Ubwenge bwa artificiel bumaze kugira ingaruka kuri e-ubucuruzi mubyiciro byose, uhereye kuburyo ibicuruzwa bitangwa kugeza uburyo abakiriya bavumbura, bagereranya, kandi bahitamo icyo kugura. Amahuriro nka Nuvemshop, yashoye miliyoni zisaga 50 z'amadorali mu bisubizo bya AI bitarenze 2025, agenda arushaho guhanga udushya muri ubwo buhanga kuri ba rwiyemezamirimo. Nk’uko byatangajwe na Ecommerce na Prática , umuyobozi ku isi hose mu burezi bwa e-ubucuruzi, iki kintu cyerekana ibihe bishya by'amahirwe ku bashaka guhanga udushya no kwagura ibikorwa byabo neza.
Ati: "Turi mu mpinduramatwara nini nk'intangiriro ya interineti. Ubwenge bw'ubukorikori ntabwo ari inzira irengana; ni igikoresho gisobanura uburyo abantu barya, bashakisha, kandi bakorana n'ibirango. Nk'uko bivugwa, nk'uko ubushakashatsi bwakozwe na Sellers Commerce bubitangaza, amasosiyete akoresha ingamba zishingiye kuri AI yiyandikisha hagati ya 10% na 12% yiyongera. Abazi gushyira mu bikorwa ingamba bazashyira ahagaragara.
Reba inzira eshanu zifatika zo gukoresha AI kugirango uteze imbere ubucuruzi bwawe bwa e-bucuruzi:
- Hindura imitwe y'ibicuruzwa n'ibisobanuro: AI imaze guhindura uburyo abaguzi bavumbura ibicuruzwa kumurongo. Ibikoresho nka Amazon AI, ChatGPT, na Copy.ai birashobora kubyara imitwe yingirakamaro hamwe nibisobanuro bihuye nubushake bwabakiriya. Ludke abisobanura agira ati: “Uyu munsi, intego ntikiri ukuzuza umutwe w'ijambo ry'ibanze, ahubwo ni ugusobanukirwa imvugo karemano n'icyo umukiriya ashaka kubona. Ibyo ni byo bizamura urutonde kandi byongera impinduka.”
- Shyira mubikorwa abafasha kuganira no gushakisha ubwenge: uburambe bwo guhaha buragenda buganira. Ibisubizo nka Nuvem Chat na Amazon Rufus byemerera abakiriya kubaza ibibazo bigoye no kwakira ibyifuzo byihariye mugihe nyacyo. Impuguke igira iti: "Abaguzi bifuza kuvugana n'ibirango, ntibakande kuri menus gusa. AI ituma serivisi z’abakiriya zirushaho kuba abantu kandi zitaziguye, bigabanya ubushyamirane no kongera imikoranire."
- Koroshya isesengura ryibisobanuro n'ibitekerezo: gusoma no gusobanura ibyasubiwemo nimwe mubintu bigira uruhare runini mubyemezo byubuguzi, ariko kandi nikimwe mubikorwa bitwara igihe kinini kubaguzi. AI ikemura iki kibazo ihita ikomatanya umubare munini wibitekerezo mubushishozi bufatika, ikagaragaza uburyo nibisubirwamo kenshi. Ludke ashimangira agira ati: "Ibikoresho byo gusesengura amarangamutima nk'ururimi Kamere rwa Google bigufasha guhita wumva icyo abakiriya baha agaciro n'ibikeneye kunozwa. Ibi bifasha ba rwiyemezamirimo gukora bishingiye ku makuru nyayo, ntabwo ari ibitekerezo byihariye."
- Ibyiza kubunini bwihariye hamwe nibyifuzo: Moderi ya AI yamaze guhuza amakuru avuye kugaruka, gupima, hamwe nuburyo bwo kugura kugirango yerekane ingano nziza ndetse ihinduka. Tekinoroji nka Vue.ai na Fit Finder ifasha ibirango by'imyambarire kugabanya inyungu no kongera abakiriya. Impuguke isobanura igira iti: "Kwishyira ukizana ni ugutanga umutekano. Iyo umukiriya yumva ko ibicuruzwa byabigenewe, ubudahemuka bubaho bisanzwe".
- Irinde uburiganya kandi wunguke imikorere: inyuma yinyuma, AI nayo ihindura umutekano. Irembo n'amasoko bimaze gukoresha tekinoroji yo guhanura kugirango umenye uburyo buteye inkeke kandi uhite uhagarika uburiganya. Ludke yongeyeho ati: "Uburiganya ni ikiguzi kitagaragara, kandi AI ni umufatanyabikorwa ukomeye mu gukumira. Usibye kurinda amafaranga, bituma ba rwiyemezamirimo bibanda ku ngamba no kuzamura ubucuruzi."
Nk’uko impuguke ibivuga, gukoresha ubwenge bwa AI nibyo bizatandukanya ubucuruzi busanzwe nibikorwa bishya rwose. Yashoje agira ati: "Ibikoresho bigera kuri buri wese, ariko itandukaniro riri hagati y'uwumva intego yabyo. AI ni umufatanyabikorwa mwiza ku bashaka gukora neza, kwimenyekanisha, no kuzamuka ku buryo burambye".
