Bebeto Pirró , advertising director of UOL, the largest Brazilian company for content, technology and digital services, is competing for the 2024 Caboré Award media professional category . To vote, simply access the link.
Leading a team of 90 advertising professionals at UOL, Bebeto coordinated the commercialization of hundreds of content projects, from the traditional CarnaUOL to coverage of major music festivals and the Paris Olympic Games . The team also established strategic partnerships in events such as the Lide Brazil Conference and the Arraiá Estrelado , in addition to forging successful partnerships with Pluto TV and Microsoft .
Always innovating in content distribution, he launched packages such as Ampli 360 , which expanded the presence of brands on UOL's social networks, and Blast XPerience , in partnership with NEOOH . He also played a central role in the editorial and commercial conception of TOCA , UOL's new music platform.
Holding degrees in Business Administration from FAAP and in Advertising and Marketing from Faculdade Belas Artes, the executive has 20 years of experience in the market and has been with UOL for 14 years.
“ The nomination for the 2024 Caboré Award is a source of great pride. I dedicate this recognition to the entire UOL team, which works tirelessly to deliver relevant and high-quality content and services. Our differential is the combination of credibility and innovation, which guarantees not only the relevance of the content and disruptive projects, but also consistent results for our partners ,” comments Bebeto.
The Caboré Award is the main distinction in the communication, marketing, and media industry in Brazil, often called the 'Oscar' of the Brazilian advertising market. The award annually recognizes the most outstanding professionals, agencies, and companies that contribute to the advancement of advertising in the country.
The winners in the 14 categories are chosen by subscribers of the newspaper Meio & Mensagem , which promotes the event. Online voting, audited by PwC, will be open until November 28th . The awards ceremony will take place on December 4th, World Advertising Day, at Espaço Monte Líbano in São Paulo, and will be attended by important leaders in the communications industry.
