I-e-commerce yaseBrazil iyaqhubeka nokukhula. Ngokusho kwedatha evela ku-Brazilian Association of Electronic Commerce (ABComm), umkhakha ukhiqize u-R$ 100.5 bhiliyoni engxenyeni yokuqala ka-2025. Lo mphumela usekelwa ukuthuthukiswa kwedijithali, ukuhlukahluka kwezindlela zokukhokha, kanye nokwanda kokuthenjwa kwabathengi endaweni ye-inthanethi.
Phakathi kukaJanuwari noJuni, ama-oda angaphezu kwezigidi ezingu-191 aqoshiwe, anenani lentengo lamathikithi eliphakathi kwama-R$ 540. Inani labathengi be-inthanethi lifinyelele ngaphezu kwezigidi ezingu-41, okuqinisa ukuhlobana kwe-e-commerce njengendlela yokusebenzisa amaphrofayili ahlukene kanye nabakaki bemali engenayo.
Engxenyeni yesibili yonyaka, i-ABComm ihlela ukusebenza okuqine nakakhulu, okuqhutshwa izinsuku zesizini ezifana noLwesihlanu Olumnyama, uKhisimusi, nemicimbi yezemidlalo yamazwe ngamazwe, ngaphezu komthelela omuhle we-Drex, i-digital real yeBhange Elikhulu, okufanele inwebise ukufakwa kwezimali futhi kube lula ukuthengiselana.
Ngokuka-Fernando Mansano, umongameli we-ABComm, lesi simo sikhomba ukukhula okusimeme kanye namathuba ayo yonke i-ecosystem yokudayisa. "I-e-commerce yase-Brazilian ithola isikhashana sokuhlanganisa nokusungula izinto ezintsha. Izinkampani zitshala imali kulwazi lokuthenga, ukuhlelwa kwezinto, nobuchwepheshe obusha, kuyilapho abathengi bebonisa ukuzethemba okwandayo endaweni yedijithali. Le nhlanganisela iqinisa umkhakha futhi yandisa indima yawo emnothweni kazwelonke."
Sekukonke, ukusebenza engxenyeni yokuqala yonyaka kuqinisa amandla e-e-commerce eBrazil kanye nekhono layo lokuzivumelanisa nezimfuno ezintsha zabathengi. Ngokushintsha njalo namasu agxile ekwenzeni lula, ezokuphepha, kanye nokwenza kube ngokwakho, lo mkhakha uyazihlanganisa njengomunye wemikhankaso eyinhloko yokukhula kwezitolo, okuvula indlela yesigamu sesibili esihle nakakhulu sonyaka.
