Xa irhweba ezenzakalelayo ngomsebenzi wokulethwa, omnye wemingeni emikhulu ehambelana neminyaka yokuthengisa ukwakha ubudlelwano phakathi kwemikhiqizo nezinto ezithengisa. Ngaphezu kwalokho, ngaphandle kokusebenza ngqo, ubudlelwano buphumelele kakhulu, bunokuthi kube nezinsuku ezincane zokwakha ubudlelwane nomthengi, okubalulekile ngenqubo yokwakha ukwethembeka.
Uphando lweSalesForce, luphinde luveze ukuba kwi-95% yabantu baseBrazil, amava abalulekile kangangokuthi umgangatho wemveliso okanye inkonzo ethengiweyo. Yiyo le nto i-MTG Foods – eyona ndlela yokuthumela ukutya kwejapan nasepoke eningizimu yeBrazil, ngamagama amaMatsuri to Go kunye neMok The Poke – iphumeze ukutyalwa hhayi kuphela kumgangatho wokutya, kodwa nakwiimpahla ezihambelana nemveliso. Kwaye kananjalo, ukwaziswa kwe “ibhokisi ekhokhelayo” kumthengi.
“Sihlala sikhathazekile ngendaba yethu yokuxoxa kanye nomqondo omkhulu ongena kumakhasimende ethu. Ngakho-ke, kusukela ekuqalisweni kwethu, samukela ukupakisha okukhuluma ngezindaba futhi kuqhathanise namakhasimende ethu, ngaphandle kokwenza kube ngcono kakhulu kwedlulele ekusizeni ngemikhiqizo yethu,” kusho uRaphael Koyama, i-CEO yenethiwekhi.
Iimpawu zihlala zine mesaj eziqala ngale ndlela: “Molo, ndingumqolo oxhokonayo :)”. Emva koko, umbhalo omncinci uqinisekisa umyalezo, onemxholo nomgomo okhethekileyo. Umthengi, ke, angascanwa iQR-Codes kwaye aphendule kwizikhumbuzo kunye nezenzo ezikhuthazwa yenethiwekhi.
Ibrand yaveliswa ngo-2020 kwaye ukusukela ngoko imisa le msebenzi. “Sinendawo yokutyela eLondrina, ebizwa ngokuba yiMatsuri, eyavalwa ngenxa yezinkinga zezimali ezadala iphandemi. Sasinabathengi abaninzi kwaye sasifuna ukuveza ukuba siza kuqhubeka, kodwa ngendlela eyahlukileyo. Sasebenzisa ibhokisi eqhubelelayo ukuveza ividiyo, ngokuqhuba iQR-Code, kunye nabasunguli, bechaza ukuba siza kusebenza kuphela ngesiko, ngokuqhuba iMatsuri to Go,” kuchaza uKoyama.
“Ngaphezu kwalokho, sidale iphakheji enesiqubulo esithi ‘ukuyeka akukhethwa’ nemvelopha eqoshwe ngababumbi,” kuqhuba uRaphael. Ngaphandle kwemvelopha, iphakheji ibinayo i-QR-Code eyayidlulisa ividiyo yabasunguli ichaza ukuvalwa futhi eyadlalwa ngaphezulu kwe-25,000 izikhathi.
I-operation iye yaba impumelelo ngokukhawuleza: kwisithuba esincinane, iivenkile ezintsha zavelisiwe kwaye iMatsuri to Go yaba yinkampani enkulu yokuthengisa ukudla kwaseJapan kwi-delivery kunye ne-takeaway eningizimu yeBrazil, namhlanje inezigidi ezingama-25 kwiimeko ezi-5 kunye neepateni ezingaphezu kwamawaka amathathu eminyaka kwi-delivery.
Ekweni yeMidlalo yeHlabathi ka-2022, uphawu lusebenzisa “iboxi ekhulayo” ukukhuthaza umphakathi: iphupho elilungile ngalinye lalisenza sibe nekhuphoni ye-R$10 kumakhasimende enethiwekhi, abaphinde banelungelo lokuncintisana nekhuphoni ye-R$50 yokuthenga kuhlelo lokusebenza noma kwiwebhusayithi yabo. Ukupakisha kwathola imibala eluhlaza nephuzi njengokuhlonipha iqela lemidlaleyo laseBrazil. Ngaleso sikhathi, inethiwekhi yayinenani elingamashumi eight kuphela, kodwa yathola abathengi abaphezulu kwama-1,100 babelana ngomphakathi, owahehliwe ngeziqephu eziyi-220.
Ingxelo yamanje yokupakisha yeMatsuri to Go iletha umyalezo ophathelene nemnyaka: “Ngo 2024, sithatha iindlela ezintsha sifezekisa iindawo ezintsha. Ngo 2025, sihamba kunye, SIPHUMELELA IINGXAKI, sibhala amabali amatsha.” “Ibhokisi ekhuluma” iletha umyalezo wokwazisa malunga nomjikelo wamanje wombutho kunye neenjongo zango 2025, ngenye yevidiyo eqoshwe ngu-CEO wenethiwekhi kwenye yeQr-Codes. Kwenye, i-playlist ye-Spotify, equlethe iingoma ezihambelana nendawo.
“Sihlanganisa iipakethe zethu njengeempawu ezahlukileyo zophawu lwethu. Ngonyaka, sidale iinguqulelo ezahlukeneyo, ngalo lonke ixesha sikhangele phantsi kokubeka eduze nabathengi bethu. Neveni i-seal yethu ileta umyalezo ‘iqulethe uthando’, ukuze sikhankanye iimpawu zethu kunye neenjongo zethu,” ugxininisa uRaphael.
Ngaphezu kwalokho, okokuphakelayo kuhlangana nohlu lokudlala lwe-Spotify, olunemusika efanayo edlalwa endaweni yokudlela yeLondrina, evulwe kabusha ngo-2023. Lezi zinhlu zokudlala sezigcinwe ngu-889 abasebenzisi. I-linktree, insiza esetshenziselwa ukuhlanganisa zonke izixhumanisi ze-QR-Code, isivele ibhaliswe ngaphezu kwezinkulungwane ezingama-27 zokubambisana futhi ama-video sevele abhalisile cishe izinkulungwane ezingama-30 zokubukwa.
MOK O POKE
Ngenxa yokukhula kweMatsuri to Go, kwavela inethiwekhi yeMTG Foods, ifaka nezinye izinkampani: iMok The Poke, eyasungulwa nguMaria Clara Rocha, ongumlingani eqenjini. Gxila kudla kwesiko lokudla kweHawaii, iMok The Poke iphinde ibe nezinhloso ezikhethekile emaphakheji akhona.
“O Poke sinesithandi ukuba ukutya okunempilo nokulula ukuyitya. Kodwa le nto yandithakazelisa kakhulu kukutya yayikwi mpilo yokuthanda okwakukholwa ukuba kuzoqhwabela kulwakhiwo lwam. Ngoko ke, umphambili wethu bekufuneka usebenze njengebowl yokutya, enokuqina kwimibhobho, kodwa kufuneka iphinde ibe lulwimi ukunceda umthengi ayitye naphi na. Ngoko ke, sathanda iindlela ezininzi de safika kwi umfanekiso omninzi esinawo ngoku, onesikhumbuzo esikhethekileyo, kunye nemixube ikalso ithathwa ukuze iicrispies zifumane zihlwa kwaye zibe nebhokisi yokubamba konke,” uchaza uMaria Clara.
Phakade, i-emballage ye-Mok The Poke ikhalela umgomo wokuxhumana nomoya wombhalo. “Sikhethe izinto ezibhalayo ezihlukile ezivela emculweni yokuqeda, i-orange ebabayo ivela ku-salmon, i-green ivela ekukhanyeni komix welebhu futhi i-yellow ivela kumbala ophuzi wezimpunga zethu. Ngaphezu kwalokho, i-poke iyisitsha esihle kakhulu esikhuthaza ikhasimende ‘ukudla ngamehlo’ nangokuthwebula izithombe. Ngakho-ke sikhulisa isiqubulo sethu futhi sibhala imisho ejabulisayo ukuze sithuthukise i-emballage yethu. cool kubukekayo kuyo yonke imida,” uqinisekisa umphakathi.
Izi zixhobo zeMok The Poke zisebenza kunye nefranchises yeMatsuri to Go. Ndawonye zingama-50 zixhobo kwiBrazil, zinefuthe elilinganiselweyo le-R$70 iirandi ngo-2024. “Sikholwa ukuba ukukhula kwethu kunxulumene kakhulu nale nto sikhathalela ngayo umphakathi wethu. Kwaye iimpahla zihlala zihlala zininzi zeemfihlo ezilungileyo zokuqinisekisa oku. Ndicinga ukuba kusebenze,” ujolise kuRaphael Koyama.
