Ngokuvamile, ukumaketha kwangaphakathi, okwaziwa nangokuthi i-endomarketing, isethi yezenzo ezidalwe ukuthuthukisa indawo yokusebenza. Ezweni lapho ukuxhumana kubaluleke kakhulu, le ndlela izuza ukubaluleka okukhulu; ngaphezu kwesu, kuwucingo lokudala ulwazi lwangaphakathi olubonisa ifilosofi yenkampani, nemiphumela emihle kakhulu.
Kuyiqiniso ukuthi imikhankaso yalolu hlobo ibalulekile ekudaleni indawo enhle yokusebenza, ukukhuthaza abasebenzi, ukuqinisa ukuxhumana nesiko lenhlangano, kanye nokwenza ngcono ukusebenza kwenkampani kukonke. Lo mthelela omuhle wenzeka ngenxa yezizathu eziningi, kodwa ngizogqamisa ezimbili engizibheka njengezibaluleke kakhulu: ukulungisa izinkinga nokuthuthukisa indawo yokusebenza.
- Ukuxazulula izinkinga - ukumaketha kwangaphakathi kungasetshenziselwa ukuhlonza nokulungisa izinkinga ngokuxhumana, ukwehlisa abantu, ukukhiqiza okuphansi, nanoma iyiphi enye into enomthelela omubi endaweni yokusebenza.
- Ukuthuthukisa indawo yokusebenza - izinkampani zifuna ukwenza izenzo ukuze zenze indawo enhle, esebenzisanayo, nebandakanyayo. Lokhu kungase kuhlanganise imizamo yokuthuthukisa ukuxhumana kwangaphakathi, ukukhuthaza imicimbi yokwakha iqembu, ukunikeza izinzuzo nezinhlelo zempilo, phakathi kokunye.
Noma yiziphi kulezi zimo, uma zixazululiwe, ziholela ekuthuthukisweni okubalulekile kwangaphakathi okubonisa ngokwemvelo ukusebenza nenjabulo yelungu ngalinye leqembu. Ngaphezu kwalokho, indlela yokusebenza ibuye isebenze kahle kakhulu ekwenzeni izenzo ezithile ezifana nalezi:
- Kwethulwa imikhiqizo noma amasevisi ngaphakathi;
- izinguquko ezibalulekile zenhlangano;
- Imikhankaso yokuzibandakanya yezinhloso ezithile zebhizinisi.
Nokho, kunezimo lapho isenzo singasebenzi, okuvame ukwenzeka lapho izinyathelo ezibalulekile, ezingenakunakwa, zingalandelwa:
- Ukuntuleka kokuxilongwa okufanele;
- Ukungazibandakanyi kwabaphathi abakhulu;
- Ukuxhumana okungasebenzi;
- Ukungavumelani nezidingo zeqembu;
- Ukuntuleka kokuhlola kanye nempendulo;
- Ukugxila ngokweqile emiklomelweni yezezimali;
- Unganaki isiko lenhlangano;
- Ukuntuleka kokusimama;
- Ukungakhuthazi ukubamba iqhaza kwabasebenzi;
- Ukungatshali imali ekuqeqesheni nasekuthuthukisweni.
Zonke lezi zinto zidinga ukucatshangelwa ekukhangiseni kwangaphakathi; awukwazi ukweqa noma iyiphi yazo futhi ulindele imiphumela emihle. Uma lezi zinyathelo sezicatshangelwe, izinkampani zabo bonke osayizi nemikhakha zingasebenzisa lawa masu.
Kunomkhuba okhulayo wokukhuthaza lolu hlobo lwesenzo phakathi kwezinkampani eziphakathi nendawo nezinkulu, ezinezinsiza kanye nesakhiwo sokuqalisa izinhlelo eziqinile. Kodwa-ke, amabhizinisi amancane aqala ukubona izinzuzo zalolu hlobo lwesu, esebenzisa amathuluzi afinyeleleka kakhulu futhi adala ukuqinisa ukuxhumana nabasebenzi babo.
Kungakhathaliseki ubukhulu noma umkhakha, isisekelo siyefana: ukwazisa, ukuzibandakanya, nokugqugquzela amaqembu ukuze akhe indawo yokusebenza evumelanayo nekhiqizayo, ebonakala ngokuqondile ekukhuleni nasekuphumeleleni kwenkampani.
