Miliyari 2.6 z'amadorali. Ngiyo ingano yo gucuruza muri Berezile yimuka buri mwaka, ukurikije amakuru aheruka gutangwa na IBGE (Ikigo cya Berezile gishinzwe imiterere n’imibare). Ariko inyuma yiyi mibare yibitseho haribintu bitangaje: mugihe igipimo cyumurenge kigenda cyiyongera, icyumba cyabacuruzi kugirango manuveri kigabanuke. Botswa igitutu n’imikoreshereze ihindagurika, irushanwa rikaze, hamwe n’abakiriya bagenda bumva ibiciro, benshi baracyashingira ibyemezo byubucuruzi ku mpapuro zandikishijwe intoki, amategeko ahamye, hamwe n’ubushishozi butagikomeza ku isoko. Muri iryo soko rifite imbaraga, ibiciro nabi ntabwo ari ugutakaza inyungu gusa - ahubwo ni ibyago byo gusubira inyuma.
Kugira ngo iki cyuho gikemuke, ibigo bimwe na bimwe bireba ikoranabuhanga rishya rituma ibiciro birushaho kuba byiza: gukoresha ikoranabuhanga nk’ubwenge bw’ubukorikori, isesengura rishingiye ku guhanura, hamwe na automatisation kugira ngo uhindure ibiciro bishingiye ku makuru nyayo ku myitwarire y’abaguzi, amarushanwa, ibisabwa, ndetse n’ibihinduka byo hanze nkikirere cyangwa ibihe. Intego iroroshye, ariko irarikira: gufata ibyemezo byihuse, byinshi, kandi byunguka byinshi.
Imyumvire yibiciro ni ingamba nziza.
Mu mateka, gucuruza buri gihe byafataga igiciro nkikintu cyo guterana amagambo hagati yikiguzi no gupiganwa. Ariko gukura kwa digitale kubakoresha no kugwiza imiyoboro yo kugura byahinduye umukino. Umukiriya agereranya ibiciro mugihe nyacyo, cross-references itanga hagati ya porogaramu n’isoko, kandi yiteze guhuzagurika - icyerekezo rusange.
Muri ibi bidukikije bishya, igiciro kireka kuba umubare wacapwe ku gipangu hanyuma ugatangira gukora nkigikoresho cyibikorwa byo guhagarara, gutandukanya, no kwizerwa kwabakiriya. Kandi ibi bisaba ibirenze icyumweru cyangwa kuzamurwa muri rusange. Irasaba ingamba zo kugena ibiciro zishobora kumenya itandukaniro ryibisabwa, kwitabira guhangana nabanywanyi muminota mike, no guhuza ibicuruzwa biva mubicuruzwa, ububiko kububiko, umuyoboro kumuyoboro.
Ubushakashatsi bwa McKinsey bwerekana ko ibigo byifashisha ibiciro byerekana ibiciro byongera amafaranga yinjiza 5% bikagera kuri 15%, hamwe n’ikigereranyo cyo kwiyongera kugera ku manota 5 ku ijana. Accenture yerekana ko ishyirwa mu bikorwa ryubwenge bw’ubukorikori mu ngamba z’ibiciro ritezimbere ibyifuzo biteganijwe neza kurenza 20%, bikagabanya ububiko bwimigabane ndetse no kuzamurwa nabi. Muri Berezile, Sosiyete yo muri Berezile ishinzwe gucuruza no gukoresha (SBVC) ikubiyemo ubwenge bw’ibiciro mu nkingi eshanu z’ikoranabuhanga zikoreshwa mu gucuruza mu myaka iri imbere.
Ibanga rishingiye cyane cyane mugukoresha amakuru kugirango umenye amahirwe atagaragara kuri moderi gakondo - haba mukuzamura ibiciro aho elastique ibemerera, cyangwa mukugabanya mugihe cyibikorwa byihuta kugirango ibicuruzwa byihute cyangwa birwanya kuzamura abanywanyi.
Urupapuro rusesuye gusenyuka hamwe nigiciro gishya.
Inzitizi nini kuriyi mpinduka iracyakora. Ibigo byinshi bigerageza gukurikiza amategeko agenga ibiciro ukoresheje urupapuro rwabigenewe, inzira yintoki, hamwe na sisitemu yacitsemo ibice. Igisubizo ni amasaha yataye igihe cyo guhuza amadosiye, kugerageza formulaire, gukosora amakosa, no gutangira gusesengura ibihe - byose mubicuruzwa bisaba ibyemezo byigihe.
Hamwe na automatisation hamwe nubwenge bwamakuru, inzinguzingo yibiciro irashobora kuva muburyo butagaragara. Ihuriro rya kijyambere rirashobora gutunganya amamiriyoni yamakuru kumunsi, harimo imyitwarire yo kugura, kubara, ibipimo bya macroeconomic, amateka yo kugurisha, ububiko, ndetse na geolokisiyo kugirango dusabe, tugerageze, kandi dukoreshe ihinduka ryibiciro ako kanya kandi muburyo bwo kugenzura.
Itandukaniro rirakomeye: ibyatwaraga iminsi yo kwigana ubu birashobora kubarwa muminota. Kandi kuruta umuvuduko, icyitegererezo kizana imiyoborere: amategeko asobanutse, ibipimo byubwenge, gukurikirana ibyemezo, hamwe no guhuza inzira.
Ubwenge bwa gihanga nkinshuti, ntabwo ari umusimbura.
Izi ngero ziragenda zirushaho kuba indashyikirwa, ariko abahanga baraburira: ibiciro byubwenge ntabwo ari uguha ibiciro robot, ahubwo ni ugukora urusobe rwibinyabuzima aho amakuru, algorithms, nisesengura ryabantu bikorera hamwe. AI itanga kubara, igipimo, nubushobozi bwo guhanura. Ariko icyemezo cya nyuma - kimwe kirimo ikirango, agaciro kagaragara, hamwe ningamba ndende - biracyaterwa nubwenge bwubucuruzi.
Niyo mpamvu amakipe yo kugurisha akuze cyane yavuye mu gukorera muri Excel maze afata inshingano nshya: abahanga mu biciro. Ntibakibara intoki kubara agaciro ka buri gicuruzwa; basobanura intego zintego, intera ihagaze, ububiko bwububiko, hamwe numwirondoro wabaguzi. Sisitemu ikora, igerageza, kandi igaburira ibisubizo kuri moderi. Itsinda rihindura, risobanura, kandi rishushanya inzira nshya.
Ikindi kintu cyingenzi cyibiciro byubwenge biri mubikorwa byanyuma. Ntabwo bihagije kubara igiciro cyiza; ugomba kwemeza ko igera aho igurishwa neza, byihuse, hamwe nibishobora gukurikiranwa. Ibi bivuze kwishyira hamwe kavukire hamwe na sisitemu ya ERP, itumanaho ritaziguye na sisitemu ya POS, guhuza hamwe na label ya elegitoronike cyangwa urubuga rwa e-ubucuruzi, hamwe no gukora neza.
Isosiyete ikora neza ibikorwa byose irashobora gushyira mubikorwa ingamba zo kugena ibiciro mukarere, isaha yumunsi, cyangwa imiterere yububiko, mugihe gikomeza kugenzura hagati, guhuza igihugu, no kwitabira. Uru rwego rwihuta rutuma umucuruzi yitabira isoko, akemeza cyane muri promotion, kandi akora neza mugucunga margin.
Kandi ntabwo ari inyungu gusa: ingaruka zigaragara no muburambe bwabakiriya, ugasanga ibiciro bihamye, bisobanutse, kandi bigezweho mugihe cyose. Ibi bigabanya guterana amagambo, byongera guhinduka, kandi bigashimangira ikizere.
Igihe kizaza: Igihe gishya cyibiciro.
Igicuruzwa cyo muri Berezile gihura nigihe gito. Kuruhande rumwe, hari moderi zishaje zishaje zishingiye kumateka, kumva amara, nibikoresho byitaruye. Ku rundi ruhande, hari uburyo bushingiye ku makuru ahindura igiciro mu binyabuzima bizima - bumwe bwiga, buhuza, kandi bukabyitwaramo neza kandi neza. Ku bayobora umurenge, guhitamo birasobanutse: igiciro ntikigiciro + marike. Igiciro ni ubwenge, igihe, n'imiterere.
Kwemeza ibiciro byubwenge biracyari byiza mubakinnyi, ariko isoko ryerekana inzira byanze bikunze: abinjiza ubu buhanga nka disipuline yibikorwa - kandi ntabwo ari igisubizo kimwe - bazashobora kurinda imipaka, kunguka igipimo, no gukura ku buryo burambye. Ntabwo ari ukugurisha byinshi. Nukugurisha neza, hamwe nubwenge bwinshi nibisubizo byiza.
Kandi muri uno mukino mushya, igiceri kigira icyo gihindura kuko, cyikubye miriyoni yubucuruzi, nicyo gisobanura uyobora ninde ugerageza gufata.
Na Fernando Menezes, Umuyobozi mukuru wibiciro byubwenge muri Selbetti.
