E-ubucuruzi bwateye imbere cyane muri Berezile, bitewe nubwiyongere mu gukoresha porogaramu zigendanwa nkuburyo bwibanze bwo gukoresha. Raporo y’ibiteganijwe ku baguzi 2024 yakozwe na Appdome, 84.5% by’Abanyaburezili bagura ibicuruzwa binyuze muri porogaramu, barenga ikigereranyo cy’isi ku kigero cya 53%. Uku kwemerwa kwerekana imikorere nuburyo bwiza bwuru rubuga. Kwiyongera kw'imikoreshereze ya porogaramu ntabwo ari uguhindura imyitwarire mu gukoresha gusa ahubwo ni amahirwe ku masosiyete yo kwigaragaza ku isoko rigenda rihiganwa. Muri iki gihe, Ubwenge bwa Artificial Intelligence (AI) hamwe nisesengura ryamakuru bigaragara nkibikoresho byingirakamaro mu gushiraho uburambe bwihariye, kunoza imikorere, no gushimangira umubano wabakiriya.
Ubwihindurize bwa e-ubucuruzi binyuze muri porogaramu.
Mu myaka yashize, porogaramu zabaye imwe mu nzira nyamukuru yo kugurisha kumurongo. Usibye koroshya urugendo rwo kugura, batanga imikoranire itaziguye kandi yihariye hagati yibirango n'abaguzi. Ariko, ntabwo ibigo byose bishoboye gukoresha ubushobozi bwibi bikoresho. Abacuruzi benshi baracyashyira ahagaragara verisiyo ikora gusa nka kataloge ya digitale, idafite ibimenyetso bitera inkunga yo gukomeza. Kugirango ugaragare, porogaramu igomba gutanga ibirenze ibyingenzi. Abacuruzi benshi bashora imari mubikorwa byongera agaciro kagaragara kubakoresha, nka serivisi zimari yashizwemo. Ibi bice birimo kugisha inyemezabuguzi, kwishyura fagitire, gahunda zubudahemuka, hamwe na serivisi zabakiriya bahujwe, gushiraho ingingo nyinshi zo guhura nabakiriya no gushishikariza gukoresha inshuro nyinshi.
Kwishyira ukizana no kwamamaza ibicuruzwa
Guhindura ubunararibonye bwabakoresha nimwe mubintu nyamukuru bitangwa na porogaramu. Binyuze muri AI hamwe nisesengura ryamakuru, birashoboka gushushanya yabakoresha no gukora ubukangurambaga bujyanye nibyifuzo byabo. Porogaramu zatsinze cyane zikoresha inyandiko nkamateka yubuguzi, ahantu, nigihe cyo gukoresha kugirango utange ibyifuzo byukuri nibirimo bijyanye. Ikigeretse kuri ibyo, gusunika bituma abaguzi bahura nibitekerezo byihariye kandi bigezweho kubicuruzwa byinyungu. Izi ngamba ntabwo zongerera igihe cyo gukoresha gusa ariko kandi zizamura impuzandengo yimikorere.
Kwamamaza ibicuruzwa ni iyindi nzira itwarwa na porogaramu zigendanwa. Ukoresheje amakuru nkumukoresha aho ageze nuburyo akoresha, ibirango birashobora gutanga geo-yerekanwe kandi igamije kuzamurwa mu ntera, byongera amahirwe yo guhinduka. Icyakora, ni ngombwa ko ubu buryo bwubahiriza ubuzima bwite bw’abaguzi, ukurikije amabwiriza y’amategeko rusange yo kurinda amakuru (LGPD) muri Berezile.
Ikoreshwa ni ikindi kintu gikomeye. Imigaragarire yimbere, ibihe byo gupakira byihuse, hamwe nuburyo bworoshye bwo kugenzura bihabwa agaciro nabakoresha. Byongeye kandi, ibintu nkibisobanuro byamakuru hagati yibikoresho hamwe nububiko bwizewe bwamakuru yishyuwe bituma uburambe bworoha kandi bworoshye. Porogaramu zorohereza ibicuruzwa no gutanga inkunga ihuriweho nayo igaragara ku isoko.
Ingamba za Omnichannel
Porogaramu igira uruhare runini muguhuza zose . Bemerera abaguzi gutangira kugura igikoresho kimwe bakacyuzuza kurindi, kimwe no guhuza gahunda zubudahemuka zihuza uburambe bwumubiri na digitale. Uku kwishyira hamwe gutuma inzibacyuho igenda neza hagati yimikorere itandukanye, gushimangira umubano wabaguzi nikirango. Batanga kandi inyandiko zingirakamaro zimyitwarire yabakoresha, nkuburyo bwo gushakisha, ibihe byo gusezerana gukomeye, hamwe ningingo zo guterana amagambo murugendo rwo kugura. Aya makuru ni ngombwa mugukomeza kunoza uburambe bwabakiriya no guhindura ingamba zo kwamamaza.
Inzira z'ejo hazaza: AI no kwishora mu mibereho
Chatbots hamwe nabafasha basanzwe bagenda barushaho kuba indashyikirwa, batanga ibisubizo bisanzwe nibisanzwe, kimwe no kwiga guhoraho bishingiye kumikoranire. Gusezerana kwabaturage, binyuze mubisubirwamo, ihuriro, nibirimo byakozwe nabakoresha, birema abaturage hafi yibirango, bishimangira ubudahemuka bwabakiriya. Porogaramu zigendanwa zifite ubushobozi bwo guhindura uburyo ibigo bihuza nabakiriya babo, ariko gutsinda biterwa nuburyo bufatika kandi busobanutse. Ni ngombwa gushyira imbere imikoreshereze, umutekano, n'ubworoherane, mugihe utanga no kwimenyekanisha no guhuza neza nizindi nzira zitumanaho no kugurisha.
Porogaramu irashobora kwerekana ubwihindurize bugaragara muburyo ibigo bikorana nabaguzi, ariko iyo bikozwe neza kandi bifite intego isobanutse. Gushora muri porogaramu bigomba kuba ingamba kandi ukareba urugendo rwose rwabakoresha. Mugihe abaguzi benshi bafata terefone nkuburyo bwabo bwibanze bwo kugera kuri enterineti, porogaramu zizakomeza kuba umuyoboro ujyanye no kugurisha no kwamamaza. Ibigo bishoboye guteza imbere porogaramu zorohereza ubuzima bwabakoresha byoroshye, nta biranga birenze urugero cyangwa itumanaho ryinjira, bikunda kubaka umubano urambye nabakiriya babo.
