Fa'atau fa'atasi, e ta'ua fo'i o le fa'atau tu'ufa'atasi, o lo'o fa'atusalia ai se fa'ata'ita'iga pisinisi i le e-fefa'ataua'iga lea e fa'atasia ai se vaega o tagata fa'atau e maua mai ai fa'aitiitiga tele i oloa po'o tautua. O lenei manatu e faʻavae i luga o le faʻavae o le faʻatau tuʻufaʻatasiga malosi, lea e ofoina atu e le au faʻatau oloa faʻaititia tau e faʻafesuiai mo se faʻatauga faʻamaonia.
Tala'aga:
E le fou le manatu ole fa'atau fa'atasi, e maua'a i faiga fa'apisinisi masani e pei ole fa'atau fa'atasi. Ae ui i lea, o le initaneti o lenei faʻataʻitaʻiga na maua le lauiloa i le tuai o 2000s, faʻatasi ai ma le faʻalauiloaina o nofoaga e pei o Groupon i le 2008. Na vave ona salalau le manatu, ma mafua ai le faʻaalia o le tele o nofoaga tutusa i le lalolagi atoa.
Fa'afefea ona galue fa'atau fa'atasi:
- Ofo: O lo'o tu'uina mai e se tagata fa'atau oloa se fa'aitiitiga tele i luga o se oloa po'o se tautua, e masani lava 50% pe sili atu.
- Fa'agaoioiga: O le ofo e faatoa fa'agaoioia pe a fa'atumauina le numera o tagata fa'atau e fa'atau le oloa po'o le tautua.
- ASO E FAAGATA: O ofo e masani lava ona i ai se taimi faʻatapulaʻa, faʻatupuina se lagona o le faanatinati i tagata faʻatau.
- Fa'alauiloa: Fa'asalalauga fa'atauga a kulupu e fa'alauiloa ofo e ala i imeli, fa'asalalauga fa'aagafesootai, ma isi auala tau maketi.
- Fa'atauga: Afai e ausia le numera aupito maualalo o tagata fa'atau i totonu o le taimi e gata ai, e fa'agaoioia le ofo ma tu'uina atu i tagata fa'atau.
A'oa'oga:
Fa'atau fa'avae e ofoina atu fa'amanuiaga mo tagata fa'atau ma pisinisi:
Mo tagata fa'atau:
- Fa'aitiitiga taua: E mafai e tagata fa'atau oloa ona maua oloa ma tautua i tau fa'aititia.
- Su'esu'ega: Fa'aalia i pisinisi fou ma aafiaga atonu latou te le'i mauaina.
- Faigofie: Fa'afaigofie ona maua le tele o ofo i luga o se tulaga e tasi.
Mo pisinisi:
- Fa'asalalauga: Fa'aaliga i se numera tele o tagata fa'atau i se tau maualalo.
- Fa'ateleina fa'atauga: Avanoa mo le tele o fa'atauga i se taimi pu'upu'u.
- Tagata fa'atau fou: O se avanoa e fa'atosina ai tagata fa'atau fou e ono avea ma tagata masani.
Luʻitau ma faitioga:
E ui i lona lauiloa muamua, o le faʻatauga faʻatau faʻataʻitaʻiga na feagai ma ni luʻitau:
- Saturation maketi: Faʻateleina le tuputupu aʻe ua mafua ai le faʻatupuina i le tele o maketi, e faigata ai i kamupani ona faʻaalia.
- Au'aunaga lelei: O nisi kamupani, lofituina i le tele o tagata fa'atau mo a latou ofo, na le mafai ona fa'amauina le lelei o le auaunaga.
- Fa'aitiitiga fa'aitiitiga o tupe mama: Fa'aitiitiga tetele e mafai ona o'o atu ai i tupe mama matua'i maualalo po'o le leaga fo'i mo kamupani o lo'o auai.
- Fa'amaoni tagata fa'atau: O le to'atele o tagata fa'atau na tosina mai i fa'aitiitiga ma e le'i avea ma tagata fa'atau masani.
- Fa'atauga vaivai: I le aluga o taimi, e to'atele tagata fa'atau ua lofituina i le tele o ofo i a latou imeli.
Evolution ma aga o lo'o i ai nei:
O le fa'ata'ita'iga fa'atau a le vaega ua matua'i fa'atupula'ia talu mai lona tumutumuga i le amataga o le 2010s:
- Taulai i niches: O le tele o vaega faʻatau faʻatauga o loʻo taulaʻi nei i vaega faʻapitoa, e pei o femalagaaiga poʻo gastronomy.
- Faʻatasi ma isi faʻataʻitaʻiga: O nisi kamupani ua tuʻufaʻatasia elemene o faʻatauga faʻavae i totonu o latou faʻataʻitaʻiga pisinisi o loʻo i ai, e pei o maketi ma upega tafaʻilagi cashback.
- Fa'asinomaga: Fa'aaogaina o fa'amaumauga ma fa'amatalaga fa'apitoa e ofo atu ai fefa'ataua'iga sili atu i tagata fa'atau.
- Fa'atauga a le vaega autasi: O lo'o fa'aogaina e nisi kamupani lenei fa'ata'ita'iga e maua ai fa'aitiitiga i fa'atauga tetele mo a latou tagata faigaluega.
- Fa'atauga fa'afuase'i: ofo mo taimi pupuu ma fa'aitiitiga taua, fa'aosofia e le fa'ata'ita'iga fa'atau a le vaega.
Fuafuaga fa'aletulafono ma fa'atatau:
O fa'atauga fa'avae ua lāgā ai fo'i fesili fa'aletulafono ma fa'atatau, e aofia ai:
- Fa'asalalauga fa'a'ole'ole: O popolega i le moni o fa'aitiitiga fa'asalalau.
- Puipuiga a tagata fa'atau: Fesili e uiga i tupe toe fa'afo'i ma fa'apolopolo mo oloa ma tautua na fa'atau mai i fa'atauga fa'atasi.
- Omiga i pisinisi laiti: O faitioga e faʻaalia ai e mafai e le faʻataʻitaʻiga ona tuʻuina atu le mamafa tele i pisinisi laiti e ofoina atu faʻaitiitiga le tumau.
Fa'ai'uga:
Fa'atauga fa'avae o lo'o fa'atusalia ai se fa'afouga taua tele i le e-fefa'ataua'iga, e ofoina atu ai se auala fou e fa'afeso'ota'i ai tagata fa'atau ma pisinisi. E ui lava o le faʻataʻitaʻiga na feagai ma luitau ma faʻaleleia i le aluga o taimi, o mataupu faavae autu o le faʻatau faʻatasi ma le faʻaititia o le aofaʻi o loʻo tumau pea le talafeagai i le faʻafanua e-pisinisi i aso nei. A'o fa'aauau pea le fa'atuputeleina o fefa'ataua'iga, e foliga mai tatou te va'aia ni fa'amatalaga fou ma fetuutuuna'iga o le manatu fa'atau fa'atau, e taumafai pea e ofoina atu le tau i tagata fa'atau ma pisinisi.

