Kubalulekile empumelelweni yanoma yimuphi umthengisi noma umthengisi oku-inthanethi, ukwaneliseka kwamakhasimende kuthonywa yizici eziningana ezifana nekhwalithi yomkhiqizo, isethulo kuwebhusayithi noma indawo yokuthengisa, ukulethwa, isikhathi, phakathi kwezinye.
Ukuhlanganiswa kwazo zonke lezi zici kubalulekile ukuze uthole isipiliyoni esihle sokuthenga, kuyilapho ukwehluleka, ngisho nokubambezeleka okuncane ekulethweni kwempahla, kungabangela isipiliyoni esibi futhi kubangele ikhasimende ukuthi lingaphinde lithenge esitolo.
Ucwaningo lwamuva olwenziwe yi-Ovum Institute (inhlangano yokubonisana nokucwaninga yaseNgilandi) luthole ukuthi ama-82% abaphendulile bayayeka ukuthenga kumkhiqizo ngemva kokuba nesipiliyoni esisodwa esibi.
Kunezici eziningi ezimbi ezithinta ulwazi lomsebenzisi kwezentengiselwano ze-e. Phakathi kwezinye zezinto ezingajabulisi abathengi kakhulu ngesikhathi senqubo yokuthenga ku-inthanethi yilezi: amanani aphezulu, ukuthunyelwa okubizayo, amaphutha kanye nolwazi olubi lomsebenzisi kumawebhusayithi nezinhlelo zokusebenza, ukuntuleka kwezinketho zomkhiqizo, izindlela zokukhokha ezinqunyelwe, izikhathi zokulethwa ezinde kanye nezinketho zokulethwa ezinqunyelwe, njll.
Ezitolo eziku-inthanethi, esinye sezici ezibaluleke kakhulu yi-logistics, njengoba ukubambezeleka kanye namaphakheji alahlekile kudala isipiliyoni esibi sokuthenga kumakhasimende. Ngakho-ke, kusobala ukuthi i-logistics esebenza kahle kanye nokulethwa kwekhwalithi kubalulekile ekuthembekeni kwamakhasimende, futhi kuyinzuzo yokuncintisana engenakushaywa indiva.
Ukugcina isikhathi, isevisi enobungane, kanye nokuguquguquka yizinto ezintathu ezibalulekile zokuthutha okusebenzayo, njengoba abathengi abathenga ku-inthanethi bafuna ukuthola izimpahla zabo ngesikhathi (noma ngisho nangaphambi kwalokho, uma kungenzeka) futhi balindele isevisi eyenzelwe umuntu, kanye nezinketho zokulethwa nezinkokhelo eziguquguqukayo.
Imisebenzi yezokuthutha ithinta ngqo umbono womthengi ngesitolo lapho ebeke khona ama-oda akhe. Kodwa-ke, kubalulekile ukucabanga kusukela ekuqaleni kuze kube sekupheleni. Lokhu kungenxa yokuthi ukuba nengqalasizinda yokugcina impahla engcono kakhulu kanye nokulawula okuhle kwempahla, isibonelo, akuqinisekisi ukwaneliseka kwamakhasimende.
Ngakolunye uhlangothi, ukuba nohlelo oluhle lokunciphisa isikhathi sokulethwa kungaba yinzuzo enkulu. Phela, ukuba nemikhiqizo esandleni ngokushesha okukhulu kungenye yezifiso eziyinhloko zalabo abathenga ku-inthanethi - futhi bazimisele ngisho nokukhokha imali eyengeziwe ngayo.
Ngezansi kunezindlela eziyisithupha ezibalulekile zokusebenzela amakhasimende ezingasebenza njengereferensi yezinkampani ezisebenza ekuthengiseni online futhi ezifisa ukukhuthaza isevisi yamakhasimende ehlakaniphile nephumelelayo:
- Ukuqeqeshwa okuqhubekayo : ukuqeqeshwa okuvamile kwethimba ngamasu ozwela, ukuxazulula izinkinga, kanye nensizakalo yamakhasimende eyenzelwe wena, okuqinisa ubudlelwano obuseduze nabathengi be-e-commerce.
- Ukuxazulula izinkinga ngendlela ehlelekile : ukwamukela amasu okuhlonza izinkinga ezingaba khona ngaphambi kokuba zithinte ikhasimende.
- Ukuhlaziywa kohambo lwamakhasimende : ukuhlonza izindawo ezibuhlungu ohambweni lwamakhasimende ukuze kuqaliswe ukuthuthukiswa okuthile.
- Izinhlelo zesenzo ezenziwe ngokwezifiso : ukuthuthukisa izixazululo eziqondiwe zokuguqula okuhlangenwe nakho okubi, ukusebenza ekuthuthukiseni okuqhubekayo, nokwandisa ukugcinwa.
- Ukuqapha amamethrikhi : ukusebenzisa izinkomba ezifana ne-CSAT (Customer Satisfaction Score) kanye ne-NPS (Net Promoter Score) ukukala ukwaneliseka kanye nomthelela wezenzo ezithathiwe.
- Ukuxhumana kweziteshi eziningi : isevisi yamakhasimende ngocingo, ingxoxo, izinkundla zokuxhumana, kanye nama-portal edijithali, okuvumela amakhasimende ukuthi akhethe isiteshi esilungele kakhulu ukuxhumana kwawo.
Uma kuhlelwe kahle futhi kwenziwa kahle, ukuphathwa kwe-e-commerce okuphumelelayo kungasebenza njengethuluzi lokukhulisa amazinga okuguqulwa, kokubili maqondana nokwethembeka kwamakhasimende kanye nokuheha amakhasimende amasha. Ngaphezu kwalokho, kungenza izindleko zokuthumela ezishibhile kanye nezikhathi zokulethwa ezikhangayo kumthengi.
