Igisekuru kiyobora ntagushidikanya nimwe mubibazo bikomeye ku isoko rya digitale. Raporo y'Isoko ryo kugurisha ivuga ko abarenga kimwe cya kabiri cy'inzobere mu kugurisha bahanganye n'iki cyiciro cyo gushaka abakiriya. Hamwe nibitekerezo, Mazukim , isosiyete izobereye mugukemura ibibazo bya digitale yibicuruzwa, imaze gushyira ahagaragara HelkKim, urubuga rwubwenge rwibanze ku gutangiza imiyoborere nubushobozi .
Umuyobozi mukuru wa Mazukim, Danilo Mazuquin agira ati: "Twumva ko kuyobora abantu ari kimwe mu bihe bitwara igihe kandi bigoye mu ngamba zo kwamamaza. Intego yacu na HelpKim ni ugutanga urubuga rwemerera ubucuruzi kudategura ibicuruzwa gusa, ahubwo no kubikora mu buryo bwubwenge kandi bwikora " .
Yatejwe imbere nuburyo bwayo bwite, hadakoreshejwe porogaramu-y-igice cya gatatu, HelpKim yashizweho kugirango igere ku bisubizo by’ubucuruzi. Mugukwirakwiza neza kuyobora no gukuraho imirimo yintoki, iremeza ko gukurura abakoresha byongerewe imbaraga, bityo, bikagira akamaro mubigo. Binyuze mu mikoranire ikomeje, sisitemu irashobora guhugura Google algorithms kugirango inzira irusheho kugenda neza.
Kubwibyo, igisubizo gihuza ibikenewe na buri shyirahamwe kandi gihora kivugururwa. Hamwe nigishushanyo cyemerera imiterere nimpinduka zumutekano, iremeza ko verisiyo ya software yakoreshejwe ihora igezweho kandi itekanye. Mazuquin agira ati: "Gukemura ibyiciro byambere bya feri biragoye, ariko guhangana nigikoresho kigoye gukoresha nabyo ntabwo bifasha cyane. Turashaka kuba inkunga yuzuye kubanyamwuga."
Ihuriro ririmo kandi ibintu nko gutegura kuyobora ku cyiciro cya feri yo kugurisha, kugenzura byoroheje amakipe agurisha, no gukoresha ubwenge bwubukorikori kugirango bitange ibitekerezo kunoza imikorere. Intego ni ugufasha ibigo gutsinda ibyiciro muri enterineti iri munsi yintego no gushyiraho uburyo bunoze bwa cadence, buri gihe bigahuza nintego zubucuruzi.
Kuva igihe cyo gutezimbere kugeza kunoza ibyemezo bifatika, software ikora imirimo isubiramo kandi ikemerera gukurikirana, ifasha amakipe kwibanda kumikoranire itanga itandukaniro mubyukuri byo gusoza amasezerano. Hamwe na 94% by'amasosiyete asanzwe akoresha ibicuruzwa bya digitale muri Berezile, nk'uko ubushakashatsi bwakozwe na Resultados Digitais bubitangaza, Mazukim arashaka guha imbaraga imiryango y'ingeri zose kugira ngo irushanwe ku isoko ry’iki gihe.
