I-Black Friday isondela futhi ithembisa ukuba nomthelela omkhulu ekuthengisweni kwezitolo kwaseBrazil, okuhlanganisa nesigaba sezinto zokubhala. Ngokusho kwe-Confi.Neotrust, ukuhweba nge-inthanethi kulindeleke ukuthi kufinyelele imali engenayo engu-R$ 9.3 billion, okumele ukukhula okungu-9.1% uma kuqhathaniswa no-2023. Ukuze izinkampani zisebenzise leli thuba ngempela, ukuhlela kusenesikhathi kubalulekile.
Imikhiqizo engeyona eyebhizinisi kufanele isebenzise amasu agcizelela ukuhluka kwezipesheli zayo. Ukudala ukukhushulwa okuhambisana nezilaleli eziqondiwe kanye nokuthuthukisa ama-combo noma ama-kit akhethekile e-Black Friday kungaba izindlela ezinhle. Ngaphezu kwalokho, ukuxhumana okuqondiswe kakhulu nokuseduze nekhasimende, kusetshenziswa izinto ezibangela ukuthengisa eziveza ukuphuthuma kanye nokuntuleka, kungandisa ukusebenza kahle kwezenzo zokukhushulwa.
Isevisi yamakhasimende nayo iyisici esibalulekile sokuhlukanisa ukuncintisana. Ngakho-ke, ukunikeza ukwesekwa okusheshayo nokufinyeleleka kalula ngesikhathi somcimbi kubalulekile ukuqinisekisa okuhlangenwe nakho okuhle, okuholela ekuthengisweni okwengeziwe kanye nokwaneliseka okukhulu kwamakhasimende.
Amasu okuthengisa e-commerce
Ekuthengisweni kwe-inthanethi, ukuhlela okuhle kwempahla kubalulekile. Kubalulekile ukuhlonza ukuthi yimiphi imikhiqizo evelele, ubeke phambili leyo enezinzuzo eziphezulu kanye nokukhanga okukhulu kokuthengisa. Elinye iphuzu elibalulekile ukuchaza okunikezwayo namanani akhangayo, njengezaphulelo ezinkulu, izinzuzo zokuthumela, noma izipho zokuthenga ezingaphezu kwenani elithile.
Kwezentengiselwano ze-e-commerce, ulwazi lomsebenzisi kumele luthuthukiswe. Isinyathelo sokuqala ukwenza kube lula ukuzulazula ukuze umthengi akwazi ukuthenga ngokushesha nangokuqonda, esebenzisa amasu afana namakhasi okufikela kanye nokukhokha okulula. Ngaphezu kwalokho, kubalulekile ukuqinisekisa ukuthi ulwazi luhambisana kahle neselula , njengoba abasebenzisi abaningi bethenga ngamaselula abo.
Ukulungiselela izinto zokuthutha ukuze kutholakale isidingo esikhulu ngesikhathi se-Black Friday kubalulekile ukugwema ukubambezeleka kanye nezikhalazo, okuzothinta ngqo ukwethembeka kwamakhasimende. Okokugcina, ukunikeza isevisi yamakhasimende ngokusekelwa kwe-agile kumapulatifomu okuxhumana ayinhloko kanye ne-FAQ ebuyekeziwe esiza ekucaciseni imibuzo eyinhloko.
Ulwazi ezitolo ezibonakalayo
Ezindaweni zokuthengisa, kubalulekile ukusebenzisa amandla anikeza okuhlangenwe nakho okuhlukile uma kuqhathaniswa nendawo yedijithali. Ukudala indawo enesihloko se-Black Friday enokwamukela okwenziwe ngokwezifiso, okuhlanganisa ukukhanya okukhethekile, umculo, kanye nezibonisi zamafasitela ezikhangayo, kungenza umehluko omkhulu. Ukutshala imali ekuqeqeshweni kweqembu lokuthengisa kubalulekile ukuze abasebenzi banikeze isevisi evelele, bazise amakhasimende ngamathuba atholakalayo.
Njengoba sisacabanga ngolwazi lwamakhasimende, kubalulekile ukugcina umugqa wokukhokha ohlelekile futhi ube nabaqhubi abaphumelelayo. Kumabhrendi akhona kokubili ngokomzimba nangokwe-inthanethi, isu elihle kwe-omnichannel , njengenketho "yokuthatha esitolo", engaguqula ukuvakasha endaweni yokuthengisa ebonakalayo kube ukuthengisa nokuguqulwa okwengeziwe.
