I-WhatsApp ayisekho isiteshi esikhethekile sokuxhumana komuntu siqu, yaba enye yamapulatifomu asetshenziswa kakhulu emakethe ukuthuthukisa nokuthuthukisa ukuxhumana namakhasimende. Njengoba idlula kuleli gagasi lokuthandwa, ukufakwa kwe-Generative AI kulolu hlelo lokuthumela imiyalezo sekuvele kubonakale kunamandla amakhulu okukhulisa ukusebenza kahle kwalobu budlelwano ngokuqukethwe okwenziwe ngokwezifiso nokucebile - uma nje inqubo yayo ihlelwe kahle futhi iklanyelwe ukuletha imbuyiselo enkulu ekutshalweni kwezimali.
I-Meta ibeka iziqondiso eziqinile zokusetshenziswa kwebhizinisi kwe-WhatsApp, okuphakamisa inselele yokugcina ukuxhumana okuqinile nokufanelekile. Imiyalezo noma imiyalezo eminingi engaphandle kwephrofayela yabasebenzisi ingabangela izinhlawulo. Kulesi simo, i-Generative AI ivelele njengomngani oqakathekile, enikeza ukuguquguquka kanye nokwenza kube ngokwakho ngokushintsha ngobuhlakani ulimi lwemikhankaso. Izilinganiso zibonisa ukuthi ama-chatbot asekelwe kulobu buchwepheshe angakhiqiza imali engenayo eyengeziwe engu-$16.6 billion ngo-2025, okungenzeka idlule u-$45 billion ngo-2030.
Ngokwenza imiyalezo ibe ngeyakho ngobuhlakani nokugwema izindlela ezijwayelekile, i-Generative AI inikela ekuxhumaneni okufanele kakhulu okuhlonipha isikhala somuntu siqu somsebenzisi. Lokhu kunciphisa ukwenqatshwa, kwandisa ukuzibandakanya, futhi kuthuthukisa ikhwalithi yedatha eqoqwe, kuqinisa idumela lomkhiqizo esiteshini.
Izinga lobunzima bokusebenzisa liyahlukahluka kuye ngobukhulu kanye nesakhiwo senkampani. Amabhizinisi amancane angabhekana nezithiyo zobuchwepheshe nezokusebenza, kuyilapho izinkampani ezinkulu zinamandla amakhulu okukhulisa kodwa zidinga ukuhlanganisa i-AI kusu le-omnichannel eliqinisekisa ukuguquguquka kohambo lwamakhasimende, kungakhathaliseki ukuthi isiteshi sinjani.
Akukho mingcele ekusetshenzisweni kwayo maqondana nosayizi noma ingxenye yebhizinisi. Kodwa-ke, kunezici ezintathu ezibalulekile okudingeka zicatshangelwe ukuze kuqinisekiswe ukuthi lokhu kukhetha, empeleni, kuyasebenza futhi kunenzuzo ukutshala imali kukho: inani lokuxhumana, ukuthi linenani elikhulu eliqinisekisa ukutshalwa kwezimali kulokhu kuzenzakalela; ukwakheka kwedatha yenkampani, okusekelwa amathuluzi okulinganisa afana nama-CRM ahlinzeka ngalezi zimpahla ngokwethembeka nangesikhathi sangempela; kanye nokuqonda kangcono uhambo lwakho lwamakhasimende, ukuqonda ukuthi i-Generative AI ingathuthukisa kuphi lolu phiko kanye nezinye izici ezifana nokusekelwa, ukufuna noma ukugcinwa kwamakhasimende.
Kubalulekile ukugcizelela ukuthi i-Generative AI ayisona isisombululo esilula. Ukusebenza kwayo kuncike ekuhleleni okuchazwe kahle, okuhlanganisa nokuhlela ubuntu kanye nokuqonda okujulile kwezikhathi ezibalulekile ohambweni lwamakhasimende. Ukuchaza ithoni yezwi lomkhiqizo nokulisebenzisa ku-WhatsApp nakho kubalulekile ukuze kulondolozwe ubunikazi obuhambisanayo kuzo zonke izindawo zokuthintana.
Chaza ithoni yezwi lomkhiqizo wakho bese ufaka lezi zinto ku-WhatsApp, uqinise ubuwena bebhizinisi lakho kukho konke ukuxhumana. Futhi, ukuze kuhlanganiswe ngempumelelo i-Generative AI kulesi siteshi, ukusekelwa ngumlingani okhethekile kuzothuthukisa ukuphepha nokusebenza kokusebenzisa lobu buchwepheshe ebudlelwaneni phakathi kwamaqembu.
Ubuhlakani bokwenziwa buyashintshashintsha, futhi lapho busetshenziswa kakhulu, ukufunda kwabo okuqhubekayo kuzoba kukhulu. Ngakho-ke, kumele buqashwe njalo, buhlanjululwe ngokusekelwe emathubeni atholakele, futhi bulungiswe ngokusekelwe kudatha yangempela eqoqwe ngamathuluzi okulinganisa njenge-CRM kanye ne-ERPs.
Ekugcineni, impumelelo ye-Generative AI ku-WhatsApp ayixhomekile nje kuphela ekuxhumaneni phakathi kwezinhlelo, kodwa futhi nasekuqhubekeni kwamasu. Ukutshala imali, ngokusekelwa ochwepheshe, ngendlela yokubuyela emuva okuhlakaniphile - ukusebenzisa ezinye iziteshi lapho umlayezo ungalethwanga - nokunikeza ukwesekwa kwabantu noma nini lapho kudingeka, yikho okuqinisekisa ukuthi ikhasimende lithola umlayezo ofanele, esiteshini esifanele, ngesikhathi esifanele.
