Dinamize, a multichannel marketing automation platform, will once again be present at VTEX DAY, Latin America's largest e-commerce event. On June 2 and 3, 2025, at São Paulo Expo, the company will officially launch three new features that further expand the potential for personalization, segmentation, and performance for digital businesses: Benefit Roulette, Purchase History, and the previously announced RFM Matrix.
Benefit Roulette is an interactive pop-up that can be integrated into the online store or any website, offering discount coupons or other incentives in exchange for contact data. The idea is to keep the audience engaged on channels such as email, WhatsApp, or SMS, turning visitors into qualified leads and, most importantly, into customers.
Purchase History simplifies the access and use of consumer data within the Dinamize platform. With this feature, e-commerce businesses will be able to create advanced segmentations based on information such as brand, product, size, coupon usage, shipping cost, and purchase date. All in an intuitive manner and without requiring technical knowledge about the e-commerce structure or how data is captured. It is a practical solution that brings marketing strategies even closer to the actual consumer behavior.
Finally, the RFM Matrix – Recency, Frequency, and Monetary Value – now natively integrated into the platform, enables the classification of customers according to their engagement and the value they generate for the brand. This allows for the creation of personalized campaigns for specific audiences such as VIP customers, inactive consumers, or leads that are about to convert.
“Dinamize's mission is to transform data into practical and effective actions. We are committed to delivering an increasingly complete and intelligent experience for our customers,” states Jonatas Abbott, CEO of Dinamize.
During the two-day event, visitors will be able to learn about these and other features directly at the brand's booth, talk with the company's specialists, and understand how the platform can be applied in practice to enhance sales and brand communication with their consumers.
Dịch vụ:
VTEX DAY 2025
Ngày: June 2 and 3
Vị trí: São Paulo Expo – Rod. dos Imigrantes, Km 1.5 – São Paulo/SP
相关信息： vtexday.vtex.com
