Today, only 30% of companies manage to complete a decade of operation in Brazil, according to information from Sebrae. On the other hand, Love Gifts celebrates this significant achievement with a trajectory marked by growth and consolidation in the franchise market for creative gifts and decorations. Founded in 2014 by Fábio Farias, the brand began as a store in Campina Grande, Paraíba, and currently has more than 80 units throughout the country, establishing itself as a benchmark in its sector.
Love Gifts was created with the mission of offering a unique shopping experience, with original and creative products. "In the first few months of operation, I realized there was an opportunity to expand the business and reach more entrepreneurs. So, in 2016, we decided to start franchising," comments Farias, CEO and founder of the network.
Love Gifts' success is driven by its ability to innovate and adapt to market demands. Farias emphasizes that the company has always remained attentive to transformations and trends, which has been fundamental in facing challenges and growing over the last ten years. "The secret to remaining in the industry for a decade is continuous innovation. We are always vigilant to changes and consumer needs," says the businessman.
As part of its expansion plan, Love Gifts intends to increase its presence in new regions of the country. "We are ready to continue growing, but always maintaining an innovative spirit and staying close to our franchisees. They are the ones who carry the essence of Love Gifts to every corner of Brazil," emphasizes Farias.
“We are in constant contact with our franchisees, closely following their journeys. In these 10 years, we have witnessed entrepreneurs who, with their franchises, fought for and realized their dreams. This is what motivates me, what drives me to always want more. As our slogan says, 'Let happiness become routine ,' that is our purpose,” says Fábio Farias.
