I-Black Friday iyasondela, futhi lolu suku luhlala lulindelwe kakhulu ngabathengisi. Ngo-2024, umcimbi ukhiqize u-R$ 9.3 billion ku-e-commerce yaseBrazil, ngokusho kwedatha evela kwaNeotrust. Umbono ka-2025 unethemba nakakhulu, ngokukhula okulindelekile.
Kuyiqiniso ukuthi ukugxekwa okuningi kwaphakama ngenxa yokuthi amabhrendi athembisa izaphulelo ezincane noma avele ahluleka ukugcina izinga lesevisi elalithenjisiwe ngemva koLwesihlanu Olumnyama, okudale ukukhungatheka. Ngakolunye uhlangothi, kulabo abenza izinto obala, abaletha inani langempela, futhi bazihlukanise ngokusebenzisa isevisi yamakhasimende, usuku luba isango langempela kumakhasimende amasha, okukhiqiza ukwethembeka unyaka wonke.
Imfihlo akukona ukubuka i-Black Friday njengesiphetho ngokwayo, kodwa njengesiqalo sohambo olunganwebeka esikhathini eside. Amabhrendi asebenzisa lo mcabango akha ubudlelwano obuhlala njalo, ngisho nasendaweni enokuncintisana. Futhi imfihlo enkulu idatha.
Konke ukuthenga okwenziwa ngo-Black Friday kuyithuba lokuqonda okuthandwayo nokuziphatha, imvamisa yokusetshenziswa, kanye nevelu ye-oda elimaphakathi. Isibonelo, uma ikhasimende lithenge i-smartphone, kunengqondo ukuthi ukunikezwa okulandelayo kuzoba insiza ehambisanayo noma uhlelo lwesevisi.
Ngaphezu kokuthengisa nje ngokuthengisa, ukuhlakanipha kwedatha kusivumela ukuba sakhe uhambo lomuntu siqu, sithumele izincomo ezifanele ngesikhathi esifanele, ngesiteshi esisithandayo, nokusebenzisa ulimi olufanele. Ngokusebenzisa izinkundla zokuxhumana, singenza lokhu kucabanga ngokuzenzakalelayo, sidale izindlela zobudlelwano eziqondene nawe. Lokhu kwenza kube nokwenzeka ukuguqula "ikhasimende langoLwesihlanu Olumnyama" libe yikhasimende elizizwa liqashelwa futhi likhunjulwa ngaso sonke isikhathi, ngokunikezwa okuhambisana nomxholo nokomuntu siqu - hhayi amathuba ajwayelekile.
Ngalo mqondo, kuyadingeka ukunaka ngokukhethekile isiteshi sokuxhumana. Imfihlo iwukuhlela iziteshi ngendlela edidiyelwe, ukugwema imilayezo eyeqisayo nokubeka phambili ukuhlobana nokuthandwa yiklayenti ngalinye. Ama-imeyili anikeza amathuba amahle okunikezwayo komuntu siqu kanye nokuqukethwe okucebile, kuyilapho i-SMS ne-RCS ilungele imilayezo esheshayo, eqondile enenani elivulekile eliphezulu. I-WhatsApp idala ukusondela, okuvumela kokubili ukuxhumana kokuphromotha nokusekelwa kwangemva kokuthengisa, ngaphezu kwezaziso zohlelo lokusebenza , ezisebenza kahle ezinhlelweni zokusebenza, ikakhulukazi ngezibangeli zesikhathi sangempela.
Esimeni lapho abathengi befuna okungaphezu nje kwentengo, ukuhlanganisa iziteshi namasu asebenzayo kungenza umehluko. Phakathi kwalawa masu ukudalwa kokuqukethwe kwezemfundo, okufana nokokufundisa, ama-webinars, ama-e-books, nemihlahlandlela esebenzayo, esiza amakhasimende asebenzise umkhiqizo kangcono noma enze izinqumo ezihlakaniphile.
Ukudala okuhlangenwe nakho komphakathi namaqembu akhethekile, izinkundla, noma amakilabhu okwethembeka axhumanisa amakhasimende kukhuthaza umuzwa obaluleke kakhulu wokuba uthile - njengoba kwenza amasevisi angeziwe afana nokubonisana okusheshayo, isevisi yamakhasimende yomuntu siqu, noma izinhlelo zokwethembeka. Konke lokhu kudala ukuqashelwa kwebhrendi okukhulu kakhulu phakathi kwabathengi, okudala umbono wezinzuzo ezikhethekile zalabo abathenga ngo-Black Friday, njengokufinyelela ngaphambi kwesikhathi kumaqoqo amasha noma iminikelo ye-VIP.
Kodwa-ke, amanye amaphuzu abalulekile futhi kufanele acatshangelwe - phakathi kwawo, ukubeka izinto obala, ukugwema ukuthembisa lokho okungeke kuhanjiswe. I-Agility ingesinye isici esibalulekile, ukugcina ikhasimende lazi mayelana nokulethwa, ukusekela, nanoma yiziphi izinkinga. Ngokufanayo, ukwenza kube ngokwakho kuvumela ukudalwa kokunikezwayo nokuxhumana okusekelwe emlandweni nokuthandwayo, okukhuthaza umuzwa wokusondelana.
Kubalulekile ukukhumbula ukuthi ukwethembeka kwekhasimende akwenzeki ngokuzenzakalelayo; yakhiwa nsuku zonke ngokuhlangenwe nakho okungaguquki. Uma umkhiqizo uletha ngaphezu kwalokho obekulindelwe, kudala isibopho somzwelo. Ikhasimende liyayeka ukubona inkampani njengomphakeli womkhiqizo nje bese liqala ukuyibona njengozakwethu - umuntu oqonda izidingo zabo futhi oletha inani eliqhubekayo. Yilokhu okugcina ukwethembeka esikhathini eside futhi kudala inzuzo unyaka wonke.
