With the aim of strengthening its position as a comprehensive management platform for micro and small entrepreneurs, the Bling, belonging to LWSA, has just launched the campaign “Tem no Bling!”. Confira o vídeo da campanha aqui.
Besides repositioning ourselves, with this campaign we highlight the main pillars of Bling as an ERP, Hub de integração e soluções baseadas em inteligência para impulsionar vendas e diminuir as preocupações com a gestão das PME, that is to say, queremos mostrar que o que o empreendedor precisa "Tem no Bling", highlights Marcelo Navarini, director of Bling.
Divided into two phases, the campaign features two 30-second films each. The first video presents the new brand positioning – Intelligent management to sell more and worry less, has in Bling – and sets the tone for what will be explored next
The second phase highlights specific functionalities offered by the platform, como gestão financeira, including digital business account and credit offer, como préstamos y anticipación de recibos, e gestão logística, que posiciona o Bling como um parceiro de negócio ainda mais relevante.
Still, highlights integrations with various market solutions that go beyond sales (platforms, marketplaces and dropshipping, como soluções de relacionamento com o cliente por e-mail (CRM), deposit management solutions (“WMS”) and various AI solutions, que permitem maior automação em diversos processos do dia a dia.
Furthermore, the campaign reinforces one of the main innovations of the year: My Business, intelligent dashboard that allows viewing the company's performance on the platform or directly via WhatsApp. The dashboard is an important tool because through the data the entrepreneur can make strategic decisions for their business, afirma Navarini.
O storytelling da campanha ganha ainda mais força com a participação da empreendedora e cliente Bling, Letícia Vaz, founder of LV Store, women's fashion store, highlighting how the platform assists in managing your business.
A peça vai ao ar entre os meses de maio e outubro, in digital media, like social networks, search platforms, Spotify and TikTok, beyond free-to-air TV, radio, OOH (Out of Home) і заходи, principally in strategic regions such as Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia and Ceará.
The communication strategy will be enhanced through the company's network of partners
