IAB Brasil, ibinyujije muri komite ishinzwe umutekano w’ibicuruzwa, yatangije igitabo cyitwa Brand Suitability and Fraud Prevention Guide, ubushakashatsi bugamije kuyobora abamamaza, ibigo, ikoranabuhanga n’amasosiyete y’itangazamakuru uburyo bwo kurinda no kwemeza itumanaho ryiza kandi ryizewe mu bidukikije. Iyi ni inshuro ya kabiri yubuyobozi, ivugurura ibikoresho kuva 2021.
Inyandiko isobanura akamaro ka Brand Suitability na Brand Umutekano kubirango byamamaye, kurinda, no kuyobora. Dukurikije amakuru yakozwe nuyobora, 69% byabaguzi ntibakunda kugura ibicuruzwa niba ikirango gifitanye isano namakuru atari yo.
Ubuyobozi nigikoresho cyingenzi kubirango bitumanaho neza. Intego yacyo ni uguha isoko ibikoresho nkenerwa byo gukora neza, inshingano, no kubahiriza amategeko mubidukikije.
Igitabo cya 2024 cyerekana ibintu by'ingenzi byubahirizwa, gukumira uburiganya, no gukoresha ikoranabuhanga rishya, nk'ubwenge bw'ubukorikori no kwiga imashini, mu kunoza uburyo bw'umutekano no kurwanya ibicuruzwa. Hamwe niterambere ryibikoresho, ibisubizo byuburiganya bigenda birushaho kuba ingorabahizi, bituma ibicuruzwa bigenda bihindagurika hamwe nimpinduka mubidukikije.
Aka gatabo kandi kegurira igice cyo kurwanya uburiganya bwa digitale, kuburira ku ngaruka n’igihombo traffic itemewe ishobora kuzana ishoramari ryamamaza. Nk’uko IAB Burezili ibivuga, ni ngombwa gukoresha uburyo bukomeye bwo kuyungurura hamwe n’urubuga rwo kugenzura rwemeza gukorera mu mucyo no gukora neza. Gukuramo ubuyobozi, shyira kumurongo .
