Neogrid Launches Insights Panel with research, analyses, and indicators on Brazilian shopping baskets and retail data

Neogrid, a technology and data intelligence ecosystem that develops solutions for consumer chain management, announces the launch of its Insights Panel, , a new platform that brings together all studies, research, and analyses conducted by the company, in addition to providing a monthly overview of the main indicators of Brazilian consumer purchasing behavior in retail.

Now, with just a few clicks, it's possible to access hiểu biết sâu sắc data that helps better understand consumption habits, enabling more agile sales strategy direction and optimizing profit margins. The website is structured into three sections, each highlighting a study: the Basket View provides tracking of the Neogrid & FGV IBRE Consumption Basket, while the Supply View offers the traditional Out-of-Stock Index.

Đã a Shopper View encompasses data from the Price Variations Monitoring: Brazil & Regions and allows detailed consultation of average ticket, incidence, average items purchased per customer, and price fluctuations across 57 different product categories based on information collected by Horus, a Neogrid solution responsible for analyzing over 1 billion invoices issued annually.

The portal also provides seasonal studies with consumption data for holidays, as well as the Food Retail Purchasing Habits surveys, developed by Neogrid in partnership with Opinion Box. Another feature enables registration and receipt, directly via WhatsApp, of the main indicators on shopper behavior and out-of-stock data through NIA – Neogrid's generative artificial intelligence (AI), a pioneer in Brazil focused on retail and industry.

“Neogrid首席产品与技术官（CPTO）Nicolas Simone表示：”我们的洞察门户平台上线是市场的重要里程碑。该平台提供完整的分析报告，助力战略决策，帮助零售业与制造业实现更高销量和更大利润。新网站以直观集中的方式，清晰全面地展现国内核心市场指标与动态。“

Neogrid目前拥有国内最大的消费产业链数据网络。数据表现令人瞩目：监测超过2,500家零售网络和30,000个销售点，覆盖3,000多个城市，分析超10亿张税务票据。Nicolas补充道：“这一庞大的数据库确保了对巴西消费品（CPG）市场全面而精准的洞察。”.

访问Neogrid洞察面板，请点击 đây.