Mu ntego yo guhuza ibiciro byo kwamamaza ku bicuruzwa byayo bya Johnnie Walker Blue Label, Diageo, uruganda runini ku isi rukora imyuka mibi, yashora imari mu gukoresha ubwenge bw’ubukorikori. Binyuze kuri Vidmob, urubuga ruyobowe nisi yose kubikorwa bya AI bishingiye ku guhanga udushya dukoresha isesengura ryamakuru mu gutwara ibisubizo by’ibicuruzwa ku bicuruzwa bikomeye, Diageo yanditse ko igabanuka rya 68.8% muri CPM (igiciro ku bitekerezo igihumbi) cyo kwiyamamaza.
Ubukangurambaga bwa “Bikwiye Ubururu”, bugaragaramo amashusho kuri Instagram na Facebook, bwari bugamije kwagura ubutumwa bwihariye ku bicuruzwa ku bashima ndetse n'abaguzi ba Blue Label whisky. Yifatanije nubuzima buhambaye, ibinyobwa bya Scottish bigenda byamamara muri Berezile. Imibare yatanzwe n’ishyirahamwe rya Scotch Whisky igaragaza ko iki gihugu kibaye isoko rya kane rinini rya Scotch whisky ku isi, ryiyongereyeho 215.2% nyuma y’icyorezo.
Kubireba ubukangurambaga bwa Johnnie Walker Blue Label, igikoresho cyihariye cya Vidmob cyasesenguwe, kuringaniza kumurongo, ibintu byose biboneka mugukora amashusho mugihe cyo gutangaza ku mbuga nkoranyambaga za Meta, ndetse n’ibitekerezo birenga miliyoni 39.5 by’abakoresha, nk'ibisubizo, ibitekerezo, n'imigabane.
Nkicyifuzo cya Diageo, Vidmob yatanze igitekerezo cyo gutangiza ibyaremwe nubutumwa bukomeye. Nkuko mubuyobozi bwambere bwa "Bikwiye Ubururu," impaka zidasanzwe - hamwe nubutumwa "Gusa imwe muri buri barrile 10,000 ishobora gutanga uburyohe bwa Label yubururu" na "Uruvange rwakozwe na whisky zidasanzwe za Scotch" - rwakomeye 8.09% ukoresheje amashusho yamasegonda agera kuri 15 muburebure.
Ariko, impaka zuburyo bwo kubikora - hamwe nubutumwa “Gukora ml 45 ya Label yubururu mu kirahure cya whiski idafite urubura” - byakozwe neza hamwe n’ibiremwa bigufi, bigera kuri 9,76% CPM.
Ibara kandi ryagize uruhare runini mubushishozi bwakozwe na Vidmob. Mubukangurambaga, amajwi ashyushye yumuhondo ntabwo yahuye neza nubutumwa bwikiyaga cya Blue. Icyifuzo cyari ugukoresha zahabu mugitangiriro cyibiremwa, ariko ugashyira imbere ubururu hagati kugirango urangize amashusho, ukagera kuri 30.11% muri CPM.
Lindsay Stefani, ukuriye itangazamakuru, Data, Growth, yagize ati: "Hamwe na AI ya Vidmob, twabonye ko ibara rya zahabu, risanzwe kuri whiski zose, ritagize ingaruka nk'ibara ry'ubururu. Hamwe n'ubushishozi, twashoboye kwibanda ku byifuzo by'ingenzi byo guhanga udushya twiyamamaza kandi, icyarimwe, tunonosora ishoramari ry'itangazamakuru mu iyamamaza ryacu. By'umwihariko, mu gusimbuza zahabu n'ubururu, imikorere ikazamuka." Ati: “Muyandi magambo: ikoreshwa rya AI ryatanze ubumenyi bufatika ku itsinda ryaremye mu bufatanye buhebuje muri ubu bukangurambaga.”
Animasiyo yibanze gusa ku kugenda kwamazi yakoraga nabi mubukangurambaga bushya, bigatuma CPM igabanuka. Kugira ngo iki kibazo gihinduke, Vidmob yatanze inama yo gushyira imbere ishusho y icupa, agaragaza ikirahuri hamwe na label yubururu.
Miguel Caeiro, Umuyobozi wa Latm at, ati: "Vidmob yagiye itera imbere mu kwamamaza ibicuruzwa bikomeye, kandi ntaho byari bitandukaniye no kwiyamamaza kw’itangazamakuru rya Blue Label. Amashusho yari asanzwe akora ku mbuga nkoranyambaga yagize ingaruka zikomeye cyane nyuma y’ubushishozi bwakozwe n’ubushakashatsi bw’ubukorikori. Ati: "Ni ngombwa kwerekana ko mu kugabanya CPM, bishoboka guhuza ibikorwa byo kwiyamamaza, kwagura ibicuruzwa no kugera ku mubare munini w'abantu mu buryo bugamije."
