Ucingo lwakho luyakhala, kodwa umuntu okushayelayo akaziwa. Uzophendula? Abaningi ngokuqinisekile bazoyishaya indiva leyo nombolo, noma ngoba abazi ukuthi ubani okushayelayo, ngoba bacabanga ukuthi yinkampani ezama ukuthengisa into abangenandaba nayo, noma ngenxa yokuhlangenwe nakho okweqile nokubi abaye baba nakho nezinye izikhungo.
Ngeshwa, ukuxhumana okungekuhle phakathi kwala mabhizinisi nomphakathi kusadlangile ezweni, okungonakalisi nje idumela lawo emakethe kuphela kodwa futhi kuvimbela ikhono lawo lokufinyelela amazinga aphezulu okuguqulwa kokuthengisa nokugcina amakhasimende anelisekile. Abathengi abafani bonke, futhi ukuze bathembeke futhi baneliseke ngomkhiqizo wakho, akudingeki nje kuphela ukuba nemikhiqizo nezinsizakalo ezisezingeni eliphezulu kodwa futhi ukwazi ukuxhumana nomuntu ngamunye wabo ngendlela yomuntu siqu neyokuqiniseka.
Ngokusho kocwaningo lwe-PwC, abantu abangu-80% babheka isivinini, ukulula, kanye nensizakalo ewusizo njengezinto ezibaluleke kakhulu ukuze uthole ulwazi oluhle lapho uxhumana nemikhiqizo. Kodwa-ke, empeleni, izinkampani eziningi zibhekene nezithiyo ekufinyeleleni lo mphumela, ikakhulukazi ngenxa yesizathu esivame kakhulu: ukuntuleka kweziqu zesisekelo sabo sokuxhumana.
Kolunye ucwaningo olwenziwe yi-Opinion Box, njengobufakazi balokhu, abantu abangu-78% bathola imiyalezo evela kumikhiqizo abangakhumbuli ukuthi bathumela kuyo inombolo yabo ye-WhatsApp. Ukuba nohlu lokuxhumana oluphelelwe yisikhathi kuletha imiphumela emibi ezinkampanini, ezigcina zichitha imali eningi zithumela imiyalezo kubasebenzisi okungenzeka ukuthi bashintshe imininingwane yabo yokuxhumana futhi, ngokuvamile, abangenasithakazelo emikhiqizweni noma ezinsizakalweni zabo.
Ngaphandle kokutshalwa kwezimali ngaphandle kwembuyiselo, izinhlangano nazo zisengozini yokuvinjelwa ezinkundleni zokuxhumana ezithile uma zingayinaki imithetho yazo futhi zehluleka ukuhambisana nezidingo ezibekwe yizinhlangano ezilawulayo. Ngaphandle kokuhlanzwa okufanele kanye nokufaneleka kwale database, izinkampani ngeke ziphumelele ekuxhumaneni namakhasimende azo.
Njengoba leso sihibe sinqotshiwe, kuvela inselele yesibili: ukuthi ungaxhumana kuphi futhi kanjani nomthengi wakho. Abanye bangase bakhethe ukuxhumana nge-WhatsApp. Abanye bangaphendula kangcono nge-imeyili noma ngisho nangocingo. Ngamunye uzoba nesiteshi sakhe asithandayo lapho ezizwa ekhululekile khona ukuxhumana nemikhiqizo yakhe, futhi kungumthwalo wemfanelo wemikhiqizo ukwenza ukuhlaziywa kwephrofayili ukuze kutholakale lezi zindlela ezikhethwayo kumsebenzisi ngamunye wabo.
Umthengi ngamunye uhlukile, futhi ukuze axhumane nawo wonke umuntu ngekhwalithi efanayo kanye nokuzethemba, kubalulekile, ngaphezu kokutshala imali kumathuluzi okuhlanza uhlu lwakho loxhumana nabo, ukuthuthukisa isu lokuxhumana leziteshi eziningi nekhasimende lakho, ukuhlanganisa iziteshi ezahlukene zemiyalezo ukuze umuntu ngamunye akwazi ukukhetha ukuthi iyiphi ayithandayo ukusebenzisa ukuxhumana nomkhiqizo wakho.
Okuqukethwe komlayezo kungenye into ebalulekile ekugxilweni kuyo ukuze uphumelele; phela, akusizi ngalutho ukuxhumana nomuntu ofanele uma ukuxhumana kungaphezu kwamandla noma kungaguquguquki. Usebenzisa izinkampani zokuqoqa izikweletu njengesibonelo, esikhundleni sokuhlala ucela umthengi ukuthi akhokhe isikweletu, khetha ukugqamisa izinzuzo azozithola ngokukhokha isikweletu, njengokuhlanzwa kwegama lakhe, ukuba ngcono ngokwezimali, noma ukukwazi ukufaka isicelo sekhadi lesikweletu elisha. Indlela enhle kakhulu ezoba nemiphumela engcono kakhulu.
Nakuba ukutshala imali kuleli qhinga lokuxhumana kudinga izindleko ezithile ngokungenakugwenywa, le mali izoletha izinzuzo ezinkulu hhayi nje kuphela ngokwenzuzo, kodwa futhi nasekusebenzeni kahle okukhulu, kuncike kumathuluzi afanele okuxhumana nabantu abafanele; nokwenza ubudlelwano bomthengi nomkhiqizo wakho bube ngcono kakhulu futhi bukhumbuleke kakhudlwana.
Uma inkampani ngayinye yenza indima yayo kulokhu, yonke indlela yokuxhumana izothuthukiswa, futhi igcwalise umthwalo wemfanelo womphakathi hhayi nje kuphela wokuhlosela inzuzo, kodwa futhi nokuhlangabezana nezidingo zabathengi, okudala ubudlelwano obuhle, obuqondene nomuntu siqu nobukhumbuleka obuheha futhi bugcine abantu abaningi ngokwengeziwe.
