N'ubwo yari mushya ku isoko rya Berezile, Temu yagize iterambere ritangaje muri uyu wa gatanu w’umukara w’uyu mwaka, akomeza amarushanwa na Mercado Livre na Shopee kugira ngo biganze mu bucuruzi bwa e-mail binyuze kuri porogaramu.
Nk’uko amakuru yatangajwe na Appreach , ikigo cy’inzobere mu kwamamaza porogaramu abitangaza, Temu yiyongereyeho 3,100% mu gukuramo no kwiyongera kwa 4.100% mu bakoresha buri kwezi (MAU) mu Gushyingo 2024, ugereranije n’igihe kimwe cy’umwaka ushize. Iri zamuka rifitanye isano n’ubukangurambaga bwo kwamamaza no gukwirakwiza virusi, byazamuye porogaramu muri Berezile.
Hagati aho, Mercado Libre yakomeje kuyobora, hamwe 29.8% yo gukuramo no gukuramo 23.2% muri MAU muri icyo gihe. Iyi mikorere ishimangira imbaraga zurubuga mu budahemuka bwabakiriya no gusubiramo ubucuruzi, byerekana ko abakoresha bayo bakomeje kwishora cyane. Umuguzi kandi yerekanye ibisubizo byiza, hamwe na 23.5% byiyongereyeho gukuramo no kwiyongera kwa 20.3% muri MAU, bihagaze neza kuburinganire hagati yo kugura no kugumana.
Iterambere rya Temu niryo ryagaragaye cyane muri porogaramu eshatu, ariko igice cyacyo giterwa n’abakoresha bake ba mbere, kubera ko porogaramu yatangiye gukorera muri Burezili mu 2024. Ibinyuranye na byo, Mercado Livre na Shopee bagaragaje umurongo uhamye w’iterambere, bishimangira umwanya wabo nk'abayobozi bashinzwe.
André Sales, CMO wa Appreach yagize ati: "Isoko ryo muri Berezile rifite ikibazo cyo guhangana cyane kuri e-ubucuruzi. Temu yahageze afite imbaraga, ashingira ku bikorwa byo kwamamaza bikabije, ariko Mercado Livre na Shopee bikomeje kuba ibipimo ngenderwaho mu kugumana no gusezerana igihe kirekire."
Ingamba zo gushaka no kugumana
Ingamba zari zitandukanye mubanywanyi. Mercado Libre yibanze kubakiriya bayo b'indahemuka, ikoresha ubudahemuka na gahunda yo gusezerana kugirango wongere ubucuruzi busubiramo. Umuguzi yashimangiye kuboneka kwayo hamwe no kuzamura ibihe kandi byoroshye gukoresha. Ku rundi ruhande, Temu, yahisemo kwinjira ku isoko, atanga ibiciro byinshi kandi ashora imari cyane mu kwamamaza.
Sales yashoje igira iti: "Temu yazanye inzira ibangamira, ariko igomba kwerekana ubushobozi bwayo bwo kugumana igihe kirekire. Hagati aho, Mercado Libre ikomeje kuyobora muri MAU, yerekana imbaraga zayo nk'urubuga rwifuzwa ku Banyaburezili."
Mugihe vendredi yirabura itangira igihe cyibihe byo kugurisha, amarushanwa hagati ya Shopee, Mercado Livre, na Temu biteganijwe ko azakomeza gutwara isoko. Guhuriza hamwe ubuyobozi no kubona abakoresha bashya bizaba ingenzi mubikorwa bikomeye byo kwamamaza.
