Umbiko ophuma ku-HubSpot's Uhlu Lokugcina Lwezibalo Zokumaketha Nge-imeyili ka-2022 ubonisa ukuthi ukumaketha nge-imeyili kukhiqiza u-$42 kulo lonke idola elitshaliwe. Lokhu kumele i-ROI engu-4,200%, okufakazela ukuthi indlela yokusebenza ifaneleka kakhulu kunangaphambili.
Phakathi nokushaqeka kwezinkundla zokuxhumana nabagqugquzeli, izinkampani eziningi zithola kabusha amandla omkhankaso we-imeyili oklanywe kahle. Kodwa linjani leli thuluzi, elibonwa abanye njengeliphelelwe yisikhathi, livela kabusha futhi lizuza ukuhlobana kumasu okuthengisa edijithali? Impendulo ilele ekwenzeni komuntu siqu nasekusetshenzisweni kobuhlakani bokwenziwa.
Ngamathuluzi athuthukayo e-CRM nawe-automation, amabhrendi angakha imikhankaso eqondiswe kakhulu, athuthukise ulwazi lwamakhasimende futhi andise amazinga okuguqulwa. Lezi zinsiza zivumela izinkampani ukuthi zisebenzise idatha yabathengi ukuthumela imilayezo ngesikhathi esifanele, ngokuqukethwe okuhlobene kakhulu.
Ukwenza kube ngokwakho kuyisihluthulelo sempumelelo.
Ezweni eligcwele ledijithali, ukwenza kube ngokwakho kube ngumahluko oyinhloko wezinhlangano. Amathuluzi e-AI ayakwazi ukuhlaziya ukuziphatha komsebenzisi futhi athumele imilayezo efanelana nephrofayela ngayinye. Kusukela emugqeni wesihloko se-imeyili kuya kokuqukethwe nokunikezwayo, yonke into ingalungiswa ukuze ihehe futhi ikhiqize ukubandakanyeka.
Isibonelo, ngokubheka ukuziphatha kwekhasimende, okufana nokuthenga kwalo kwangaphambilini noma izithakazelo ezibonisiwe, isitolo sezingubo singathumela amaphromoshini akhethekile, okwandisa amathuba okuguqulwa. Lokhu kwenza kube ngokwakho akuthuthukisi imiphumela kuphela kodwa futhi kuqinisa ubudlelwano nabathengi.
Isikhathi esiphelele
Esinye isici esibalulekile empumelelweni yokuthengisa nge-imeyili isikhathi sokuthumela. Njengoba izigidi zama-imeyili zithunyelwa njalo ngeminithi, ukuthola isikhathi esifanele kungenza umehluko. Amathuluzi edijithali angakwazi ukuhlonza izikhathi lapho abamukeli kungenzeka kakhulu bavule futhi bahlanganyele nemilayezo.
Ngokuhlaziya ukuthi amakhasimende ngokuvamile avula nini ama-imeyili awo noma enza imisebenzi yokuthenga, imikhiqizo ingahlela imikhankaso yabo "isikhathi esikahle."
Okuqukethwe okuhlobene: isinqamuleli sokuhlanganyela
Ngaphezu kwesikhathi esihle, okuqukethwe kwe-imeyili kubaluleke kakhulu. Ulwazi oluwusizo, okunikezwayo okukhethekile, kanye nokuqukethwe okubandakanyayo kuthwebula nokugcina ukunaka kwabaphendulayo. Ukuhlukaniswa futhi kuvumela izinkampani ukuthi zenze amaphrojekthi ahlosiwe, anikeze ngqo lokho okufunwa yiqembu ngalinye lamakhasimende.
Ikusasa lokumaketha nge-imeyili
Iqiniso liwukuthi ukumaketha nge-imeyili kusekude kudala. Kanye nemakethe, iye yavela futhi, ngosizo lobuchwepheshe obusha, isibe yithuluzi elinamandla.
Ngendlela ehlelwe kahle egxile ezidingweni zabathengi, isu lizoqhubeka nokuba nesibopho sokugqamisa izinkampani endaweni yedijithali. I-phoenix isibuyile. Idinga nje ukuqeqeshwa ngendlela efanele.
