Buying fashion online has always been an exercise in trust. No matter how much an image evokes desire, nothing replaces the feel of the fabric, the drape, or the actual movement of the garment. The fear that the product won't fit or look good still causes millions of consumers to abandon their purchase.
TRY emerges to transform this experience, shortening the distance between the digital and the physical by bringing the fitting room experience from the physical store into the consumer's home.
With a pioneering model, the marketplace transforms the act of buying into a convenient, risk-free, sensory experience. The customer receives the desired items at home, tries them on, combines them with their wardrobe pieces, and has up to 48 hours to decide what they want to buy, paying only for what they choose to keep. The rest is collected from the same address at no additional cost. The service eliminates the uncertainty typical of online shopping, reduces returns, and increases confidence in the purchase decision.
“Imagine having to pay to try on clothes in a physical store's fitting room; it wouldn't make any sense. But that's exactly what happens with online shopping, and that's the problem we're solving. TRY delivers experience, convenience, and ease. It no longer makes sense to buy fashion online without first requesting a Try,” says Roberto Djian, founder and CEO of TRY.
The platform brings together a curated selection of stores ranging from independent designers to established names, including Gloria Coelho, Sarah Chofakian, Sophia Hegg, Zeferino, Neriage, Wasabi, and Amapô, who are already among the partners. The system offers two delivery options: local, where orders arrive within 3 hours when the customer is within a specific radius of the chosen store, and standard, with a traditional delivery time. In both options, shipping will be free at the platform's launch. Product prices will remain the same as those offered by the stores through their own distribution channels, reinforcing the transparency of the offering.
TRY ushers in a new era for fashion e-commerce, integrating the online world and real-life product interaction into a consumer-centric experience. The platform redefines how to buy fashion online—making the process more practical, reliable, and enjoyable. To go even further, TRY incorporates artificial intelligence into its structure, aiming to make each purchase journey even more personalized, connecting the consumer to what truly reflects their style and current needs.
The TRY website, available at usetry.com.br, is scheduled to launch in November in beta version, followed by the app. Operations will begin in the South and Southeast regions, with plans to expand to other locations soon.
More than just a marketplace, TRY was created with the purpose of making people's lives easier and inaugurates a new chapter in the relationship between fashion and technology, an experience that brings back to online shopping its most human touch: the certainty of falling in love with what you wear.
