Imakethe ye-e-commerce eBrazil iyadlondlobala, iqhutshwa ngabathengi abaxhumeka ngokwandayo abanekhono lokuthenga ngeselula. Ngokwedatha evela ku-Brazilian Electronic Commerce Association (ABComm), imali engenayo yengxenye ifinyelele ku-R185.7 billion ngo-2023; isibikezelo sika-2025 siyizigidigidi ezingama-R224.7. Esimweni esinjalo esincintisanayo, ukutshala imali kuzinhlelo zokusebenza zeselula iqhinga elingahlukanisa izinkampani, linikeze amakhasimende ukunethezeka nokuzizwisa komuntu siqu. Nokho, ukudala, ukuqalisa, nokuphatha uhlelo lokusebenza olusebenzayo kudinga ukuhlela nezinqumo ezibalulekile.
Ukuthuthukiswa: izinketho ezitholakalayo
- Ngaphakathi (iqembu langaphakathi): Le modeli idinga ukuqasha noma ukunakekela ithimba elizinikele ngaphakathi kwenkampani, elinonjiniyela abanolwazi nobuholi obuqeqeshiwe bezobuchwepheshe, njenge-CTO. Inzuzo iwukulawula ngokugcwele iphrojekthi, kanye nokuhlanganiswa nesiko lenkampani. Nokho, izindleko ziphezulu, futhi inkimbinkimbi yokuphatha abantu nobuchwepheshe ibalulekile.
- Ukukhipha: Izinkampani zingakhetha ukuqasha ama-ejensi akhethekile noma ama-freelancers ukudala uhlelo lokusebenza. Le ndlela ilungele amaphrojekthi aphuma kanye futhi inikeza ukushesha nobungcweti bangaphandle. Nokho, kubalulekile ukukhetha ozakwethu abathembekile futhi uvikele inkontileka ehlanganisa ukusekela okuqhubekayo, njengoba ukunakekela nokuthuthukisa kungase kubize uma umthengisi wangempela engasafinyeleli okulindelekile.
- Izixazululo ze-SaaS ezivaliwe: Kumabhizinisi anesabelomali, amapulatifomu angekho eshalofini anikeza enye indlela esheshayo nethengekayo. Lezi zixazululo zivumela ukwenziwa ngokwezifiso imibala, izibhengezo, nemikhiqizo, kodwa zikhawulele ukuguquguquka kokusebenza, okuholela ezinhlelweni zokusebenza ezimisiwe okungenzeka zingahlangabezani ngokugcwele nezidingo zenkampani.
- Izixazululo ze-SaaS ezenziwe ngokwezifiso: Le nketho ihlanganisa ukushesha nokwenza kube ngokwakho. Ezinye izinkundla zinikeza izinhlelo zokusebenza ezingenziwa ngendlela oyifisayo, okuvumela ukulungiswa kwezobuchwepheshe kanye nokubandakanyeka kwabahlinzeki abahlukahlukene, ukwandisa ukuncintisana nokunciphisa izindleko. Kuyindlela esebenzayo yalabo abafuna ukulingana phakathi kokuguquguquka nokusebenza.
Ukwethulwa: Ukuhlelela Impumelelo Yemakethe
Ngaphambi kokwenza uhlelo lokusebenza lutholakale emphakathini, kubalulekile ukwenza ukuhlola okuqinile ukuze kuhlonzwe amaphutha nokuqinisekisa ukuthi lusebenza kahle kuwo wonke amadivayisi namasistimu okusebenza. Ukuqinisekisa izici ezifana nokuzulazula okunembile kanye nokucaca kwemititilizo nakho kubalulekile ekunikezeni umuzwa owanelisayo. Ngaphezu kwalokho, ukwethulwa kufanele kuhambisane nemikhankaso yokumaketha yedijithali ephumelelayo, okuhlanganisa izikhangiso ezikuzikhangiso ze-Google, inkundla yezokuxhumana, nezinto zokuphromotha ukukhuthaza ukulandwa kwezinhlelo zokusebenza ikhasi lokubikezela kuwebhusayithi yenkampani yakho kungaba isu elihle lokugqamisa uhlelo lokusebenza, izici zalo, kanye nezinzuzo elizinikezayo. Ukuze ukhuphule ukusebenzelana, kuwumqondo omuhle futhi ukunikeza izikhuthazo ezikhethekile, njengamakhuphoni esaphulelo, imbuyiselo yemali , namaphromoshini akhethekile. Lawa maqhinga akhuthaza ukusetshenziswa okuqhubekayo kwenkundla, okusiza ukugcina abasebenzisi abasebenzayo.
Ukuxhumana kokwenziwe, okufana nama-imeyili izaziso lokusebenza , nemilayezo ephakathi nohlelo, nakho kudlala indima ebalulekile kule nqubo. Kufanele acace futhi abe nomgomo, aqinise ukuzethemba kwekhasimende lapho elandelela ama-oda, ethungatha ukulethwa, noma afinyelela amaphromoshini, aqinisekisa ukuzizwisa komuntu siqu nokusebenza kahle.
Ukuqapha: ukuqapha okuqhubekayo nokuziphendukela kwemvelo
Ukuqapha okuqhubekayo kubalulekile ukuze kuqinisekiswe impumelelo yesikhathi eside. Amamethrikhi okuqapha njengenombolo yokulandwa , abasebenzisi abasebenzayo (nsuku zonke, iviki ngalinye, nanyanga zonke), amanani okuguqulwa nokugcinwa, kanye nenani le-oda elimaphakathi (AOV) libalulekile ukuze uqonde ukusebenza kohlelo lwakho lokusebenza. Le datha isiza ukuhlonza amathuba okwenza ngcono futhi iqondise uhlelo lokusebenza nokulindelwe yikhasimende kanye nezidingo. Ukuze uhlaziye lawa mamethrikhi, izinkundla ezifana ne-Google Analytics ne-Firebase zingamathuluzi abalulekile, njengoba zinikeza imininingwane enemininingwane ngokuziphatha komsebenzisi. Ngale datha, izinkampani zingasebenzisa izibuyekezo nezici ezintsha. Ukugcinwa komsebenzisi kungaphromothwa ngezaziso eziqondene nawe kanye nezici ezikhethekile, njengokwenza amashejuli aqondene nawe.
Ukuthuthukisa, ukwethula, nokuphatha uhlelo lokusebenza lwe-e-commerce kuyinqubo yamasu ehlanganisa ukuhlela kobuchwepheshe, ukuqaliswa kokumaketha, nokuqapha okuqhubekayo. Izinkampani ezitshala imali ezinhlelweni zokusebenza ezakheke kahle zinganikeza ulwazi olunzulu ngomsebenzisi futhi zikhulise ukwethembeka, ngaleyo ndlela zivelele emakethe yokuncintisana. Ngezinsiza ezifanele nezinqubo, uhwebo lweselula luba yithuluzi elinamandla lokuthuthukisa ibhizinisi.
