Ku wa gatanu w'umukara 2024 isezeranya kuba imwe mu nini mu mateka. Ishyirahamwe ry’ubucuruzi bw’ikoranabuhanga rya Berezile (ABCComm) rivuga ko uyu mwaka amafaranga yinjira agomba kugera kuri miliyari 205.11 z'amadolari y’Amerika, akaba yiyongereyeho hafi 10% ugereranije n’umwaka ushize .
Ariko, ikigaragara uyumunsi nkamahirwe adasanzwe yo kuzamuka kwubucuruzi bwawe burashobora guhinduka umutwe wumutwe mugihe urubuga rwawe rutiteguye kwiyongera kubisabwa mumodoka.
Mu makosa yingenzi urubuga rwa e-ubucuruzi rugomba kwirinda, ibintu bya tekinike yurupapuro ntibigomba kwirengagizwa. Urubuga rufite ibintu byiza nibitekerezo bidasubirwaho bizananirana niba seriveri idashobora gukemura ibisabwa cyangwa niba impapuro zipakurura buhoro.
Ni ayahe makosa nyamukuru ubucuruzi bwa e-bucuruzi bugomba kwirinda mugihe cyumunsi wumukara?
Ntabwo ari mugihe cyo kuwa gatanu wumukara gusa, ahubwo umwaka wose, ubucuruzi bwa e-bucuruzi bugomba kwirinda amakosa akurikira kugirango harebwe uburambe bwabakiriya no kongera ibicuruzwa.
1 - Kubura gutegura ibarura
Rimwe mu makosa akomeye ni ukutagira ububiko buhagije bwibicuruzwa byazamuwe. Ibi birashobora gutuma abakiriya batenguha mugihe bavumbuye ko ibicuruzwa bitabitswe cyangwa bitabonetse mubwinshi bwasezeranijwe.
2 - Ibibazo byimikorere y'urubuga
Ku wa gatanu wumukara mubisanzwe byiyongera cyane kumurongo wurubuga. Niba urubuga rwa e-ubucuruzi rutiteguye gukemura iki kibazo cyabashyitsi, birashobora kuvamo igihe cyo gupakira buhoro buhoro, igihe kirekire cyo gutegereza, ndetse na sisitemu ikora impanuka, ikirukana abaguzi. Iri, mubyukuri, rimwe mu makosa akomeye utagomba na rimwe gukora mugihe ukora urubuga rwa e-ubucuruzi .
3 - Kuyobya cyangwa kwitiranya amakuru
Ni ngombwa ko amakuru yamamaza yose asobanutse kandi neza. Ibi bikubiyemo ibiciro, kugabanuka, uburyo bwo gutanga, hamwe na politiki yo kugaruka. Amakuru yose ayobya arashobora kuganisha kubibazo byizere kubakiriya no kwitotomba.
4 - Kudatezimbere ibikoresho bigendanwa
Abaguzi benshi bagera kurubuga rwa e-ubucuruzi bakoresheje ibikoresho bigendanwa mugihe cyo kuwa gatanu wumukara. Niba urubuga rutari rwiza kuri ibyo bikoresho, uburambe bwabakoresha burashobora guhungabana, bigatuma ibiciro byo kugurisha bigabanuka.
5 - Kudategura ingamba zo kwamamaza
Umunsi wa gatanu wumukara urarushanijwe cyane, kandi kunanirwa gutegura neza ingamba zawe zo kwamamaza birashobora gutuma umuntu agaragara neza kandi bitagira ingaruka nke muri promotion yawe. Ni ngombwa kugira ubukangurambaga bwateguwe hakiri kare, harimo kwamamaza imeri, imbuga nkoranyambaga, kwamamaza byishyuwe, n'ubufatanye bufatika.
6 - Serivisi zidahagije zabakiriya
Mugihe cyibisabwa cyane nko kuwa gatanu wumukara, nibyingenzi kugirango serivisi zabakiriya zitegure gukemura ikibazo kinini cyibibazo, ibirego, nibisabwa. Kunanirwa gutanga ubufasha bunoze kandi bwitondewe burashobora gutuma abakiriya batanyurwa ndetse bakanatakaza ibicuruzwa.
7 - Kunanirwa gukurikirana no gusubiza kunegura
Birasanzwe ko abakiriya basiga ibitekerezo nibisubirwamo kubijyanye n'uburambe bwabo. Kunanirwa gukurikirana neza ibi bitekerezo kurubuga rusange, imbuga zisubiramo, nizindi mbuga birashobora kuba ikosa rikomeye. Ni ngombwa kumenya ibibazo vuba no gusubiza uko bikwiye.
8 - Ntugakore ibizamini byambere byo kuzamurwa mu ntera.
Nibyingenzi kugerageza kuzamurwa kwose, kode yo kugabanya, nibiranga urubuga mbere yuko vendredi yirabura itangira. Amakosa ya tekiniki cyangwa kuzamurwa bidakora neza birashobora gutesha abakiriya no kwangiza ikirango.
9 - Kwirengagiza umutekano wamakuru
Hamwe no kwiyongera mubikorwa byo kumurongo mugihe cyumukara wumukara, umutekano wamakuru wabakiriya uba ngombwa cyane. Kwirengagiza imikorere yumutekano nko kubika amakuru no kubahiriza amabwiriza yo kurinda amakuru bwite bishobora kuviramo guhungabanya umutekano no gutakaza ikizere cyabakiriya.
10 - Kudakurikirana ibipimo byerekana imikorere
Kurikiranira hafi ibikorwa bya e-ubucuruzi byerekana ibipimo ngenderwaho, nkigipimo cyo guhindura, umubare wabasura, igiciro cyagenwe, nibindi. Kunanirwa gukurikirana neza ibipimo bishobora kuvamo amahirwe yo gutakaza ingamba zo kugurisha no kwamamaza mugihe gikwiye.
11 - Kutagira gahunda yo gukomeza kuwa gatanu wumukara:
Ku wa gatanu wumukara ntabwo ari umunsi wibirori gusa. Ni ngombwa kugira gahunda ihamye yo kubyaza umusaruro ibicuruzwa, gukomeza ibikorwa byabakiriya, no gukomeza guteza imbere ibyifuzo nyuma yibirori. Kwirengagiza iyi gahunda birashobora gutuma igabanuka ryinshi ryagurishijwe nyuma yuwagatanu wumukara.
Kwirinda aya makosa birashobora gufasha ubucuruzi bwa e-bucuruzi gukoresha neza vendredi yumukara, bigatanga uburambe bwabakiriya no kongera ibicuruzwa neza. Ntabwo bihagije kugira ibicuruzwa byiza nibicuruzwa byiza; ukeneye gutanga urubuga rufite ubuhanga bushobora gukemura neza ibyifuzo byiyongereye.
Ni ngombwa kwibuka ko gusiga aya makuru kugeza kumunota wanyuma atari amahitamo. Nibyihuse kubona ibintu byose bikora neza, nibyiza.
