Experiencing rapid global growth, the Brazilian Retail Media market generated over R$3.5 billion in 2024 in Brazil alone, according to data from IAB Brasil. This figure surpasses the 2023 revenue by 41% and supports the sector's projections, which expect it to almost double in size, growing from US$1.6 billion in 2023 to US$3.1 billion in 2027.
In addition to intensifying the competition for prominence in e-commerce searches, the promising scenario highlights technology as the main competitive differentiator, and in this context, Retail Media platforms stand out as important allies in the market. As one of the market leaders, Topsort is increasingly sought after by brands looking for the company's solutions to overcome challenges such as data fragmentation and slow report generation, which are critical to their operations.
With a technological structure that uses artificial intelligence to automate and optimize campaigns, the Topsort platform has tools that adjust bids in real time and analyze large volumes of data to generate practical insights for clients.
“What sets us apart is our methodology: we give partners more autonomy to monetize ads with flexibility and total control, something that many platforms don't offer. Our value proposition is to democratize the complex and lucrative monetization technologies that were previously only accessible to global giants,” explained Diego Bonna, Head of Topsort Ad Network in Latin America.
Furthermore, the company, whose operations are based on three main pillars (exponential growth of the Retail Media sector in the country, strategic validation of high-level partners, and alignment of its technology with key future trends), relies on a cookie-free model and the use of first -party , which strengthens the brand as a secure and "future-proof" solution. In addition, the API-first allows retailers and marketplaces to quickly and efficiently implement their own Retail Media platforms.
Present in more than 40 countries, Topsort generates over US$100 billion in GMV (Gross Merchandise Value) in Latin America, and also stands out for building proprietary solutions that give brands more autonomy.
“With Topsort’s autobbing, advertisers have the freedom to define campaign strategies and a target ROAS (Return on Ad Spend), while the platform autonomously optimizes bids. This considerably simplifies campaign management, eliminating constant manual adjustments and freeing advertisers to focus on their business strategies,” he explained.
According to the executive, Topsort is also an important ally in managing campaigns led by agencies.
“We’ve simplified campaign management and maximized ROAS. Our Ad Network allows for the management and optimization of projects and campaigns across multiple retailers from a single dashboard. Furthermore, with our autobidding, it’s possible to adjust actions in real time to achieve the desired ROAS, reducing manual effort. This results in ad performance that exceeds expectations. The platform also offers complete end-to-end attribution tracking, allowing advertisers to know exactly how many sales each ad generated,” he concluded.
