Ukutshala imali kumaphrojekthi we-ESG (ezemvelo, ezenhlalo, kanye nokuphatha) angeke futhi akumele kube yisu lokumaketha lokuthuthukisa isithombe senkampani noma "ukudlala kahle" ezinkundleni zokuxhumana. Ukuthandwa nokubukwa akuwushintshi umhlaba. Futhi azigcini idumela lapho kungabikho ukuhlangana phakathi kwenkulumo nokwenza. I-ESG yeqiniso idinga inhloso, inhloso, nokuzibophezela kwangempela kumthelela omuhle.
Kulula ukuwela esilingweni sokuqalisa umkhankaso wenkundla yezokuxhumana onezithombe ezinhle, izinkulumo ezikhuthazayo, nama-hashtag athandwayo. Kodwa kwenzekani lapho ukukhanya kufiphala noma kufika inhlekelele? I-ESG ayikwazi ukuba mayelana nokusebenza. Kufanele kube mayelana nokuvumelana. Akukhona ukuthi ubonakale unomthwalo wemfanelo, imayelana nokuba nesibopho noma kungekho muntu okubukayo.
Inkampani yokubonisana i-Sustainlytics isanda kuhlonza ukuthi u-50% wezinkampani ezinemigomo ye-ESG zintula ukuphatha kwangaphakathi okuhambisana nezibopho zazo zomphakathi, okwenza buthaka ukusebenza kahle kanye nombono walezi zenzo. Ngaphezu kwalokho, ngokocwaningo olwenziwa emhlabeni wonke olwenziwa yi-PwC, inethiwekhi yezinkampani zokucwaningwa kwamabhuku nezokubonisana, ama-78% wabatshalizimali bathi bangase bathengise amasheya ezinkampanini ezihilelekile ekuhlanzeni uhlaza, okuqinisa ukubaluleka kwemigomo ecacile nefundekayo.
Ukugeza i-ESG, lapho izinkampani zisebenzisa isifinyezo se-ESG njengethuluzi lokumaketha ngaphandle kokuthatha izinqubo ezibambekayo nezihlelekile, sekube yingozi enkulu ekuthembekeni kwe-ajenda esimeme. Uma inhlangano isakaza imikhankaso yezemvelo, yezenhlalo, noma yokuphatha kuphela ukuze "ibonakale inesibopho," ngaphandle kokwenza ngokuhambisana nangokucophelela, inikela ekwenziweni okulula kwesihloko futhi yehlise ukuzethemba komphakathi kanye nabatshalizimali. Lezi zenzo zobuhle, ezivame ukuhambisana neziqubulo ezingenalutho kanye nemibiko enodokotela, ziveza umbono wokungena ngentuba. Esikhundleni sokukhiqiza inani, imikhuba enjalo yenza buthaka isithunzi senkampani futhi, okubaluleke nakakhulu, inike amandla ukunyakaza kwe-ESG sekukonke. Umphakathi uyabona lapho kunokunqanyulwa kwenkulumo phakathi kwenkulumo neqiniso, futhi lokhu kungaholela ekudukeni, ekuphenyweni kokulawula, kanye nenkinga yesithunzi okunzima ukuyihlehlisa.
Umthelela omubi awukhawulelwe enkampanini ehlanganyela "ekugezeni." Lapho izinhlangano eziningi zisebenzisa le ndlela ekha phezulu, yonke imakethe ingcoliswa uhlobo lokugxeka okuhlangene. Abatshalizimali baba nokungabaza kakhulu, izinhlangano ezilawulayo ziqinisa izimfuneko, futhi abathengi badumala ngezithembiso zokusimama. Umphumela uba ukuthi izinkampani ezisebenza ngokuzimisela futhi ezitshala imali ezinguqukweni zesakhiwo zigcina sezihlanganiswe nalezo ezikhangisa kuphela. Lokhu kudideka kuthinta ukufinyelela kwezimali ezisimeme, kunciphisa ukusebenzelana nomphakathi, futhi kubambezele inqubekelaphambili ebalulekile. Ngamanye amazwi, ukugeza kwe-ESG akusebenzi nje kuphela, kuyibhuleki elifihliwe ekuqhubekeleni phambili.
Ngaphezu kwalokho, konke ukutshalwa kwezimali kwe-ESG kudingeka kuhlelwe ngokusekelwe ezingeni lokuvuthwa kwenkampani. Akusizi ukukopisha amamodeli enziwe kakade noma izindinganiso zokungenisa ezingahambisani neqiniso lebhizinisi. Sibone inqwaba ye-ESG "engekho eshalofini" emakethe. Okusebenzela inkampani yamazwe ngamazwe kungase kungabi namandla enkampanini ephakathi nendawo, njalonjalo.
Ngaphezu kwalokho, isabelomali esikhona kanye nesimo sangaphandle, njengesimo somnotho, ukuzinza kwezombusazwe, kanye nezidingo zokulawula, kufanele kucatshangelwe. I-ESG ayikho kubhamuza. Ikhona emhlabeni wangempela, nobunkimbinkimbi bayo, ubungozi, namathuba. Ngakho-ke, umuzwa wokuba ngokoqobo ubalulekile ohambweni lwe-ESG.
Imakethe ye-ESG ibhekane nezingqinamba ikakhulukazi ezivela e-United States. Lapho uDonald Trump ebuyela ehhovisi likamongameli ngoJanuwari 20, 2025, ngokushesha kwasayinwa umyalo wokuhoxisa i-US esivumelwaneni saseParis. Ngaphezu kwalokho, kube nokusheshisa ukuqedwa kwemithethonqubo yezemvelo, okuhlanganisa nokuncishiswa kwezikhungo, ukunciphisa ukuqapha kokukhishwa kwesisi esibamba ukushisa, ukushiywa kwamagama athi "isayensi yesimo sezulu" kumawebhusayithi asemthethweni, kanye nokugunyazwa kwamaphrojekthi kaphethiloli wezinsalela ezimbiwa phansi ezindaweni zomphakathi. Lokhu kuguqulwa komthetho kanye nesikhungo kungenise kulokho okubizwa ngokuthi "i-greenhushing," lapho izinkampani ziqhubeka nokutshalwa kwezimali okusimeme kodwa zigweme ukuzibiza ngokuthi yi-ESG noma "eluhlaza" ukuze kuncishiswe izingozi zezombusazwe kanye nemiphumela engemihle.
Emkhakheni wezomnotho, abaphathi bakaTrump basebenzise amanani entengo abanzi, okuthengiwe kwamanye amazwe ngaphansi kwamazinga aphakathi afika ku-15%, aphazamisa amaketanga okunikezwa kwempahla emhlabeni wonke, ukukhuphuka kwezindleko zokufakwayo, futhi kwadala ukungaqiniseki okusabalele. Le nkinga ewumphumela yadala ukuwohloka kwezimakethe zomhlaba ngo-Ephreli 2025, okwaba nomthelela ngqo ezinkampanini ezizinikele ekuhlanzeni ugesi kanye nokuguqula amaphrojekthi esimeme abe ukutshalwa kwezimali okuyingozi kakhulu.
Emkhakheni wezenhlalakahle nokubusa, lokho okubizwa ngokuthi i-S no-G ye-ESG, kube nezingqinamba ezinkulu. Izinhlelo ze-Federal Diversity, Equity, and Inclusion (DEI) ziye zaqedwa yimithetho yesigungu, futhi uMnyango Wezabasebenzi wenze isiphakamiso semithetho yokuvimbela izinhlelo zokuthatha umhlalaphansi ekucabangeleni izici ze-ESG njengezinga elijwayelekile noma elibonisa umthelela ohlukanisiwe wezezimali. Ukuhlanganiswa kwesimo sezombusazwe esinobutha, ukuvinjelwa kwemithetho, kanye nesimo somnotho esintengantengayo kunciphise ukulangazelela kwezinkampani kanye nabatshalizimali ngemizamo eqotho. Ngenkathi iYurophu nezingxenye ze-Asia zigcina ijubane loguquko olusimeme, i-US yenze buthaka indima yayo yobuholi bomhlaba wonke ku-ESG, ukuhlukana kwamazinga nokwenza imakethe yokusimama ibe nzima kakhulu futhi ihlukaniswe.
Ngakho-ke, ngaphambi kokuthumela, hlela. Ngaphambi kokuthembisa, qondanisa nesu. I-ESG eshintshayo ayiqali ngokumaketha, iqala ngokubusa. Inhloso, ukubeka izinto obala, kanye nezimiso zokuziphatha zingabambisene abangcono kakhulu bezinhlelo ze-ESG.
