenzisa i-Artificial Intelligence (AI) ukuze zithuthukise ukusebenza nemikhankaso ngalesi sikhathi, zilindele ukusebenza okuphezulu ngalolu suku okulindeleke kakhulu. Akumangazi futhi ukuthi i-AI isivele isetshenziswa njengethuluzi elibalulekile nelibalulekile lokuhlaziya idatha nokwenza umkhiqizo nezinsizakalo ezinikezwayo zibe ngokwakho. Nokho, kunomehluko omkhulu ongathuthukisa umthelela walobu buchwepheshe: i-neuroscience esetshenziswa ebhizinisini.
Ngokuhlanganisa izinsiza ze-AI namandla ocwaningo lwe-neuroscience, izinkampani zingajulisa ukuqonda kwazo ukuthi ubuchopho bomuntu bucubungula kanjani ulwazi futhi zenze izinqumo, zinikeze inzuzo ebalulekile yemizamo yokuxhumana nomkhiqizo, ikakhulukazi ngesikhathi semicimbi yesizini efana neBlack Friday.
I-Neuroscience isiza imikhiqizo ukuthi idale ukuxhumana okuqinile ngokomzwelo futhi ithuthukise ukwakhiwa kwenkumbulo yomkhiqizo, izici ezibalulekile zokudonsa ukunaka endaweni enokuncintisana kakhulu. Lokhu kubalulekile ngaphambi kokutshala izimali ezinkulu kumidiya, noma ngabe idijithali noma yendabuko. Phela, isabelomali sabezindaba siphelele, futhi ukusetshenziswa kwayo okuyiziqephu eziteshini ezahlukene yikho okudala ukuhlukana. Ngezinhloso zesabelomali, uma umkhiqizo uqiniseka ngokwengeziwe, izinsiza ezimbalwa zizomoshwa, okuqinisekisa ukwabiwa kwezimali okuphumelelayo.
Kungani i-neuroscience ibalulekile ku-Black Friday?
I-Attention Economy isikhombisa ukuthi, emakethe egcwele ulwazi nezivuseleli, njengoba kwenzeka phakathi namaphromoshini angoLwesihlanu Olumnyama, ukunaka komthengi kungenye yezinsiza okuphikiswana ngazo kakhulu neziyivelakancane. Ukusetshenziswa kwe-AI kusiza ukuqonda amaphethini okuziphatha nokwenza okunikezwayo kube ngokwakho. Kodwa-ke, i-neuroscience ithatha lokhu kuhlaziywa kwedatha ikuyise kwelinye izinga, ngoba ngokusebenzisa ucwaningo ukuze kuhlolwe kusengaphambili izingcezu, amakhasi okuthengisa, ukupakisha, nokuqukethwe okuhlukahlukene, imikhiqizo ingaqonda ukuthi ubuchopho bomuntu busabela kanjani ezintweni ezibonakalayo, ezizwakalayo, nezingokomzwelo. Ngale ndlela, kungenzeka ukulindela umthelela walezi zakhi ezinqumweni zokuthenga ngisho nangaphambi kokuba imikhankaso yethulwe.
NgoLwesihlanu Olumnyama, lapho umncintiswano wokunakwa udlondlobala, ukusetshenziswa kwedatha ye-neuroscientific kungaba ukhiye ekwenzeni umkhiqizo ugqame phakathi kwezikhukhula zamaphromoshini, ngokuvamile afana kakhulu komunye nomunye. Ukusetshenziswa kwe-neuroscience kusivumela ukuthi sihlonze izisusa zengqondo ezibamba ngokushesha ukunaka komthengi, njengokubona kombala, ukubukeka okubonakalayo, kanye nokusetshenziswa kwemilayezo ehehayo, okuthonya ngokuqondile ukukhetha kokuthenga ngesikhathi esifushane.
I-neuroscience iyinika kanjani amandla i-AI kuLwesihlanu Olumnyama?
Ubuchwepheshe be-AI busebenza kahle kakhulu ekuhlaziyeni idatha enkulu, kodwa isayensi yezinzwa igcwalisa leli khono ngokunikeza ukuqonda okujulile kokuthi ubuchopho bomuntu buyicubungula kanjani idatha. Ngokusebenzisa i-neuroscience ukuze zilolonge ukusebenzisana phakathi no-Black Friday, izinkampani zingathuthukisa ikhono lazo lokudonsa ukunaka kwabathengi, zinciphise ukungqubuzana enqubweni yokuthenga, futhi ngenxa yalokho zandise ukuthengisa. NgoLwesihlanu Olumnyama, isikhathi sesinqumo sifushane kakhulu, futhi isekhondi ngalinye libalulekile. Ngezansi, bona ukuthi inhlanganisela ye-AI ne-neuroscience ivumela ini.
Lungiselela ukuzizwisa komsebenzisi: Amabhrendi angaqinisekisa ukuthi abathengi banolwazi olungaguquki, olusheshayo, futhi olunembile, oluqondiswa izimiso zokuqonda ezithuthukisa ukusebenza kahle ekuphequluleni nasekuthengeni.
Ukuqinisa umthelela wokunikezwayo: Ngokuqonda ukuthi yiziphi izivuseleli ezibonakalayo nemilayezo edonsa ukunaka ngokuphumelelayo, amabhrendi angakwazi ukuhlanganisa imikhankaso ukuze ahluke esixukwini futhi aguqule ukunaka kube yisenzo.
Ukunciphisa ukushiywa kwenqola yokuthenga: Ngokusebenzisa i-neuroscience ukuhlonza izindawo zokungqubuzana kwengqondo kunqubo yokuthenga, amabhrendi angathuthukisa kakhulu amanani okuqeda ukuphuma.
Ikusasa leBlack Friday nge-neuroscience ne-AI.
Nakuba i-AI iyithuluzi elibalulekile lokwenza okunikezwayo kube ngokwakho kanye nezinqubo ezizenzakalelayo, i-neuroscience inikeza inzuzo ehlukile yokuncintisana njengesu lomkhiqizo ngokuchaza ukuthi ubuchopho busabela kanjani kulokhu kusebenzisana. NgoLwesihlanu Olumnyama, lapho isinqumo sokuthenga singasheshi nje kuphela kodwa futhi sivame ukuba nemizwa, kubalulekile ukuthi imikhiqizo iqondanise amasu abo nokuziphatha kokuqonda kwabathengi. Ngokusebenzisa i-neuroscience ukuze udale ukuxhumana okungokomzwelo futhi uthuthukise ulwazi lomsebenzisi, imikhiqizo ayikwazi nje ukukhulisa ukuthengisa kodwa futhi iqinise inkumbulo yomkhiqizo, iqinisekise ukuthi abathengi bayayikhumbula ngokuthenga esikhathini esizayo.
Njengoba imikhiqizo ilungiselela uLwesihlanu Olumnyama, inhlanganisela ye-AI ne-neuroscience inikeza indlela enamandla yokubamba nokugcina ukunaka kwabathengi ngesikhathi esifushane.
Imikhiqizo ekwazi ukuhlanganisa le mihlaba yomibili izolungela kangcono ukudala umuzwa wokuthenga ohehayo, ithuthukise ukuthengisa, futhi ikhulise ukugcinwa esikhathini esimaphakathi nesikhathi eside. Ngamafuphi, ukwazi ukuthi ungagqama kanjani futhi udale ukuxhumana okungokomzwelo okuyiqiniso kuzoba ukhiye wempumelelo.
